Deepak Sirdeshmukh

7.0k total citations · 3 hit papers
22 papers, 5.3k citations indexed

About

Deepak Sirdeshmukh is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Deepak Sirdeshmukh has authored 22 papers receiving a total of 5.3k indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Sociology and Political Science, 7 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Deepak Sirdeshmukh's work include Customer Service Quality and Loyalty (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (4 papers). Deepak Sirdeshmukh is often cited by papers focused on Customer Service Quality and Loyalty (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (4 papers). Deepak Sirdeshmukh collaborates with scholars based in United States, Netherlands and Germany. Deepak Sirdeshmukh's co-authors include Jagdip Singh, Glenn B. Voss, Zannie Giraud Voss, Paul W. Miniard, H. Rao Unnava, Edwin J. Nijssen, Sunil Bhatla, M. Sajid Khan, Nicholas J. Ashill and Norita Ahmad and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Deepak Sirdeshmukh

18 papers receiving 4.6k citations

Hit Papers

Consumer Trust, Value, and Loyalty in Relational Exchanges 2000 2026 2008 2017 2002 2000 2008 500 1000 1.5k 2.0k 2.5k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Consumer Trust, Value, and Loyalty in Relational Exchanges
    2002 3.0k citations Deepak Sirdeshmukh, Jagdip Singh et al. Journal of Marketing profile →
  2. Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments
    2000 1.2k citations Jagdip Singh, Deepak Sirdeshmukh Journal of the Academy of Marketing Science profile →
  3. The Effects of Slack Resources and Environmentalthreat on Product Exploration and Exploitation
    2008 681 citations Deepak Sirdeshmukh et al. profile →

Peers

Deepak Sirdeshmukh
Mary W. Sullivan United States
Albert Caruana Malta
Heiner Evanschitzky United Kingdom
Spiros Gounaris Greece
Russell Abratt South Africa
Ellen Garbarino Australia
Glenn B. Voss United States
Francis Buttle Australia
Timothy L. Keiningham United States
Thomas L. Baker United States
Mary W. Sullivan United States
Deepak Sirdeshmukh
Citations per year, relative to Deepak Sirdeshmukh Deepak Sirdeshmukh (= 1×) peers Mary W. Sullivan

Countries citing papers authored by Deepak Sirdeshmukh

Since Specialization
Citations

This map shows the geographic impact of Deepak Sirdeshmukh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Deepak Sirdeshmukh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Deepak Sirdeshmukh more than expected).

Fields of papers citing papers by Deepak Sirdeshmukh

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Deepak Sirdeshmukh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Deepak Sirdeshmukh. The network helps show where Deepak Sirdeshmukh may publish in the future.

Co-authorship network of co-authors of Deepak Sirdeshmukh

This figure shows the co-authorship network connecting the top 25 collaborators of Deepak Sirdeshmukh. A scholar is included among the top collaborators of Deepak Sirdeshmukh based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Deepak Sirdeshmukh. Deepak Sirdeshmukh is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Sirdeshmukh, Deepak, et al.. (2024). Monitoring adherence to vulvar lichen sclerosus treatment – a prospective study. Journal of Dermatological Treatment. 35(1). 2285725–2285725.
2.
Sirdeshmukh, Deepak, et al.. (2023). Patients with vulvar lichen sclerosus prioritize education on disease etiology, triggers and treatment. Journal of Dermatological Treatment. 34(1). 2262632–2262632. 1 indexed citations
3.
Patel, Heli, et al.. (2023). Holiday holidays: A reduction in topical medication adherence during the winter holidays. Journal of the American Academy of Dermatology. 89(5). 1061–1063.
4.
Sirdeshmukh, Deepak, Norita Ahmad, M. Sajid Khan, & Nicholas J. Ashill. (2018). Drivers of user loyalty intention and commitment to a search engine: An exploratory study. Journal of Retailing and Consumer Services. 44. 71–81. 27 indexed citations
5.
Ashill, Nicholas J., Earl Naumann, Deepak Sirdeshmukh, & Paul Williams. (2013). Key Account Management and the Relationship Lifecycle: Towards a Framework for Collaboration. DSpace at AUS (American University of Sharjah). 1 indexed citations
6.
Nijssen, Edwin J., et al.. (2003). Towards a Dispositional Approach for Investigating Industrial Context Effects in Consumer-Firm Relationships. Journal of the Academy of Marketing Science. 31. 75–89. 1 indexed citations
7.
Nijssen, Edwin J., et al.. (2003). TOWARDS A DISPOSITIONAL APPROACH FOR INVESTIGATING INDUSTRY EFFECTS IN CONSUMER-FIRM RELATIONSHIPS.
8.
Nijssen, Edwin J., et al.. (2003). Investigating Industry Context Effects in Consumer-Firm Relationships: Preliminary Results From a Dispositional Approach. Journal of the Academy of Marketing Science. 31(1). 46–60. 92 indexed citations
9.
Sirdeshmukh, Deepak, et al.. (2002). Consumer Trust, Value, and Loyalty in Relational Exchanges. Journal of Marketing. 66(1). 15–37. 2987 indexed citations breakdown →
10.
Holzmüller, Hartmut H., et al.. (2001). A Tale of Two Orientations - Market Orientation and Consumers' Orientation Revisited. 2 indexed citations
11.
Nijssen, Edwin J., et al.. (1999). Global Trust and its Role in Understanding Satisfaction-Loyalty Relationships. Data Archiving and Networked Services (DANS). 1 indexed citations
12.
Sirdeshmukh, Deepak. (1995). Consumer evaluation of brand extensions. OhioLink ETD Center (Ohio Library and Information Network). 26 indexed citations
13.
Unnava, H. Rao & Deepak Sirdeshmukh. (1994). Reducing Competitive Ad Interference. Journal of Marketing Research. 31(3). 403–411. 52 indexed citations
14.
Sirdeshmukh, Deepak, et al.. (1994). Reducing Competitive Ad Interference. Journal of Marketing Research. 31(3). 403–403. 24 indexed citations
15.
Pathak, Dev S., Suzan N. Kucukarslan, Deepak Sirdeshmukh, & Richard Segal. (1993). The Vulnerable Consumer in the High Blood Pressure Drug Market: Bothered But Satisfied?. ACR North American Advances. 20(1). 245–252. 4 indexed citations
16.
Sirdeshmukh, Deepak & H. Rao Unnava. (1992). The Effects of Missing Information on Consumer Product Evaluations. ACR North American Advances. 4 indexed citations
17.
Miniard, Paul W., Sunil Bhatla, & Deepak Sirdeshmukh. (1992). Mood as a Determinant of Postconsumption Product Evaluations: Mood Effects and Their Dependency on the Affective Intensity of the Consumption Experience. Journal of Consumer Psychology. 1(2). 173–195. 46 indexed citations
18.
Miniard, Paul W., Sunil Bhatla, & Deepak Sirdeshmukh. (1992). Mood as a Determinant of Postconsumption Product Evaluations. Journal of Consumer Psychology. 1(2). 173–195. 10 indexed citations
19.
Miniard, Paul W., et al.. (1992). Peripheral Persuasion and Brand Choice. Journal of Consumer Research. 19(2). 226–226. 68 indexed citations
20.
Pathak, Dev S., et al.. (1990). Environmental Analysis in Hospital Pharmacy. Journal of Pharmaceutical Marketing & Management. 4(4). 41–58. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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