Paul E. Green

13.9k total citations · 2 hit papers
207 papers, 9.4k citations indexed

About

Paul E. Green is a scholar working on Marketing, Economics and Econometrics and Safety, Risk, Reliability and Quality. According to data from OpenAlex, Paul E. Green has authored 207 papers receiving a total of 9.4k indexed citations (citations by other indexed papers that have themselves been cited), including 54 papers in Marketing, 38 papers in Economics and Econometrics and 27 papers in Safety, Risk, Reliability and Quality. Recurrent topics in Paul E. Green's work include Consumer Market Behavior and Pricing (48 papers), Economic and Environmental Valuation (34 papers) and Traffic and Road Safety (27 papers). Paul E. Green is often cited by papers focused on Consumer Market Behavior and Pricing (48 papers), Economic and Environmental Valuation (34 papers) and Traffic and Road Safety (27 papers). Paul E. Green collaborates with scholars based in United States, Canada and South Korea. Paul E. Green's co-authors include J. Douglas Carroll, Abba Μ. Krieger, Vithala R. Rao, Yoram Wind, Frank J. Carmone, Stephen M. Goldberg, Wayne S. DeSarbo, Catherine Μ. Schaffer, Patrick J. Robinson and Martin R. Young and has published in prestigious journals such as Science, Journal of the American Statistical Association and Journal of Marketing.

In The Last Decade

Paul E. Green

175 papers receiving 7.8k citations

Hit Papers

Analyzing multivariate data 1971 2026 1989 2007 1978 1971 400 800 1.2k

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Paul E. Green United States 48 3.0k 2.6k 1.2k 1.1k 944 207 9.4k
Wayne S. DeSarbo United States 47 4.0k 1.3× 2.2k 0.8× 2.2k 1.9× 1.1k 1.0× 1.6k 1.7× 284 10.4k
V. Srinivasan United States 42 5.3k 1.7× 4.2k 1.6× 1.7k 1.4× 2.3k 2.1× 1.5k 1.6× 121 11.8k
Yoram Wind United States 42 3.3k 1.1× 1.5k 0.6× 2.1k 1.8× 1.5k 1.4× 1.4k 1.4× 126 9.1k
Wagner A. Kamakura United States 41 4.5k 1.5× 2.8k 1.1× 1.2k 1.1× 991 0.9× 1.7k 1.8× 144 8.5k
Joel Huber United States 44 3.2k 1.1× 3.5k 1.3× 589 0.5× 742 0.7× 1.6k 1.7× 143 8.7k
Michel Wedel Netherlands 64 8.2k 2.7× 2.8k 1.0× 2.1k 1.8× 1.4k 1.3× 4.1k 4.3× 215 16.1k
Greg M. Allenby United States 42 5.2k 1.7× 3.8k 1.5× 739 0.6× 1.3k 1.2× 1.1k 1.1× 164 8.2k
William R. Dillon United States 33 1.3k 0.4× 587 0.2× 856 0.7× 439 0.4× 975 1.0× 98 5.8k
Kelvin Lancaster United States 20 2.3k 0.8× 7.1k 2.7× 235 0.2× 608 0.5× 1.3k 1.4× 47 11.2k
Luiz Moutinho United Kingdom 36 2.7k 0.9× 591 0.2× 1.7k 1.5× 765 0.7× 3.2k 3.3× 235 7.7k

Countries citing papers authored by Paul E. Green

Since Specialization
Citations

This map shows the geographic impact of Paul E. Green's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Paul E. Green with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Paul E. Green more than expected).

Fields of papers citing papers by Paul E. Green

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Paul E. Green. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Paul E. Green. The network helps show where Paul E. Green may publish in the future.

Co-authorship network of co-authors of Paul E. Green

This figure shows the co-authorship network connecting the top 25 collaborators of Paul E. Green. A scholar is included among the top collaborators of Paul E. Green based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Paul E. Green. Paul E. Green is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Blower, Daniel Frederick, et al.. (2011). Prevention of Tractor–Semitrailer Rollovers: Effectiveness of Electronic Stability Control Systems. Transportation Research Record Journal of the Transportation Research Board. 2265(1). 27–33. 5 indexed citations
2.
Green, Paul E. & Daniel Frederick Blower. (2010). A New Model of Crash Severities Reportable to the MCMIS Crash File. Transplantation. 85(7). 935–42. 1 indexed citations
3.
Carmone, Frank J. & Paul E. Green. (2009). Multidimensional scaling and related techniques in marketing analysis. Allyn and Bacon eBooks. 24 indexed citations
4.
Green, Paul E. & Yoram Wind. (2004). Marketing Research and Modeling: Progress and Prospects. DIAL (Catholic University of Leuven). 20 indexed citations
5.
Wind, Yoram & Paul E. Green. (2004). Marketing research and modeling : progress and prospects : a tribute to Paul E. Green. Kluwer Academic Publishers eBooks. 4 indexed citations
6.
Lenk, Peter, Wayne S. DeSarbo, Paul E. Green, & Martin R. Young. (1996). Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs. SSRN Electronic Journal. 17 indexed citations
7.
Green, Paul E., Abba Μ. Krieger, & Catherine Μ. Schaffer. (1993). A Hybrid Conjoint Model With Individual-Level Interaction Estimation. Advances in consumer research. 20(1). 149–154. 9 indexed citations
8.
Green, Paul E. & Abba Μ. Krieger. (1991). Segmenting Markets with Conjoint Analysis. Journal of Marketing. 55(4). 20–31. 291 indexed citations
9.
Green, Paul E. & Catherine Μ. Schaffer. (1991). Importance Weight Effects on Self-Explicated Preference Models: Some Empirical Findings. ACR North American Advances. 5 indexed citations
10.
Green, Paul E., Abba Μ. Krieger, & J. Douglas Carroll. (1987). Conjoint Analysis and Multidimensional Scaling: A Complementary Approach. Journal of Advertising Research. 27(5). 21–27. 4 indexed citations
11.
Green, Paul E., Stephen M. Goldberg, & James B. Wiley. (1983). A Cross-Validation Test of Hybrid Conjoint Models. ACR North American Advances. 24 indexed citations
12.
Green, Paul E., et al.. (1981). A Hybrid Utility Estimation Model for Conjoint Analysis. Journal of Marketing. 45(1). 33–41. 109 indexed citations
13.
Green, Paul E. & Wayne S. DeSarbo. (1980). Two Models For Representing Unrestricted Choice Data. SSRN Electronic Journal. 1 indexed citations
14.
Green, Paul E.. (1974). On the Design of Multiattribute Choice Experiments Involving Large Numbers of Factors Or Factor Levels. ACR North American Advances. 4 indexed citations
15.
Green, Paul E. & Yoram Wind. (1973). Multiattribute decisions in marketing : a measurement approach. 194 indexed citations
16.
Green, Paul E.. (1973). On the Analysis of Interactions in Marketing Research Data. Journal of Marketing Research. 10(4). 410–410. 13 indexed citations
17.
Green, Paul E. & Vithala R. Rao. (1972). Applied multidimensional scaling : a comparison of approaches and algorithms. Holt, Rinehart and Winston eBooks. 103 indexed citations
18.
Green, Paul E., et al.. (1970). A note on the Spaeth-Guthery multidimensional scaling analysis of synthetic data. Marketing Science Institute eBooks. 1 indexed citations
19.
Green, Paul E. & William T. Morris. (1970). Individual difference models in multidimensional scaling : an empirical comparison. Marketing Science Institute eBooks. 1 indexed citations
20.
Green, Paul E. & Vithala R. Rao. (1970). Nonmetric approaches to multivariate analysis in marketing. Marketing Science Institute eBooks. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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