Avinandan Mukherjee

2.5k total citations
71 papers, 1.8k citations indexed

About

Avinandan Mukherjee is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Avinandan Mukherjee has authored 71 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 27 papers in Marketing, 22 papers in Organizational Behavior and Human Resource Management and 19 papers in Sociology and Political Science. Recurrent topics in Avinandan Mukherjee's work include Customer Service Quality and Loyalty (15 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (9 papers). Avinandan Mukherjee is often cited by papers focused on Customer Service Quality and Loyalty (15 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (9 papers). Avinandan Mukherjee collaborates with scholars based in United States, United Kingdom and Netherlands. Avinandan Mukherjee's co-authors include Prithwiraj Nath, Neeru Malhotra, Naz Onel, Hongwei He, John M.T. Balmer, Andrew Taylor, Felix Mavondo, Graham Hooley, Isaac Wanasika and Yam B. Limbu and has published in prestigious journals such as Communications of the ACM, Journal of Business Research and Journal of Retailing.

In The Last Decade

Avinandan Mukherjee

65 papers receiving 1.6k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Avinandan Mukherjee United States	20	834	669	613	407	330	71	1.8k
Sunil Sahadev United Kingdom	22	673 0.8×	705 1.1×	522 0.9×	315 0.8×	456 1.4×	63	1.6k
V. Kumar United States	4	678 0.8×	825 1.2×	595 1.0×	256 0.6×	461 1.4×	8	2.2k
Martin Klarmann Germany	16	981 1.2×	824 1.2×	669 1.1×	350 0.9×	608 1.8×	34	2.1k
Charles Blankson United States	29	910 1.1×	1.1k 1.6×	783 1.3×	325 0.8×	777 2.4×	94	2.7k
Ikram Ullah Khan Pakistan	21	312 0.4×	669 1.0×	575 0.9×	590 1.4×	402 1.2×	52	1.9k
Ali Quazi Australia	27	719 0.9×	1.1k 1.6×	679 1.1×	628 1.5×	994 3.0×	94	2.6k
Mamoun N. Akroush Jordan	18	655 0.8×	723 1.1×	683 1.1×	534 1.3×	240 0.7×	52	1.5k
Ibrahim A. Elshaer Saudi Arabia	26	443 0.5×	765 1.1×	689 1.1×	263 0.6×	538 1.6×	142	2.3k
Kashif Hussain Malaysia	22	955 1.1×	756 1.1×	1.0k 1.7×	282 0.7×	309 0.9×	84	2.2k
H. G. Parsa United States	26	738 0.9×	1.6k 2.4×	862 1.4×	174 0.4×	408 1.2×	84	2.6k

Countries citing papers authored by Avinandan Mukherjee

Since Specialization

Citations

This map shows the geographic impact of Avinandan Mukherjee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Avinandan Mukherjee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Avinandan Mukherjee more than expected).

Fields of papers citing papers by Avinandan Mukherjee

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Avinandan Mukherjee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Avinandan Mukherjee. The network helps show where Avinandan Mukherjee may publish in the future.

Co-authorship network of co-authors of Avinandan Mukherjee

This figure shows the co-authorship network connecting the top 25 collaborators of Avinandan Mukherjee. A scholar is included among the top collaborators of Avinandan Mukherjee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Avinandan Mukherjee. Avinandan Mukherjee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

Kalyanaram, Gurumurthy & Avinandan Mukherjee. (2020). The Bass Model: a parsimonious and accurate approach to forecasting mortality caused by COVID-19. International Journal of Pharmaceutical and Healthcare Marketing. 14(3). 349–360. 7 indexed citations

2.

Onel, Naz, et al.. (2018). Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption. Psychology and Marketing. 35(10). 752–765. 25 indexed citations

3.

Onel, Naz & Avinandan Mukherjee. (2015). Understanding environmentally sensitive consumer behaviour: an integrative research perspective. World Journal of Entrepreneurship Management and Sustainable Development. 11(1). 2–16. 30 indexed citations

4.

Mukherjee, Avinandan & Naz Onel. (2013). Building green brands with social media: Best practices from case studies. Journal of digital & social media marketing.. 1(3). 292–292. 2 indexed citations

5.

Mukherjee, Avinandan & Prithwiraj Nath. (2011). Role of Electronic Trust in Online Retailing: A Re-examination of the Commitment-Trust Theory. 48 indexed citations

6.

He, Hongwei & Avinandan Mukherjee. (2009). Corporate identity and consumer marketing: A process model and research agenda. Journal of Marketing Communications. 15(1). 1–16. 40 indexed citations

7.

Budhwar, Pawan, Arup Varma, Neeru Malhotra, & Avinandan Mukherjee. (2009). Insights into the Indian call centre industry: can internal marketing help tackle high employee turnover?. Journal of Services Marketing. 23(5). 351–362. 6 indexed citations

8.

He, Hongwei & Avinandan Mukherjee. (2009). Corporate Identity and Consumer Marketing: A Process Model and Research Agenda. Strathprints: The University of Strathclyde institutional repository (University of Strathclyde). 1 indexed citations

9.

Mukherjee, Avinandan & Ranjan Parekh. (2009). Advances in Telemedicine: A Multimedia-Based Texture Recognition Diagnostic System. SSRN Electronic Journal.

10.

Mukherjee, Avinandan & John M.T. Balmer. (2007). Preface: New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory. International Studies of Management and Organization. 37(4). 3–19. 24 indexed citations

11.

Mukherjee, Avinandan & John M.T. Balmer. (2007). New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory. 17 indexed citations

12.

Mukherjee, Avinandan & Rahul Roy. (2006). A system dynamic model of management of a television game show. Journal of Modelling in Management. 1(2). 95–115. 9 indexed citations

13.

Mukherjee, Avinandan & Rahul Roy. (2006). A System Dynamic Model of Management of a Television Game Show. 1 indexed citations

14.

Lam, Shun Yin & Avinandan Mukherjee. (2005). The effects of merchandise coordination and juxtaposition on consumers’ product evaluation and purchase intention in store-based retailing. Journal of Retailing. 81(3). 231–250. 1 indexed citations

15.

Mukherjee, Avinandan & Prithwiraj Nath. (2005). An empirical assessment of comparative approaches to service quality measurement. Journal of Services Marketing. 19(3). 174–184. 68 indexed citations

16.

Mukherjee, Avinandan. (2005). An Experiment on Gift-Giving and Reciprocity in the Retail Relationship Context. 2 indexed citations

17.

Malhotra, Neeru & Avinandan Mukherjee. (2003). Analysing the Commitment – Service Quality Relationship: A Comparative Study of Retail Banking Call Centres and Branches. Journal of Marketing Management. 19(9). 941–971. 19 indexed citations

18.

Malhotra, Neeru & Avinandan Mukherjee. (2003). Analysing the Commitment – Service Quality Relationship: A Comparative Study of Retail Banking Call Centres and Branches. Journal of Marketing Management. 19(9-10). 941–971. 49 indexed citations

19.

Nath, Prithwiraj, et al.. (2001). Identification of Linkage between Strategic Group and Performance of Indian Commercial Banks: A Combined Approach Using DEA and Co-Plot. Repositorio Institucional de la Universidad de Huelva (Universidad de Huelva). 1(2). 125–152.

20.

Mukherjee, Avinandan, et al.. (1996). Automotive Industry in Emerging Economies-A Comparison of South Korea, Brazil, China and India. Economic and political weekly. 31(48). 12 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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