Sekar Raju

559 total citations
21 papers, 436 citations indexed

About

Sekar Raju is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Sekar Raju has authored 21 papers receiving a total of 436 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Sekar Raju's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (6 papers). Sekar Raju is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (6 papers). Sekar Raju collaborates with scholars based in United States. Sekar Raju's co-authors include H. Rao Unnava, Nicole Votolato Montgomery, Priyali Rajagopal, Kalpesh Kaushik Desai, Timothy J. Gilbride, Susan Sanders, Amparo C. Villablanca, Mitchel R. Murdock, Doug Walker and Russell N. Laczniak and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Sekar Raju

20 papers receiving 385 citations

Peers

Sekar Raju

MARKE

SPS

OBHRM

AP

PHEOH

Sophie Rieunier France

Dhananjay Nayakankuppam United States

Zhenfeng Ma Canada

Aulona Ulqinaku United Kingdom

Jonathan Hasford United States

Jessica Wyllie Australia

Danit Ein‐Gar Israel

Christine Eckert Australia

Leilei Gao Hong Kong

Daniella Kupor United States

Sophie Rieunier France

Sekar Raju

211 ×0.8

MARKE

162 ×0.8

SPS

83 ×0.7

OBHRM

52 ×0.8

AP

35 ×0.9

PHEOH

Citations per year, relative to Sekar Raju Sekar Raju (= 1×) peers Sophie Rieunier

Countries citing papers authored by Sekar Raju

Since Specialization

Citations

This map shows the geographic impact of Sekar Raju's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sekar Raju with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sekar Raju more than expected).

Fields of papers citing papers by Sekar Raju

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sekar Raju. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sekar Raju. The network helps show where Sekar Raju may publish in the future.

Co-authorship network of co-authors of Sekar Raju

This figure shows the co-authorship network connecting the top 25 collaborators of Sekar Raju. A scholar is included among the top collaborators of Sekar Raju based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sekar Raju. Sekar Raju is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

Laczniak, Russell N., et al.. (2023). Is strong more vulnerable? An empirical investigation of psychological contract formation, violation, and customer reactions. Journal of Business Research. 168. 114223–114223. 11 indexed citations

2.

Raju, Sekar, et al.. (2021). The Roles of Gratitude and Guilt on Customer Satisfaction in Perceptions of Service Failure and Recovery. Journal of Service Science and Management. 14(1). 12–33. 1 indexed citations

3.

Raju, Sekar, Priyali Rajagopal, & Mitchel R. Murdock. (2020). The moderating effects of prior trust on consumer responses to firm failures. Journal of Business Research. 122. 24–37. 13 indexed citations

4.

Raju, Sekar, et al.. (2019). The effect of social cohesion and social networks on perceptions of food availability among low-income consumers. Journal of Business Research. 108. 316–323. 11 indexed citations

5.

Montgomery, Nicole Votolato, Sekar Raju, Kalpesh Kaushik Desai, & H. Rao Unnava. (2017). When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships. Journal of Consumer Psychology. 28(3). 437–449. 54 indexed citations

6.

Ramaswami, Sridhar N., et al.. (2016). Conceptualizing and measuring resistance to change in brand relationships. Journal of Indian Business Research. 8(3). 180–204. 4 indexed citations

7.

Raju, Sekar, Priyali Rajagopal, & Timothy J. Gilbride. (2010). Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions. Journal of Marketing. 74(3). 93–106. 29 indexed citations

8.

Raju, Sekar, Priyali Rajagopal, & Timothy J. Gilbride. (2010). Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions. Journal of Marketing. 74(3). 93–106. 35 indexed citations

9.

Villablanca, Amparo C., et al.. (2009). Outcomes of National Community Organization Cardiovascular Prevention Programs for High-Risk Women. Journal of Cardiovascular Translational Research. 2(3). 306–320. 27 indexed citations

10.

Raju, Sekar, H. Rao Unnava, & Nicole Votolato Montgomery. (2009). The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands. Journal of Advertising. 38(2). 21–36. 84 indexed citations

11.

Raju, Sekar & Priyali Rajagopal. (2008). Responding to Ethical and Competence Failures. ACR North American Advances. 8 indexed citations

12.

Raju, Sekar, H. Rao Unnava, & Nicole Votolato Montgomery. (2008). The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands: A Disconfirmation Process. Journal of Consumer Research. 35(5). 851–863. 55 indexed citations

13.

Desai, Kalpesh Kaushik & Sekar Raju. (2007). Adverse influence of brand commitment on consideration of and preference for competing brands. Psychology and Marketing. 24(7). 595–614. 23 indexed citations

14.

Raju, Sekar & H. Rao Unnava. (2006). The Mediating Role of Arousal in Brand Commitment. ACR North American Advances. 1 indexed citations

15.

Raju, Sekar & H. Rao Unnava. (2006). The Role of Arousal in Commitment: An Explanation for the Number of Counterarguments. Journal of Consumer Research. 33(2). 173–178. 25 indexed citations

16.

Raju, Sekar & H. Rao Unnava. (2005). Brand Commitment and Size of the Consideration Set. ACR North American Advances. 5 indexed citations

17.

Rajagopal, Priyali, Sekar Raju, & H. Rao Unnava. (2005). Differences in the cognitive accessibility of action and inaction regrets. Journal of Experimental Social Psychology. 42(3). 302–313. 23 indexed citations

18.

Raju, Sekar & H. Rao Unnava. (2002). The Effects of Brand Commitment on the Evaluation of Competitive Brands. Advances in consumer research. 29(1). 207–208. 5 indexed citations

19.

Raju, Sekar, Priyali Rajagopal, & H. Rao Unnava. (2002). Attitude toward a Comparative Advertisement: The Role of an Endorser. ACR North American Advances. 29(1). 480–481. 10 indexed citations

20.

Rajagopal, Priyali, Sekar Raju, & H. Rao Unnava. (2002). To Do Or Not to Do: Differences in the Cognitive Availability of Action and Inaction Regrets. Advances in consumer research. 29(1). 124–125. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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