Hanoku Bathula

692 total citations
15 papers, 421 citations indexed

About

Hanoku Bathula is a scholar working on Strategy and Management, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Hanoku Bathula has authored 15 papers receiving a total of 421 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Strategy and Management, 4 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Hanoku Bathula's work include Consumer Behavior in Brand Consumption and Identification (3 papers), Corporate Finance and Governance (3 papers) and Customer Service Quality and Loyalty (3 papers). Hanoku Bathula is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Corporate Finance and Governance (3 papers) and Customer Service Quality and Loyalty (3 papers). Hanoku Bathula collaborates with scholars based in New Zealand, United States and Spain. Hanoku Bathula's co-authors include Sanjaya Singh Gaur, Deeksha Singh, Weng Si Lei, Fang Zhao, Charles Wankel, Dan V. Caprar, Norhayati Zakaria, Daniel Rottig, Riikka M. Sarala and Nilay Yajnik and has published in prestigious journals such as Journal of the Association for Information Systems, Management Decision and Journal of International Marketing.

In The Last Decade

Hanoku Bathula

14 papers receiving 381 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Hanoku Bathula New Zealand	8	205	87	87	68	62	15	421
Daniel Z. Mack Singapore	5	125 0.6×	55 0.6×	207 2.4×	98 1.4×	23 0.4×	10	457
Chei Hwee Chua United States	7	129 0.6×	78 0.9×	254 2.9×	104 1.5×	58 0.9×	9	436
Yusuf Hassan India	13	52 0.3×	76 0.9×	113 1.3×	101 1.5×	35 0.6×	30	433
Rico Baldegger Switzerland	7	31 0.2×	88 1.0×	113 1.3×	55 0.8×	57 0.9×	31	346
George M. Puia United States	7	183 0.9×	26 0.3×	183 2.1×	132 1.9×	36 0.6×	11	393
Robert G. Isaac Canada	9	41 0.2×	74 0.9×	195 2.2×	83 1.2×	41 0.7×	13	387
Shailendra Vyakarnam United Kingdom	8	76 0.4×	26 0.3×	78 0.9×	108 1.6×	30 0.5×	30	360
Robert L. Webster United States	10	52 0.3×	23 0.3×	80 0.9×	87 1.3×	22 0.4×	35	277
Isabel Olmedo Cifuentes Spain	10	42 0.2×	43 0.5×	168 1.9×	90 1.3×	25 0.4×	24	300
Alenka Slavec Slovenia	6	49 0.2×	23 0.3×	118 1.4×	78 1.1×	28 0.5×	11	350

Countries citing papers authored by Hanoku Bathula

Since Specialization

Citations

This map shows the geographic impact of Hanoku Bathula's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hanoku Bathula with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hanoku Bathula more than expected).

Fields of papers citing papers by Hanoku Bathula

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hanoku Bathula. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hanoku Bathula. The network helps show where Hanoku Bathula may publish in the future.

Co-authorship network of co-authors of Hanoku Bathula

This figure shows the co-authorship network connecting the top 25 collaborators of Hanoku Bathula. A scholar is included among the top collaborators of Hanoku Bathula based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hanoku Bathula. Hanoku Bathula is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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15 of 15 papers shown

Bathula, Hanoku, et al.. (2025). Planting sustainable futures: how a leading university advances social impact through education and innovation. Journal of Applied Research in Higher Education. 18(2). 495–507.

Olesen, Karin & Hanoku Bathula. (2022). A meta-analysis of the determinants of patient satisfaction and loyalty. Health Marketing Quarterly. 39(2). 191–210. 10 indexed citations

Bathula, Hanoku, et al.. (2020). Information Overload and the Entrepreneurs’ Behaviour: Mediating Role of Entrepreneurial Self-Efficacy. 1(1-2). 48–68. 6 indexed citations

Gaur, Sanjaya Singh, Hanoku Bathula, & Deeksha Singh. (2015). Ownership concentration, board characteristics and firm performance. Management Decision. 53(5). 911–931. 136 indexed citations

Gaur, Sanjaya Singh, et al.. (2015). Conceptualising the influence of the cultural orientation of Latin Americans on consumers’ choice of US brands. European Business Review. 27(5). 477–494. 20 indexed citations

Taras, Vas, Dan V. Caprar, Daniel Rottig, et al.. (2013). A Global Classroom? Evaluating the Effectiveness of Global Virtual Collaboration as a Teaching Tool in Management Education. Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia). 1 indexed citations

Taras, Vas, Dan V. Caprar, Daniel Rottig, et al.. (2013). A Global Classroom? Evaluating the Effectiveness of Global Virtual Collaboration as a Teaching Tool in Management Education. Academy of Management Learning and Education. 12(3). 414–435. 130 indexed citations

Bathula, Hanoku, et al.. (2013). Competing Dichotomies in Teaching Computer Programming to Beginner-Students. American Journal of Educational Research. 1(8). 307–312. 7 indexed citations

Gaur, Sanjaya Singh, Halimin Herjanto, & Hanoku Bathula. (2012). Does buyer–seller similarity affect buyer satisfaction with the seller firm?. The International Review of Retail Distribution and Consumer Research. 22(3). 315–335. 15 indexed citations

10.

Gaur, Sanjaya Singh, et al.. (2012). Ohanian's celebrity endorsers' credibility scale: evaluation and validation in the context of an emerging economy. International Journal of Indian Culture and Business Management. 5(2). 152–152. 3 indexed citations

11.

Bathula, Hanoku & Sanjaya Singh Gaur. (2011). Board Characteristics and Firm Performance. LAP LAMBERT Academic Publishing eBooks. 8 indexed citations

12.

Abbott, Malcolm, et al.. (2011). The role of university based incubators in emerging economies. Swinburne Research Bank (Swinburne University of Technology). 3 indexed citations

13.

Bathula, Hanoku. (2011). Board Characteristics and Firm Performance: Evidence from New Zealand. AUT Scholarly Commons. 78 indexed citations

14.

Al-Qirim, Nabeel & Hanoku Bathula. (2002). IT and eCommerce Outsourcing in Small to Medium-Size Enterprises in New Zealand: An Exploratory Research. Journal of the Association for Information Systems. 537–551. 2 indexed citations

15.

Bathula, Hanoku & Christopher Selvarajah. (2001). Critical relational factors in the banking service encounter: A study in marketing service to students. Journal of International Marketing. 1(1). 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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