Füsun F. Gönül

1.4k total citations
28 papers, 1.0k citations indexed

About

Füsun F. Gönül is a scholar working on Marketing, Management Science and Operations Research and Economics and Econometrics. According to data from OpenAlex, Füsun F. Gönül has authored 28 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 11 papers in Management Science and Operations Research and 9 papers in Economics and Econometrics. Recurrent topics in Füsun F. Gönül's work include Consumer Market Behavior and Pricing (18 papers), Innovation Diffusion and Forecasting (6 papers) and Pharmaceutical industry and healthcare (5 papers). Füsun F. Gönül is often cited by papers focused on Consumer Market Behavior and Pricing (18 papers), Innovation Diffusion and Forecasting (6 papers) and Pharmaceutical industry and healthcare (5 papers). Füsun F. Gönül collaborates with scholars based in United States, Canada and Hong Kong. Füsun F. Gönül's co-authors include Kannan Srinivasan, Kannan Srinivasan, Frenkel Ter Hofstede, Byung-Do Kim, Mengze Shi, Mevlüt Akçura, Jerry Wind, Peter T. L. Popkowski Leszczyc, Kenneth I. Wolpin and Anthony A. Smith and has published in prestigious journals such as Journal of the American Statistical Association, Journal of Marketing and Management Science.

In The Last Decade

Füsun F. Gönül

25 papers receiving 919 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Füsun F. Gönül United States 12 666 448 191 174 141 28 1.0k
Andrew T. Ching United States 20 688 1.0× 566 1.3× 144 0.8× 245 1.4× 36 0.3× 55 1.2k
Ramarao Desiraju United States 15 561 0.8× 315 0.7× 128 0.7× 273 1.6× 77 0.5× 24 1.0k
Elisabeth Honka United States 12 549 0.8× 319 0.7× 68 0.4× 160 0.9× 25 0.2× 27 819
Natalie Mizik United States 18 685 1.0× 431 1.0× 111 0.6× 212 1.2× 361 2.6× 35 2.4k
Leonard J. Parsons United States 15 592 0.9× 336 0.8× 32 0.2× 370 2.1× 77 0.5× 31 999
Sara Fisher Ellison United States 14 299 0.4× 559 1.2× 83 0.4× 149 0.9× 14 0.1× 26 915
Gregory S. Crawford United States 18 509 0.8× 584 1.3× 52 0.3× 195 1.1× 13 0.1× 45 1.1k
Sriram Venkataraman United States 10 625 0.9× 256 0.6× 36 0.2× 133 0.8× 98 0.7× 18 1.2k
Marc Fischer Germany 12 438 0.7× 153 0.3× 30 0.2× 105 0.6× 128 0.9× 36 750
Robert Clark Canada 17 357 0.5× 512 1.1× 23 0.1× 160 0.9× 26 0.2× 65 939

Countries citing papers authored by Füsun F. Gönül

Since Specialization
Citations

This map shows the geographic impact of Füsun F. Gönül's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Füsun F. Gönül with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Füsun F. Gönül more than expected).

Fields of papers citing papers by Füsun F. Gönül

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Füsun F. Gönül. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Füsun F. Gönül. The network helps show where Füsun F. Gönül may publish in the future.

Co-authorship network of co-authors of Füsun F. Gönül

This figure shows the co-authorship network connecting the top 25 collaborators of Füsun F. Gönül. A scholar is included among the top collaborators of Füsun F. Gönül based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Füsun F. Gönül. Füsun F. Gönül is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Gönül, Füsun F., et al.. (2017). Empirical Insights on Improving Bus Reliability at a Rural Transit System. SSRN Electronic Journal.
2.
Gönül, Füsun F., et al.. (2017). Empirical insights on improving bus reliability at a rural transit system. Asian Journal of Empirical Research. 7(12). 306–319.
3.
Gönül, Füsun F., et al.. (2014). The Role of Quick Response (QR) Codes in Print Media. SSRN Electronic Journal. 1 indexed citations
4.
Gönül, Füsun F., et al.. (2013). Innovative Teaching: An Empirical Study of Computer-Aided Instruction in Quantitative Business Courses. Journal of Statistics Education. 21(1). 7 indexed citations
5.
Gönül, Füsun F., et al.. (2012). Estimation of promotional strategies for newer vs older drugs based on physician prescribing data. International Journal of Pharmaceutical and Healthcare Marketing. 6(1). 39–54. 11 indexed citations
6.
Gönül, Füsun F., et al.. (2012). Innovative Teaching: An Empirical Study of Computer Aided Instruction in Quantitative Business Courses. SSRN Electronic Journal. 5 indexed citations
7.
Gönül, Füsun F. & Peter T. L. Popkowski Leszczyc. (2011). Snipe bidding behaviour in eBay auctions. International Journal of Electronic Marketing and Retailing. 4(1). 16–16. 4 indexed citations
8.
Gönül, Füsun F., et al.. (2010). Impact of E-Detailing on the Number of New Prescriptions. SSRN Electronic Journal.
9.
Gönül, Füsun F., et al.. (2009). Impact of e-detailing on the number of new prescriptions. Health Care Management Science. 13(2). 101–111. 10 indexed citations
10.
Gönül, Füsun F. & Frenkel Ter Hofstede. (2006). How to Compute Optimal Catalog Mailing Decisions. Marketing Science. 25(1). 65–74. 48 indexed citations
11.
Akçura, Mevlüt, et al.. (2004). Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs. Marketing Science. 23(1). 156–169. 57 indexed citations
12.
Gönül, Füsun F., et al.. (2001). Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior. Journal of Marketing. 65(3). 79–90. 205 indexed citations
13.
Gönül, Füsun F., et al.. (2000). What kind of patients and physicians value direct-to-consumer advertising of prescription drugs. Health Care Management Science. 3(3). 215–226. 50 indexed citations
14.
Gönül, Füsun F. & Anthony A. Smith. (1999). A method to infer coupon availability from coupon redemption in the supermarket scanner panel data. Journal of Retailing and Consumer Services. 6(2). 107–115. 2 indexed citations
15.
Gönül, Füsun F.. (1998). Estimating price expectations in the OTC medicine market: An application of dynamic stochastic discrete choice models to scanner panel data. Journal of Econometrics. 89(1-2). 41–56. 14 indexed citations
16.
Gönül, Füsun F. & Kannan Srinivasan. (1997). A dynamic model of repeat purchase and brand switching behavior in a consumer products category. Journal of Retailing and Consumer Services. 4(3). 185–191. 6 indexed citations
17.
Gönül, Füsun F. & Kannan Srinivasan. (1996). Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model. Marketing Science. 15(3). 262–279. 111 indexed citations
18.
Gönül, Füsun F. & Kannan Srinivasan. (1993). Consumer Purchase Behavior in a Frequently Bought Product Category: Estimation Issues and Managerial Insights from a Hazard Function Model with Heterogeneity. Journal of the American Statistical Association. 88(424). 1219–1227. 34 indexed citations
19.
Gönül, Füsun F.. (1992). New Evidence on Whether Unemployment and out of the Labor Force are Distinct States. The Journal of Human Resources. 27(2). 329–329. 49 indexed citations
20.
Gönül, Füsun F. & Kenneth I. Wolpin. (1985). On the Use of Expectations Data in Micro Surveys: The Case of Retirement. SSRN Electronic Journal. 10 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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