Roderick J. Brodie

20.5k total citations · 7 hit papers
139 papers, 14.8k citations indexed

About

Roderick J. Brodie is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Roderick J. Brodie has authored 139 papers receiving a total of 14.8k indexed citations (citations by other indexed papers that have themselves been cited), including 92 papers in Marketing, 68 papers in Organizational Behavior and Human Resource Management and 53 papers in Sociology and Political Science. Recurrent topics in Roderick J. Brodie's work include Customer Service Quality and Loyalty (60 papers), Consumer Behavior in Brand Consumption and Identification (47 papers) and Digital Marketing and Social Media (43 papers). Roderick J. Brodie is often cited by papers focused on Customer Service Quality and Loyalty (60 papers), Consumer Behavior in Brand Consumption and Identification (47 papers) and Digital Marketing and Social Media (43 papers). Roderick J. Brodie collaborates with scholars based in New Zealand, United States and Australia. Roderick J. Brodie's co-authors include Linda D. Hollebeek, Biljana Jurić, Mark S. Glynn, Nicole Coviello, Keith Roberts, Sajeev Varki, Christoph F. Breidbach, Kaj Storbacka, Julia A. Fehrer and Peter J. Danaher and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Roderick J. Brodie

134 papers receiving 13.6k citations

Hit Papers

Customer Engagement 2003 2026 2010 2018 2011 2011 2014 2005 2016 500 1000 1.5k 2.0k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Customer Engagement
    2011 2.4k citations Roderick J. Brodie, Linda D. Hollebeek et al. Journal of Service Research profile →
  2. Consumer engagement in a virtual brand community: An exploratory analysis
    2011 2.3k citations Roderick J. Brodie, Biljana Jurić et al. Journal of Business Research profile →
  3. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
    2014 2.1k citations Linda D. Hollebeek, Mark S. Glynn et al. profile →
  4. The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective
    2005 649 citations Roderick J. Brodie et al. Industrial Marketing Management profile →
  5. Actor engagement as a microfoundation for value co-creation
    2016 558 citations Kaj Storbacka, Roderick J. Brodie et al. Journal of Business Research profile →
  6. Measuring the quality of relationships in consumer services: an empirical study
    2003 533 citations Roderick J. Brodie et al. profile →
  7. Actor Engagement in Networks: Defining the Conceptual Domain
    2019 236 citations Roderick J. Brodie et al. Journal of Service Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Roderick J. Brodie New Zealand 48 9.3k 9.1k 6.2k 2.9k 2.1k 139 14.8k
Sharon E. Beatty United States 51 11.1k 1.2× 7.7k 0.8× 8.5k 1.4× 3.7k 1.3× 2.2k 1.0× 114 17.3k
Wayne D. Hoyer United States 54 9.3k 1.0× 5.5k 0.6× 5.1k 0.8× 1.7k 0.6× 2.1k 1.0× 122 15.1k
Dwayne D. Gremler United States 33 7.9k 0.8× 8.2k 0.9× 8.8k 1.4× 3.2k 1.1× 1.4k 0.7× 46 15.0k
Anna S. Mattila United States 75 11.8k 1.3× 9.6k 1.0× 9.2k 1.5× 2.2k 0.8× 1.5k 0.7× 345 19.6k
Ruth N. Bolton United States 44 11.7k 1.3× 7.0k 0.8× 12.2k 2.0× 3.5k 1.2× 2.2k 1.0× 75 18.7k
Ko de Ruyter Netherlands 55 6.1k 0.7× 5.9k 0.6× 6.6k 1.1× 3.7k 1.3× 1.8k 0.8× 125 13.2k
Stephen Brown United Kingdom 49 8.4k 0.9× 5.1k 0.6× 9.4k 1.5× 2.5k 0.9× 2.5k 1.2× 199 15.4k
Thorsten Hennig‐Thurau Germany 47 7.7k 0.8× 10.1k 1.1× 6.9k 1.1× 3.7k 1.3× 1.6k 0.7× 126 15.8k
Michael K. Brady United States 35 8.1k 0.9× 6.1k 0.7× 10.0k 1.6× 3.1k 1.1× 1.6k 0.7× 57 14.9k
Fevzi Okumuş United States 62 5.3k 0.6× 7.5k 0.8× 3.6k 0.6× 1.8k 0.6× 1.9k 0.9× 221 12.7k

Countries citing papers authored by Roderick J. Brodie

Since Specialization
Citations

This map shows the geographic impact of Roderick J. Brodie's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Roderick J. Brodie with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Roderick J. Brodie more than expected).

Fields of papers citing papers by Roderick J. Brodie

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Roderick J. Brodie. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Roderick J. Brodie. The network helps show where Roderick J. Brodie may publish in the future.

Co-authorship network of co-authors of Roderick J. Brodie

This figure shows the co-authorship network connecting the top 25 collaborators of Roderick J. Brodie. A scholar is included among the top collaborators of Roderick J. Brodie based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Roderick J. Brodie. Roderick J. Brodie is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Brodie, Roderick J., et al.. (2024). Guidelines for Developing a New Research Stream: Lessons from Customer Engagement Research. Journal of Global Marketing. 38(1). 1–8. 4 indexed citations
2.
Storbacka, Kaj, Suvi Nenonen, Linda D. Peters, & Roderick J. Brodie. (2022). Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainability. Industrial Marketing Management. 107. A1–A10. 10 indexed citations
3.
Lindgreen, Adam, C. Anthony Di Benedetto, Roderick J. Brodie, & Sebastian Zenker. (2021). Teaching: How to ensure quality teaching, and how to recognize teaching qualifications. Industrial Marketing Management. 100. A1–A5. 4 indexed citations
4.
Northey, Gavin & Roderick J. Brodie. (2020). Leveraging the Power of the Sharing Economy. Australasian Marketing Journal (AMJ). 28(3). 1–3. 7 indexed citations
5.
Starr, Richard G., et al.. (2020). Peer-To-Peer Interactions in the Sharing Economy: Exploring the Role of Reciprocity within a Chinese Social Network. Australasian Marketing Journal (AMJ). 28(3). 67–80. 23 indexed citations
6.
Starr, Richard G. & Roderick J. Brodie. (2016). Certification and authentication of brand value propositions. Journal of Brand Management. 23(6). 716–731. 14 indexed citations
7.
Pels, Jaqueline, Francesco Polese, & Roderick J. Brodie. (2012). Value co-creation: using a viable systems approach to draw implications from organizational theories. MERCATI & COMPETITIVITÀ. 19–38. 19 indexed citations
8.
Polese, Francesco, Jaqueline Pels, & Roderick J. Brodie. (2011). Theorical Underpinning to Successful Value Co-Creation. SSRN Electronic Journal. 11 indexed citations
9.
Brodie, Roderick J., et al.. (2011). Customer Engagement. Journal of Service Research. 14(3). 252–271. 2400 indexed citations breakdown →
10.
Brodie, Roderick J., et al.. (2011). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research. 66(1). 105–114. 2260 indexed citations breakdown →
11.
Armstrong, J. Scott, Roderick J. Brodie, & Shelby H. McIntyre. (2005). Forecasting Methods for Marketing: Review of Empirical Research. ScholarlyCommons (University of Pennsylvania). 8 indexed citations
12.
Pels, Jaqueline & Roderick J. Brodie. (2004). Profiling Marketing Practice in an Emerging Economy. Journal of Global Marketing. 17(1). 67–91. 18 indexed citations
13.
Glynn, Mark S., Judy Motion, & Roderick J. Brodie. (2003). Retailers’ perceived value of manufacturers’ brands. AUT Scholarly Commons. 2 indexed citations
14.
Brodie, Roderick J.. (2000). Increasing the Relevance and Productivity of Academic Research in Marketing in Australia and New Zealand. Australasian Marketing Journal (AMJ). 8(2). 81–85. 5 indexed citations
15.
Armstrong, J. Scott & Roderick J. Brodie. (1999). Forecasting for Marketing. Universitas Pasundan institutional repositories & scientific journals (Universitas Pasundan). 1 indexed citations
16.
Davis, Robert A., Margo Buchanan‐Oliver, & Roderick J. Brodie. (1999). Relationship Marketing in Electronic Commerce Environments. Journal of the Association for Information Systems. 14(4). 319–331. 19 indexed citations
17.
Brodie, Roderick J., et al.. (1998). How advertising slogans can prime evaluations of brand extensions: further empirical results. Journal of Product & Brand Management. 7(6). 497–508. 55 indexed citations
18.
Woodside, Arch G., et al.. (1989). Forecasting Consumer Acceptance of New Products For Multiple Market Segments Using Multiple Methods. ACR North American Advances. 1 indexed citations
19.
Chetwynd, J, et al.. (1989). The Influence of Advertising on Tobacco Consumption: a reply to Jackson & Ekelund. British Journal of Addiction. 84(11). 1251–1254. 10 indexed citations
20.
Kluyver, Cornelis A. de & Roderick J. Brodie. (1987). Advertising-versus-marketing mix carryover effects: An empirical evaluation. Journal of Business Research. 15(3). 269–287. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Sharon E. Beatty Breakdown of academic impact, for papers by Wayne D. Hoyer Breakdown of academic impact, for papers by Dwayne D. Gremler Breakdown of academic impact, for papers by Anna S. Mattila Breakdown of academic impact, for papers by Ruth N. Bolton Breakdown of academic impact, for papers by Ko de Ruyter Breakdown of academic impact, for papers by Stephen Brown Breakdown of academic impact, for papers by Thorsten Hennig‐Thurau Breakdown of academic impact, for papers by Michael K. Brady Breakdown of academic impact, for papers by Fevzi Okumuş
Rankless by CCL
2026