Jodie Conduit

4.3k total citations · 3 hit papers
67 papers, 3.1k citations indexed

About

Jodie Conduit is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Jodie Conduit has authored 67 papers receiving a total of 3.1k indexed citations (citations by other indexed papers that have themselves been cited), including 40 papers in Marketing, 31 papers in Sociology and Political Science and 24 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Jodie Conduit's work include Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (22 papers) and Customer Service Quality and Loyalty (20 papers). Jodie Conduit is often cited by papers focused on Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (22 papers) and Customer Service Quality and Loyalty (20 papers). Jodie Conduit collaborates with scholars based in Australia, New Zealand and Germany. Jodie Conduit's co-authors include Steve Goodman, Rebecca Dolan, John Fahy, Felix Mavondo, Carolin Plewa, Roderick J. Brodie, Linda D. Hollebeek, Ingo Oswald Karpen, Elina Jaakkola and Shikha Sharma and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Jodie Conduit

61 papers receiving 2.9k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Social media engagement behaviour: a uses and gratifications perspective

2015 490 citations Rebecca Dolan, Jodie Conduit et al. profile →
Social media engagement behavior

2019 341 citations Rebecca Dolan, Jodie Conduit et al. European Journal of Marketing profile →
Actor Engagement in Networks: Defining the Conceptual Domain

2019 236 citations Julia A. Fehrer, Elina Jaakkola et al. profile →

Peers

Jodie Conduit

SPS

MARKE

OBHRM

ISM

SM

Yany Grégoire Canada

Johanna Gummerus Finland

Sertan Kabadayi United States

Anna Morgan‐Thomas United Kingdom

Vanitha Swaminathan United States

Kimmy Wa Chan Hong Kong

Kristina Heinonen Finland

George Christodoulides United Kingdom

Carmen Camarero Izquierdo Spain

Geng Cui Hong Kong

Yany Grégoire Canada

Jodie Conduit

1.7k ×0.9

SPS

1.7k ×1.1

MARKE

1.7k ×1.6

OBHRM

569 ×1.0

ISM

516 ×1.0

SM

Citations per year, relative to Jodie Conduit Jodie Conduit (= 1×) peers Yany Grégoire

Countries citing papers authored by Jodie Conduit

Since Specialization

Citations

This map shows the geographic impact of Jodie Conduit's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jodie Conduit with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jodie Conduit more than expected).

Fields of papers citing papers by Jodie Conduit

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jodie Conduit. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jodie Conduit. The network helps show where Jodie Conduit may publish in the future.

Co-authorship network of co-authors of Jodie Conduit

This figure shows the co-authorship network connecting the top 25 collaborators of Jodie Conduit. A scholar is included among the top collaborators of Jodie Conduit based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jodie Conduit. Jodie Conduit is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Wilson, Juliette, et al.. (2025). Actor engagement behaviors as forms of institutional work: insights from a food waste setting. Journal of service management. 36(5). 661–689.

2.

Conduit, Jodie, et al.. (2025). Acknowledging brand shortcomings: the interplay between negative disclosures, brand transparency, brand credibility, and word-of-mouth. Journal of Brand Management. 33(2). 154–176.

3.

Conduit, Jodie, et al.. (2025). How negatively valenced actor engagement with transformative service exchanges affects well-being outcomes. Journal of Service Theory and Practice. 36(1). 95–120.

4.

Conduit, Jodie, et al.. (2025). Consumers demand transparency… but do they actually engage? Exploring motives and interactions with brand transparency information. Journal of Business Research. 194. 115386–115386. 3 indexed citations

5.

Plewa, Carolin, et al.. (2025). Unpacking the dynamic nature of engagement: a conceptual model. Journal of Services Marketing. 40(2). 113–132.

6.

Conduit, Jodie, et al.. (2024). Consumerbased conceptualisation of brand transparency: scope, characteristics and contextual determinants. European Journal of Marketing. 58(12). 2637–2669. 3 indexed citations

7.

Gray, Harriet, et al.. (2024). Social purpose branding approaches: a typology of how brands engage with a social purpose. European Journal of Marketing. 58(5). 1207–1240. 6 indexed citations

8.

Conduit, Jodie, Ingo Oswald Karpen, & Taylor Jade Willmott. (2023). User circularity practices: Adopting a user stewardship perspective for a circular economy. AMS Review. 13(3-4). 211–231. 13 indexed citations

9.

Conduit, Jodie, et al.. (2023). Engaging through storytelling: the interplay of engagement with a story, cause, and charity. Journal of Brand Management. 31(3). 265–292. 8 indexed citations

10.

Scholz, Brett, et al.. (2022). An exploratory study of men’s access to mental health services.. Psychology of Men & Masculinity. 23(4). 412–421. 4 indexed citations

11.

Conduit, Jodie, Vinh Nhat Lu, & Ekant Veer. (2021). (Re)Gaining Our Voice: Future of Marketing in Australasia. Australasian Marketing Journal (AMJ). 30(3). 168–177. 13 indexed citations

12.

Nguyen, Long Thang Van, et al.. (2020). Driving enrolment intention through social media engagement: a study of Vietnamese prospective students. Higher Education Research & Development. 40(5). 1040–1055. 11 indexed citations

13.

Conduit, Jodie & Michael Kleinaltenkamp. (2020). 'First things first': The AMS Review – Sheth Foundation 2020 annual doctoral competition for conceptual articles. AMS Review. 10(1-2). 6–7. 2 indexed citations

14.

Fehrer, Julia A., et al.. (2020). Market shaping dynamics: interplay of actor engagement and institutional work. Journal of Business and Industrial Marketing. 35(9). 1425–1439. 40 indexed citations

15.

Kleinaltenkamp, Michael, Ingo Oswald Karpen, Carolin Plewa, Elina Jaakkola, & Jodie Conduit. (2018). Collective Engagement in Organizational Settings. CBS Research Portal (Copenhagen Business School). 46–49. 1 indexed citations

16.

Plewa, Carolin, et al.. (2018). Co-creating value in online innovation communities. European Journal of Marketing. 53(6). 1205–1233. 68 indexed citations

17.

Conduit, Jodie & Tom Chen. (2017). Transcending and bridging co-creation and engagement: conceptual and empirical insights. Journal of Service Theory and Practice. 27(4). 714–720. 22 indexed citations

18.

Hollebeek, Linda D., Jodie Conduit, Jill Sweeney, et al.. (2016). Epilogue to the Special Issue and reflections on the future of engagement research. Journal of Marketing Management. 32(5-6). 586–594. 62 indexed citations

19.

Conduit, Jodie, Margaret Jekanyika Matanda, & Felix Mavondo. (2014). Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation. Journal of Marketing Management. 30(13-14). 1320–1352. 26 indexed citations

20.

Conduit, Jodie & Felix Mavondo. (1998). Market Orientation: Construct Validity and Generalisability across Industries in Australia. 1414–1429. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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