Roderick J. Brodie
- Marketing top 0.01%
- Sociology and Political Science top 0.05%
- Organizational Behavior and Human Resource Management top 0.05%
- Information Systems and Management top 0.05%
- Strategy and Management top 0.5%
- Co-authors
- Linda D. HollebeekBiljana JurićMark S. GlynnNicole CovielloSajeev VarkiKeith RobertsChristoph F. BreidbachKaj Storbacka
- Topics
- Customer Service Quality and Loyalty (60 papers)Consumer Behavior in Brand Consumption and Identification (47 papers)Digital Marketing and Social Media (43 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Partner nations
- New ZealandUnited StatesAustralia
In The Last Decade
Roderick J. Brodie
134 papers receiving 13.6k citations
Hit Papers
Peers
Comparison fields: 5 of 143
- Marketing 9.3k
- Sociology and Political Science 9.1k
- Organizational Behavior and Human Resource Management 6.2k
- Information Systems and Management 2.9k
- Strategy and Management 2.1k
Countries citing papers authored by Roderick J. Brodie
This map shows the geographic impact of Roderick J. Brodie's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Roderick J. Brodie with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Roderick J. Brodie more than expected).
Fields of papers citing papers by Roderick J. Brodie
This network shows the impact of papers produced by Roderick J. Brodie. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Roderick J. Brodie. The network helps show where Roderick J. Brodie may publish in the future.
Co-authorship network of co-authors of Roderick J. Brodie
This figure shows the co-authorship network connecting the top 25 collaborators of Roderick J. Brodie. A scholar is included among the top collaborators of Roderick J. Brodie based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Roderick J. Brodie. Roderick J. Brodie is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 10 | |
| 2 | 4 | |
| 3 | 7 | |
| 4 | 23 | |
| 5 | 20 | |
| 6 | 23 | |
| 7 | Theorical Underpinning to Successful Value Co-Creation | 11 |
| 8 | Customer Engagementbreakdown → | 2400 |
| 9 | Consumer engagement in a virtual brand community: An exploratory analysisbreakdown → | 2260 |
| 10 | 322 | |
| 11 | 199 | |
| 12 | Forecasting Methods for Marketing: Review of Empirical Research | 8 |
| 13 | 30 | |
| 14 | 5 | |
| 15 | Forecasting for Marketing | 1 |
| 16 | 19 | |
| 17 | 55 | |
| 18 | 4 | |
| 19 | Forecasting Consumer Acceptance of New Products For Multiple Market Segments Using Multiple Methods | 1 |
| 20 | The Christchurch and New Zealand eating out markets. | 5 |
About Roderick J. Brodie
Roderick J. Brodie is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Organizational Behavior and Human Resource Management, having authored 139 papers that have together received 14.8k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (60 papers), Consumer Behavior in Brand Consumption and Identification (47 papers) and Digital Marketing and Social Media (43 papers). The work is most often cited by research in Marketing (9.3k citations), Organizational Behavior and Human Resource Management (6.2k citations) and Information Systems and Management (2.9k citations). Roderick J. Brodie has collaborated with scholars based in New Zealand, United States and Australia. Frequent co-authors include Linda D. Hollebeek, Biljana Jurić, Mark S. Glynn, Nicole Coviello, Sajeev Varki, Keith Roberts, Christoph F. Breidbach, Kaj Storbacka, Julia A. Fehrer and Peter J. Danaher. Their work appears in journals such as Journal of Marketing, Management Science and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.