Hyojin Lee

799 total citations
15 papers, 636 citations indexed

About

Hyojin Lee is a scholar working on Social Psychology, Marketing and Applied Psychology. According to data from OpenAlex, Hyojin Lee has authored 15 papers receiving a total of 636 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Social Psychology, 5 papers in Marketing and 3 papers in Applied Psychology. Recurrent topics in Hyojin Lee's work include Cultural Differences and Values (4 papers), Behavioral Health and Interventions (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Hyojin Lee is often cited by papers focused on Cultural Differences and Values (4 papers), Behavioral Health and Interventions (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Hyojin Lee collaborates with scholars based in United States, South Korea and Canada. Hyojin Lee's co-authors include Xiaoyan Deng, H. Rao Unnava, Taeshik Gong, Youjae Yi, Kentaro Fujita, Barbara E. Kahn, Paul E. Stillman, William A. Cunningham, Juho Lee and Younsun Kim and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Hyojin Lee

12 papers receiving 602 citations

Peers

Hyojin Lee

MARKE

SPS

OBHRM

Eric Yorkston United States

Rocky Peng Chen Hong Kong

Claire Gélinas‐Chebat Canada

Rumen Pozharliev Italy

Morgan K. Ward United States

Nicole Votolato Montgomery United States

Stacey Baxter Australia

Alicia Kulczynski Australia

Sunil Bhatla United States

Eric Yorkston United States

Hyojin Lee

448 ×1.2

MARKE

268 ×1.3

SPS

116 ×0.6

92 ×0.6

OBHRM

61 ×0.6

Citations per year, relative to Hyojin Lee Hyojin Lee (= 1×) peers Eric Yorkston

Countries citing papers authored by Hyojin Lee

Since Specialization

Citations

This map shows the geographic impact of Hyojin Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hyojin Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hyojin Lee more than expected).

Fields of papers citing papers by Hyojin Lee

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hyojin Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hyojin Lee. The network helps show where Hyojin Lee may publish in the future.

Co-authorship network of co-authors of Hyojin Lee

This figure shows the co-authorship network connecting the top 25 collaborators of Hyojin Lee. A scholar is included among the top collaborators of Hyojin Lee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hyojin Lee. Hyojin Lee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

15 of 15 papers shown

Lee, Hyojin, et al.. (2024). The Effects of Avatar Human‐Likeness on Psychological Closeness in Virtual‐Reality. Psychology and Marketing. 42(4). 1132–1145. 3 indexed citations

Lee, Hyojin, et al.. (2022). A Study on the Criteria and Conditions Impacting Elementary School Teacher’s Selection of Instructional Methods During Instructional Design Process. Journal of Educational Technology. 38(3). 699–741. 1 indexed citations

Lee, Ju Hee, Hyojin Lee, Kennedy Diema Konlan, & Jimyung Seo. (2022). Living Lab: Design a digital health intervention for healthy diet of ethnic minority adolescents. European Journal of Public Health. 32(Supplement_3).

Lee, Hyojin, et al.. (2021). A Case Study of <Korean Language Education Practicum> with Hybrid Learning. 43(11). 219–243.

Stillman, Paul E., Hyojin Lee, Xiaoyan Deng, H. Rao Unnava, & Kentaro Fujita. (2020). Examining consumers’ sensory experiences with color: A consumer neuroscience approach. Psychology and Marketing. 37(7). 995–1007. 29 indexed citations

Lee, Hyojin, et al.. (2020). Autoencoder based Communication System using Multi-Dimensional Constellations. 481–484. 1 indexed citations

Deng, Xiaoyan, H. Rao Unnava, & Hyojin Lee. (2018). “Too true to be good?” when virtual reality decreases interest in actual reality. Journal of Business Research. 100. 561–570. 88 indexed citations

Kim, Jung-Hyun, Byungju Lee, Hyojin Lee, Younsun Kim, & Juho Lee. (2018). Deep Learning-Assisted Multi-Dimensional Modulation and Resource Mapping for Advanced OFDM Systems. 1–6. 7 indexed citations

Lee, Hyojin, et al.. (2018). Educational Needs Assessment of Green Care Business Managers. Journal ofAgricultural Education and Human Resource Development. 50(2). 23–54. 1 indexed citations

10.

Stillman, Paul E., Hyojin Lee, Xiaoyan Deng, et al.. (2017). Neurological evidence for the role of construal level in future-directed thought. Social Cognitive and Affective Neuroscience. 12(6). 937–947. 27 indexed citations

11.

Lee, Hyojin. (2016). The Effect of Black-and-White versus Color Imagery on Consumer Behavior: A Construal Level Theory Approach. OhioLink ETD Center (Ohio Library and Information Network). 1 indexed citations

12.

Lee, Hyojin, Kentaro Fujita, Xiaoyan Deng, & H. Rao Unnava. (2016). The Role of Temporal Distance on the Color of Future-Directed Imagery: A Construal-Level Perspective. Journal of Consumer Research. ucw051–ucw051. 63 indexed citations

13.

Deng, Xiaoyan, Barbara E. Kahn, H. Rao Unnava, & Hyojin Lee. (2016). A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice. Journal of Marketing Research. 53(5). 682–698. 99 indexed citations

14.

Lee, Hyojin, Xiaoyan Deng, H. Rao Unnava, & Kentaro Fujita. (2014). Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level. Journal of Consumer Research. 41(4). 1015–1032. 133 indexed citations

15.

Yi, Youjae, Taeshik Gong, & Hyojin Lee. (2013). The Impact of Other Customers on Customer Citizenship Behavior. Psychology and Marketing. 30(4). 341–356. 183 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact