Roderick J. Brodie
About
Roderick J. Brodie is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science.
According to data from OpenAlex, Roderick J. Brodie has authored 134 papers receiving a total of 12.7k indexed citations (citations by other indexed papers that have themselves been cited), including 91 papers in Marketing, 66 papers in Organizational Behavior and Human Resource Management and 54 papers in Sociology and Political Science. Recurrent topics in Roderick J. Brodie’s work include Customer Service Quality and Loyalty (59 papers), Consumer Behavior in Brand Consumption and Identification (46 papers) and Digital Marketing and Social Media (45 papers). Roderick J. Brodie is often cited by papers focused on Customer Service Quality and Loyalty (59 papers), Consumer Behavior in Brand Consumption and Identification (46 papers) and Digital Marketing and Social Media (45 papers). Roderick J. Brodie collaborates with scholars based in New Zealand, United States and Australia. Roderick J. Brodie's co-authors include Nicole Coviello, Linda D. Hollebeek, Julia A. Fehrer, Biljana Jurić and Adam Lindgreen and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.
In The Last Decade
Fields of papers citing papers by Roderick J. Brodie
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Roderick J. Brodie. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Roderick J. Brodie may publish in the future.
Countries citing papers authored by Roderick J. Brodie
Since SpecializationCitations
This map shows the geographic impact of Roderick J. Brodie's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Roderick J. Brodie with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Roderick J. Brodie more than expected).
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