Richard N. Cardozo

5.9k total citations · 2 hit papers
43 papers, 4.1k citations indexed

About

Richard N. Cardozo is a scholar working on Management of Technology and Innovation, Strategy and Management and Marketing. According to data from OpenAlex, Richard N. Cardozo has authored 43 papers receiving a total of 4.1k indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Management of Technology and Innovation, 10 papers in Strategy and Management and 7 papers in Marketing. Recurrent topics in Richard N. Cardozo's work include Entrepreneurship Studies and Influences (11 papers), Innovation and Knowledge Management (7 papers) and Innovation and Socioeconomic Development (5 papers). Richard N. Cardozo is often cited by papers focused on Entrepreneurship Studies and Influences (11 papers), Innovation and Knowledge Management (7 papers) and Innovation and Socioeconomic Development (5 papers). Richard N. Cardozo collaborates with scholars based in United States, Canada and Slovakia. Richard N. Cardozo's co-authors include Alexander Ardichvili, Sourav Ray, Yoram Wind, David K. Smith, Moriah Meyskens, Alan L. Carsrud, Brian Harmon, Juerg Leuthold, Alexandre Ardichvili and S. Shipp and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Venturing.

In The Last Decade

Richard N. Cardozo

41 papers receiving 3.5k citations

Hit Papers

A theory of entrepreneurial oppor... 1965 2026 1985 2005 2002 1965 500 1000 1.5k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. A theory of entrepreneurial opportunity identification and development
    2002 1.8k citations Alexander Ardichvili, Richard N. Cardozo et al. Journal of Business Venturing profile →
  2. An Experimental Study of Customer Effort, Expectation, and Satisfaction
    1965 697 citations Richard N. Cardozo Journal of Marketing Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Richard N. Cardozo United States 22 1.9k 1.5k 997 860 646 43 4.1k
Mário Raposo Portugal 39 1.9k 1.0× 1.5k 1.0× 1.5k 1.5× 1.3k 1.5× 769 1.2× 120 5.4k
Tom Elfring Netherlands 22 2.6k 1.4× 1.6k 1.0× 1.6k 1.6× 310 0.4× 877 1.4× 63 4.7k
Robert E. Morgan United Kingdom 39 1.8k 0.9× 1.9k 1.2× 3.4k 3.4× 1.2k 1.4× 896 1.4× 115 6.2k
Rajshekhar G. Javalgi United States 41 807 0.4× 1.2k 0.8× 2.1k 2.1× 1.5k 1.8× 1.2k 1.9× 109 4.9k
Luke Pittaway United States 25 3.2k 1.7× 1.4k 0.9× 1.5k 1.5× 353 0.4× 441 0.7× 72 5.3k
Theresa K. Lant United States 19 1.3k 0.7× 1.2k 0.7× 1.6k 1.6× 214 0.2× 463 0.7× 35 3.9k
Gina Colarelli O’Connor United States 35 1.4k 0.8× 634 0.4× 2.8k 2.8× 781 0.9× 533 0.8× 83 4.7k
Rainer Harms Netherlands 32 1.9k 1.0× 994 0.6× 1.1k 1.1× 336 0.4× 428 0.7× 110 3.4k
Robin Wensley United Kingdom 22 696 0.4× 1.5k 1.0× 2.4k 2.5× 1.2k 1.4× 531 0.8× 60 4.3k
Renée Mauborgne France 21 711 0.4× 1.2k 0.8× 2.5k 2.5× 724 0.8× 614 1.0× 38 4.7k

Countries citing papers authored by Richard N. Cardozo

Since Specialization
Citations

This map shows the geographic impact of Richard N. Cardozo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard N. Cardozo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard N. Cardozo more than expected).

Fields of papers citing papers by Richard N. Cardozo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Richard N. Cardozo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richard N. Cardozo. The network helps show where Richard N. Cardozo may publish in the future.

Co-authorship network of co-authors of Richard N. Cardozo

This figure shows the co-authorship network connecting the top 25 collaborators of Richard N. Cardozo. A scholar is included among the top collaborators of Richard N. Cardozo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Richard N. Cardozo. Richard N. Cardozo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Borchert, Patricia S. & Richard N. Cardozo. (2010). Creative Destruction and Creative Combination. The Journal of Applied Management and Entrepreneurship. 15(2). 64. 2 indexed citations
2.
Cardozo, Richard N., et al.. (2010). Effectiveness of university technology transfer: an organizational population ecology view of a maturing supplier industry. The Journal of Technology Transfer. 36(2). 173–202. 30 indexed citations
3.
Cardozo, Richard N., William K. Durfee, Alexander Ardichvili, et al.. (2002). Experiential Education In New Product Design And Business Development. Journal of Product Innovation Management. 19(1). 4–17. 16 indexed citations
4.
Ardichvili, Alexander, et al.. (2002). THE ROLE ANGEL INVESTORS IN THE ASSEMBLY OF NON-FINANCIAL RESOURCES OF NEW VENTURES: CONCEPTUAL FRAMEWORK AND EMPIRICAL EVIDENCE. Journal of Enterprising Culture. 10(1). 39–65. 28 indexed citations
5.
Ardichvili, Alexandre & Richard N. Cardozo. (2000). A model for the entrepreneurial opportunity recognition proces. Journal of Enterprising Culture. 8. 103–119. 13 indexed citations
6.
Ardichvili, Alexander, Brian Harmon, Richard N. Cardozo, Paul D. Reynolds, & Mary L. Williams. (1998). The new venture growth: Functional differentiation and the need for human resource development interventions. Human Resource Development Quarterly. 9(1). 55–70. 26 indexed citations
7.
Harmon, Brian, et al.. (1997). Mapping the university technology transfer process. Journal of Business Venturing. 12(6). 423–434. 141 indexed citations
8.
Ardichvili, Alexandre, Richard N. Cardozo, & Brian Harmon. (1995). Understanding new business growth. 45–57. 4 indexed citations
9.
Ang, Soon & Richard N. Cardozo. (1993). THE ENTREPRENEURIAL GRID: SMALL FIRMS, NEW FIRMS & PUBLIC POLICY. Journal of Enterprising Culture. 1(2). 233–254. 2 indexed citations
10.
Cardozo, Richard N., S. Shipp, & Kenneth J. Roering. (1992). Proactive Strategic Partnerships: a New Business MarketsStrategy. Journal of Business and Industrial Marketing. 7(1). 51–63. 11 indexed citations
11.
Wind, Yoram, Vijay Mahajan, & Richard N. Cardozo. (1984). New-Product Forecasting: Models and Applications. Medical Entomology and Zoology. 19 indexed citations
12.
Cardozo, Richard N. & David K. Smith. (1983). Applying Financial Portfolio Theory to Product Portfolio Decisions: An Empirical Study. Journal of Marketing. 47(2). 110–110. 31 indexed citations
13.
Cardozo, Richard N.. (1983). Modelling organizational buying as a sequence of decisions. Industrial Marketing Management. 12(2). 75–81. 19 indexed citations
14.
Cardozo, Richard N. & David K. Smith. (1983). Applying Financial Portfolio Theory to Product Portfolio Decisions: An Empirical Study. Journal of Marketing. 47(2). 110–119. 68 indexed citations
15.
Cardozo, Richard N.. (1979). Product policy : cases and concepts. Addison-Wesley Pub. Co. eBooks. 5 indexed citations
16.
Cardozo, Richard N., et al.. (1976). Industrial Marketing: Cases & Concepts. Journal of Marketing. 40(4). 147–147. 2 indexed citations
17.
Wind, Yoram & Richard N. Cardozo. (1974). Industrial market segmentation. Industrial Marketing Management. 3(3). 153–165. 174 indexed citations
18.
Cardozo, Richard N., Ivan Ross, & William Rudelius. (1972). New Product Decisions by Marketing Executives: A Computer-Controlled Experiment. Journal of Marketing. 36(1). 10–10. 2 indexed citations
19.
Cardozo, Richard N., Ivan Ross, & William Rudelius. (1972). New Product Decisions by Marketing Executives: A Computer-controlled Experiment. Journal of Marketing. 36(1). 10–16. 13 indexed citations
20.
Cardozo, Richard N.. (1965). An Experimental Study of Customer Effort, Expectation, and Satisfaction. Journal of Marketing Research. 2(3). 244–249. 697 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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