Paul E. Green
- Marketing top 0.1%
- Consumer Market Behavior and Pricing 48
- Customer churn and segmentation 8
- General Decision Sciences top 0.5%
- Computational Mathematics top 1%
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- Economic and Environmental Valuation 34
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- Traffic and Road Safety 27
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- Sensory Analysis and Statistical Methods 17
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- IoT and GPS-based Vehicle Safety Systems 16
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- Customer Service Quality and Loyalty 12
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- Transportation Safety and Impact Analysis 12
- Co-authors
- J. Douglas CarrollAbba Μ. KriegerVithala R. RaoYoram WindFrank J. CarmoneStephen M. GoldbergWayne S. DeSarboCatherine Μ. Schaffer
- Journals
- Journal of Marketing Research (78 papers)Journal of Marketing (21 papers)Journal of Advertising Research (6 papers)
- Partner nations
- United StatesCanadaSouth Korea
In The Last Decade
Paul E. Green
175 papers receiving 7.8k citations
Hit Papers
Peers
Comparison fields: 5 of 211
- Marketing 3.0k
- General Decision Sciences 497
- Tourism, Leisure and Hospitality Management 362
- Computational Mathematics 87
- Management of Technology and Innovation 786
Countries citing papers authored by Paul E. Green
This map shows the geographic impact of Paul E. Green's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Paul E. Green with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Paul E. Green more than expected).
Fields of papers citing papers by Paul E. Green
This network shows the impact of papers produced by Paul E. Green. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Paul E. Green. The network helps show where Paul E. Green may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Paul E. Green, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2012 | 1 | |
| 2 | 2010 | 1 | |
| 3 | Multidimensional scaling and related techniques in marketing analysis | 2009 | 24 |
| 4 | 2004 | 20 | |
| 5 | 2004 | 4 | |
| 6 | Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs | 1996 | 17 |
| 7 | A Hybrid Conjoint Model With Individual-Level Interaction Estimation | 1993 | 9 |
| 8 | 1991 | 291 | |
| 9 | Importance Weight Effects on Self-Explicated Preference Models: Some Empirical Findings | 1991 | 5 |
| 10 | A Cross-Validation Test of Hybrid Conjoint Models | 1983 | 24 |
| 11 | 1981 | 109 | |
| 12 | Two Models For Representing Unrestricted Choice Data | 1980 | 1 |
| 13 | 1975 | 22 | |
| 14 | On the Design of Multiattribute Choice Experiments Involving Large Numbers of Factors Or Factor Levels | 1974 | 4 |
| 15 | Multiattribute decisions in marketing : a measurement approach | 1973 | 194 |
| 16 | Applied multidimensional scaling : a comparison of approaches and algorithms | 1972 | 103 |
| 17 | Individual difference models in multidimensional scaling : an empirical comparison | 1970 | 1 |
| 18 | A note on the Spaeth-Guthery multidimensional scaling analysis of synthetic data | 1970 | 1 |
| 19 | Nonmetric approaches to multivariate analysis in marketing | 1970 | 8 |
| 20 | 1963 | 32 |
About Paul E. Green
Paul E. Green is a scholar working on Computational Mathematics, Marketing and Safety, Risk, Reliability and Quality, having authored 207 papers that have together received 9.4k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (48 papers), Economic and Environmental Valuation (34 papers), Traffic and Road Safety (27 papers), Sensory Analysis and Statistical Methods (17 papers), IoT and GPS-based Vehicle Safety Systems (16 papers), Customer Service Quality and Loyalty (12 papers), Transportation Safety and Impact Analysis (12 papers) and Customer churn and segmentation (8 papers). The work is most often cited by research in Marketing (3.0k citations), General Decision Sciences (497 citations) and Tourism, Leisure and Hospitality Management (362 citations). Paul E. Green has collaborated with scholars based in United States, Canada and South Korea. Frequent co-authors include J. Douglas Carroll, Abba Μ. Krieger, Vithala R. Rao, Yoram Wind, Frank J. Carmone, Stephen M. Goldberg, Wayne S. DeSarbo, Catherine Μ. Schaffer, Patrick J. Robinson and Martin R. Young. Their work appears in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Advertising Research, Decision Sciences and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.