Lyndon Simkin
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 60
- Consumer Behavior in Brand Consumption and Identification 31
- Consumer Retail Behavior Studies 17
- Marketing and Advertising Strategies 16
- Consumer Market Behavior and Pricing 11
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- Customer Service Quality and Loyalty 39
- Co-authors
- Sally DibbYüksel EkinciArnold JaputraBang NguyenWilliam M. PrideO. C. FerrellAna Isabel CanhotoSarah Quinton
- Journals
- Journal of Strategic Marketing (9 papers)Journal of Marketing Management (9 papers)European Journal of Marketing (5 papers)International Journal of Advertising (4 papers)Industrial Marketing Management (3 papers)
- Partner nations
- United KingdomChinaAustralia
In The Last Decade
Lyndon Simkin
95 papers receiving 2.6k citations
Peers
Comparison fields: 5 of 112
- Marketing 1.6k
- Organizational Behavior and Human Resource Management 988
- Tourism, Leisure and Hospitality Management 91
- Strategy and Management 624
- Information Systems and Management 273
Countries citing papers authored by Lyndon Simkin
This map shows the geographic impact of Lyndon Simkin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lyndon Simkin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lyndon Simkin more than expected).
Fields of papers citing papers by Lyndon Simkin
This network shows the impact of papers produced by Lyndon Simkin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lyndon Simkin. The network helps show where Lyndon Simkin may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Lyndon Simkin, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 1 | |
| 2 | 2021 | 18 | |
| 3 | 2017 | 209 | |
| 4 | The Dark Side of CRM: Customers, Relationships and Management | 2015 | 11 |
| 5 | What drives brand attachment | 2014 | 1 |
| 6 | 2014 | 17 | |
| 7 | 2013 | 7 | |
| 8 | Marketing: Concepts and Strategies (6th ed.) | 2012 | 10 |
| 9 | 2011 | 9 | |
| 10 | Marketing Planning: A Workbook for Marketing Managers | 2008 | 4 |
| 11 | 2008 | 36 | |
| 12 | 2007 | 0 | |
| 13 | Marketing: Concepts and Strategies. 5th Edition | 2005 | 12 |
| 14 | Marketing briefs: a revision and study guide. 2nd edition | 2004 | 4 |
| 15 | 2002 | 12 | |
| 16 | 1996 | 5 | |
| 17 | 1996 | 9 | |
| 18 | The Market Segmentation Workbook: Target Marketing for Marketing Managers | 1996 | 32 |
| 19 | The marketing casebook : teacher's manual | 1994 | 1 |
| 20 | 1994 | 0 |
About Lyndon Simkin
Lyndon Simkin is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Management of Technology and Innovation, Business and International Management and Strategy and Management, having authored 99 papers that have together received 2.9k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (39 papers), Consumer Behavior in Brand Consumption and Identification (31 papers), Consumer Retail Behavior Studies (17 papers), Marketing and Advertising Strategies (16 papers), Digital Marketing and Social Media (13 papers), Consumer Market Behavior and Pricing (11 papers), Management and Marketing Education (11 papers) and Business Strategy and Innovation (7 papers). The work is most often cited by research in Marketing (1.6k citations), Organizational Behavior and Human Resource Management (988 citations), Tourism, Leisure and Hospitality Management (91 citations), Strategy and Management (624 citations) and Information Systems and Management (273 citations). Lyndon Simkin has collaborated with scholars based in United Kingdom, China and Australia. Frequent co-authors include Sally Dibb, Yüksel Ekinci, Arnold Japutra, Bang Nguyen, William M. Pride, O. C. Ferrell, Ana Isabel Canhoto, Sarah Quinton, Lee Quinn and David C. Wilson. Their work appears in journals such as Journal of Strategic Marketing, Journal of Marketing Management, European Journal of Marketing, International Journal of Advertising and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.