Sunil Bhatla

807 total citations
8 papers, 649 citations indexed

About

Sunil Bhatla is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Sunil Bhatla has authored 8 papers receiving a total of 649 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Social Psychology. Recurrent topics in Sunil Bhatla's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (3 papers) and Media Influence and Health (2 papers). Sunil Bhatla is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (3 papers) and Media Influence and Health (2 papers). Sunil Bhatla collaborates with scholars based in United States. Sunil Bhatla's co-authors include Paul W. Miniard, Randall L. Rose, H. Rao Unnava, Kenneth R. Lord, Peter R. Dickson and Deepak Sirdeshmukh and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Consumer Psychology.

In The Last Decade

Sunil Bhatla

8 papers receiving 533 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Sunil Bhatla United States	7	479	355	122	109	96	8	649
Jolita Kisielius United States	7	454 0.9×	341 1.0×	140 1.1×	152 1.4×	85 0.9×	8	690
Thomas J. Olney United States	5	357 0.7×	260 0.7×	67 0.5×	59 0.5×	89 0.9×	5	500
Joseph F. Rocereto United States	9	421 0.9×	354 1.0×	142 1.2×	81 0.7×	109 1.1×	13	663
Sharmistha Law Canada	6	335 0.7×	283 0.8×	70 0.6×	101 0.9×	83 0.9×	7	514
Kathryn A. Braun-LaTour United States	10	288 0.6×	245 0.7×	124 1.0×	75 0.7×	81 0.8×	12	530
Eric Yorkston United States	8	448 0.9×	268 0.8×	116 1.0×	43 0.4×	92 1.0×	12	718
Kathryn A. Braun United States	6	362 0.8×	270 0.8×	135 1.1×	134 1.2×	43 0.4×	8	624
Stacey Baxter Australia	17	446 0.9×	368 1.0×	110 0.9×	70 0.6×	78 0.8×	41	664
Loraine Lau‐Gesk United States	11	346 0.7×	259 0.7×	175 1.4×	53 0.5×	92 1.0×	17	548
Huifang Mao United States	12	398 0.8×	300 0.8×	144 1.2×	44 0.4×	126 1.3×	18	622

Countries citing papers authored by Sunil Bhatla

Since Specialization

Citations

This map shows the geographic impact of Sunil Bhatla's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sunil Bhatla with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sunil Bhatla more than expected).

Fields of papers citing papers by Sunil Bhatla

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sunil Bhatla. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sunil Bhatla. The network helps show where Sunil Bhatla may publish in the future.

Co-authorship network of co-authors of Sunil Bhatla

This figure shows the co-authorship network connecting the top 25 collaborators of Sunil Bhatla. A scholar is included among the top collaborators of Sunil Bhatla based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sunil Bhatla. Sunil Bhatla is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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8 of 8 papers shown

1.

Miniard, Paul W., Sunil Bhatla, & Deepak Sirdeshmukh. (1992). Mood as a Determinant of Postconsumption Product Evaluations: Mood Effects and Their Dependency on the Affective Intensity of the Consumption Experience. Journal of Consumer Psychology. 1(2). 173–195. 46 indexed citations

2.

Miniard, Paul W., Sunil Bhatla, & Deepak Sirdeshmukh. (1992). Mood as a Determinant of Postconsumption Product Evaluations. Journal of Consumer Psychology. 1(2). 173–195. 10 indexed citations

3.

Miniard, Paul W., Sunil Bhatla, Kenneth R. Lord, Peter R. Dickson, & H. Rao Unnava. (1991). Picture-Based Persuasion Processes and the Moderating Role of Involvement. Journal of Consumer Research. 18(1). 92–92. 326 indexed citations

4.

Miniard, Paul W., H. Rao Unnava, & Sunil Bhatla. (1991). Investigating the recall inhibition effect: A test of practical considerations. Marketing Letters. 2(1). 27–34. 7 indexed citations

5.

Rose, Randall L., Paul W. Miniard, & Sunil Bhatla. (1990). Brand Cognitions As Determinants of Brand Attitudes: the Influence of Measurement and Processing Involvement. ACR North American Advances. 11 indexed citations

6.

Miniard, Paul W., Sunil Bhatla, & Randall L. Rose. (1990). On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis. Journal of Marketing Research. 27(3). 290–290. 80 indexed citations

7.

Miniard, Paul W., Sunil Bhatla, & Randall L. Rose. (1990). On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis. Journal of Marketing Research. 27(3). 290–303. 166 indexed citations

8.

Miniard, Paul W., H. Rao Unnava, & Sunil Bhatla. (1989). Inhibiting Brand Name Recall: a Test of the Salience Hypothesis. ACR North American Advances. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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