Joel Mero

1.7k total citations
30 papers, 914 citations indexed

About

Joel Mero is a scholar working on Sociology and Political Science, Marketing and Management Information Systems. According to data from OpenAlex, Joel Mero has authored 30 papers receiving a total of 914 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Sociology and Political Science, 10 papers in Marketing and 9 papers in Management Information Systems. Recurrent topics in Joel Mero's work include Digital Marketing and Social Media (16 papers), Big Data and Business Intelligence (8 papers) and Technology Adoption and User Behaviour (8 papers). Joel Mero is often cited by papers focused on Digital Marketing and Social Media (16 papers), Big Data and Business Intelligence (8 papers) and Technology Adoption and User Behaviour (8 papers). Joel Mero collaborates with scholars based in Finland, Sweden and Australia. Joel Mero's co-authors include Heikki Karjaluoto, Heini Taiminen, Anssi Tarkiainen, Harri Terho, Elina Jaakkola, Joona Keränen, Hannu Makkonen, Aijaz A. Shaikh, Ahmed Shaharyar Khwaja and Shasha Lu and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Journal of the Association for Information Systems.

In The Last Decade

Joel Mero

25 papers receiving 851 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Joel Mero Finland 15 487 401 260 146 139 30 914
H. Alice Li United States 7 632 1.3× 537 1.3× 209 0.8× 110 0.8× 205 1.5× 20 1.1k
Waqar Nadeem Canada 11 743 1.5× 627 1.6× 400 1.5× 255 1.7× 122 0.9× 22 1.1k
Jonathan Z. Zhang United States 15 463 1.0× 529 1.3× 141 0.5× 231 1.6× 155 1.1× 22 991
Cheng Suang Heng Singapore 8 797 1.6× 348 0.9× 340 1.3× 122 0.8× 108 0.8× 16 1.1k
Yi‐Wen Fan Taiwan 11 414 0.9× 222 0.6× 392 1.5× 171 1.2× 94 0.7× 30 873
Bhasker Mukerji Canada 10 560 1.1× 270 0.7× 411 1.6× 118 0.8× 91 0.7× 16 981
Salma Alguezaui United Kingdom 10 909 1.9× 481 1.2× 321 1.2× 243 1.7× 193 1.4× 15 1.3k
Chun‐Yao Huang Taiwan 14 564 1.2× 323 0.8× 334 1.3× 180 1.2× 94 0.7× 23 928
Bharath Rajan United States 10 537 1.1× 547 1.4× 187 0.7× 339 2.3× 116 0.8× 16 1.1k
Rimantas Gatautis Lithuania 15 339 0.7× 186 0.5× 320 1.2× 101 0.7× 158 1.1× 37 866

Countries citing papers authored by Joel Mero

Since Specialization
Citations

This map shows the geographic impact of Joel Mero's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Joel Mero with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Joel Mero more than expected).

Fields of papers citing papers by Joel Mero

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Joel Mero. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Joel Mero. The network helps show where Joel Mero may publish in the future.

Co-authorship network of co-authors of Joel Mero

This figure shows the co-authorship network connecting the top 25 collaborators of Joel Mero. A scholar is included among the top collaborators of Joel Mero based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Joel Mero. Joel Mero is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Mero, Joel, et al.. (2025). Technology-enabled democratization: Impact of generative AI on content marketing agencies. Industrial Marketing Management. 131. 1–16.
2.
Hussinki, Henri, Paavo Ritala, Mika Vanhala, Aino Kianto, & Joel Mero. (2025). Effects of Big Data Analytics on Firm Innovativeness: The Role of a Data‐Driven Culture. Knowledge and Process Management. 32(4). 161–173.
3.
Mero, Joel, et al.. (2024). Big data analytics capability, marketing agility, and firm performance: a conceptual framework. The Journal of Marketing Theory and Practice. 33(2). 310–330. 10 indexed citations
4.
Tarkiainen, Anssi, et al.. (2023). More than skin-deep: The influence of presence dimensions on purchase intentions in augmented reality shopping. Journal of Business Research. 169. 114247–114247. 15 indexed citations
5.
Karjaluoto, Heikki, et al.. (2023). Digital Marketing Strategy. Edward Elgar Publishing eBooks. 4 indexed citations
6.
Mero, Joel, et al.. (2023). GENERATIVE AI FOR CONTENT MARKETING: HELPFUL OR HARMFUL?. Global Fashion Management Conference. 893–894. 1 indexed citations
7.
Mero, Joel, et al.. (2023). The emperor’s new clothes: self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes. Journal of Services Marketing. 37(10). 1–21. 16 indexed citations
8.
Kulkova, Julia, Ignat Kulkov, René Rohrbeck, et al.. (2023). Medicine of the future: How and who is going to treat us?. Futures. 146. 103097–103097. 22 indexed citations
9.
Glavas, Charmaine, et al.. (2022). Harnessing social media business affordances for internationalisation: multiple case study of small and medium-sized enterprises. Jyväskylä University Digital Archive (University of Jyväskylä). 1(1). 1–1. 1 indexed citations
10.
Terho, Harri, et al.. (2022). Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey. Industrial Marketing Management. 105. 294–310. 63 indexed citations
11.
12.
Mero, Joel, et al.. (2022). B2B influencer marketing: Conceptualization and four managerial strategies. Industrial Marketing Management. 108. 79–93. 21 indexed citations
13.
Mero, Joel, et al.. (2021). Consumer behavior with augmented reality in retail: a review and research agenda. The International Review of Retail Distribution and Consumer Research. 31(3). 299–329. 75 indexed citations
14.
Karjaluoto, Heikki, et al.. (2019). Antecedents of Market Orientation in The Banking Sector During Its Digital Transformation. Journal of the Association for Information Systems. 289–305. 2 indexed citations
15.
Mero, Joel. (2016). The use of digital analytics for measuring and optimizing digital marketing performance. Jyväskylä University Digital Archive (University of Jyväskylä). 18 indexed citations
16.
Mero, Joel, et al.. (2016). Consumer Acceptance and Use of Instagram. 2227–2236. 28 indexed citations
17.
Mero, Joel & Heini Taiminen. (2015). Harnessing marketing automation for B2B content marketing. Industrial Marketing Management. 54. 164–175. 239 indexed citations
18.
Mero, Joel & Heikki Karjaluoto. (2014). Demonstrating the Impact of E-Marketing on Industrial Sales. Journal of the Association for Information Systems. 11.
19.
20.
Mero, Joel, et al.. (2012). Social Media Monitoring in the industrial Business to Business Sector. Jyväskylä University Digital Archive (University of Jyväskylä). 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by H. Alice Li Breakdown of academic impact, for papers by Waqar Nadeem Breakdown of academic impact, for papers by Jonathan Z. Zhang Breakdown of academic impact, for papers by Cheng Suang Heng Breakdown of academic impact, for papers by Yi‐Wen Fan Breakdown of academic impact, for papers by Bhasker Mukerji Breakdown of academic impact, for papers by Salma Alguezaui Breakdown of academic impact, for papers by Chun‐Yao Huang Breakdown of academic impact, for papers by Bharath Rajan Breakdown of academic impact, for papers by Rimantas Gatautis
Rankless by CCL
2026