Sunkyu Jun

826 total citations
27 papers, 614 citations indexed

About

Sunkyu Jun is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Sunkyu Jun has authored 27 papers receiving a total of 614 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 8 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Sunkyu Jun's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Media Influence and Health (4 papers) and Cultural Differences and Values (4 papers). Sunkyu Jun is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Media Influence and Health (4 papers) and Cultural Differences and Values (4 papers). Sunkyu Jun collaborates with scholars based in South Korea, United States and Canada. Sunkyu Jun's co-authors include James W. Gentry, Fredric Kropp, Yong J. Hyun, A. Dwayne Ball, Lee Phillip McGinnis, Goutam Chakraborty, Dwayne Ball, Gary J. Gaeth, Tao Gao and Robert A. Mittelstaedt and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of Advertising.

In The Last Decade

Sunkyu Jun

24 papers receiving 535 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Sunkyu Jun South Korea 13 321 262 157 147 134 27 614
Marius K. Luedicke United Kingdom 14 353 1.1× 318 1.2× 131 0.8× 60 0.4× 49 0.4× 25 698
Fred Beard United States 15 325 1.0× 242 0.9× 76 0.5× 122 0.8× 70 0.5× 48 651
Claas Christian Germelmann Germany 12 344 1.1× 418 1.6× 120 0.8× 63 0.4× 48 0.4× 39 626
Mahesh N. Shankarmahesh United States 8 408 1.3× 285 1.1× 149 0.9× 135 0.9× 33 0.2× 8 674
Leonidas Hatzithomas Greece 16 312 1.0× 296 1.1× 60 0.4× 139 0.9× 35 0.3× 43 636
Pamela Kiecker United States 13 349 1.1× 362 1.4× 268 1.7× 67 0.5× 38 0.3× 21 778
W.B. Joseph United States 13 416 1.3× 395 1.5× 186 1.2× 44 0.3× 46 0.3× 27 769
Marianela Fornerino France 14 148 0.5× 164 0.6× 86 0.5× 62 0.4× 100 0.7× 25 464
Katja H. Brunk Germany 12 497 1.5× 224 0.9× 153 1.0× 112 0.8× 33 0.2× 18 805
Jonas Holmqvist France 18 658 2.0× 544 2.1× 392 2.5× 89 0.6× 72 0.5× 32 1.1k

Countries citing papers authored by Sunkyu Jun

Since Specialization
Citations

This map shows the geographic impact of Sunkyu Jun's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sunkyu Jun with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sunkyu Jun more than expected).

Fields of papers citing papers by Sunkyu Jun

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sunkyu Jun. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sunkyu Jun. The network helps show where Sunkyu Jun may publish in the future.

Co-authorship network of co-authors of Sunkyu Jun

This figure shows the co-authorship network connecting the top 25 collaborators of Sunkyu Jun. A scholar is included among the top collaborators of Sunkyu Jun based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sunkyu Jun. Sunkyu Jun is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Jun, Sunkyu, et al.. (2023). Legitimacy association of an aged brand: Shelter for a brand suffering from consumers’ perceptions of incompetence. Journal of Business Research. 168. 114248–114248.
2.
McGinnis, Lee Phillip, Tao Gao, Sunkyu Jun, & James W. Gentry. (2017). Motivational bases for consumers’ underdog affection in commerce. Journal of service management. 28(3). 563–592. 14 indexed citations
3.
Jun, Sunkyu, et al.. (2015). The moderating effect of self-esteem on consumer responses to global positioning in advertising. International Journal of Advertising. 36(2). 272–292. 12 indexed citations
4.
Jun, Sunkyu, et al.. (2013). Effect of Regulatory Focus on The Composition of Consideration Set: The Moderating Effect of (dis)Satisfactory Experience. Journal of Consumer Studies. 24(3). 99–122. 1 indexed citations
5.
Jun, Sunkyu, et al.. (2013). Effects of Affective Response to Underdog on Brand Attitude and Preference. Journal of Consumer Studies. 24(1). 363–387. 1 indexed citations
6.
Jun, Sunkyu, et al.. (2010). Mediating Effects of Disappointment and Regret on the Relationship between Cognitive Evaluation of Product Performance and Satisfaction Judgment. Korean Journal of Marketing. 25(4). 163–185. 2 indexed citations
7.
Jun, Sunkyu, et al.. (2007). The Effects of Cognitive and Emotional Responses on Consumer Satisfaction Judgment:Distinguishing Perceived Performance into Functional and Psychological Benefits. Korean Journal of Marketing. 22(2). 1–20. 2 indexed citations
8.
Hyun, Yong J., James W. Gentry, Chan‐Wook Park, & Sunkyu Jun. (2006). An Investigation of Newspaper Ad Memory as Affect Context Involvement and Ad Size-A Korean Case. Journal of Current Issues & Research in Advertising. 28(1). 45–56. 4 indexed citations
9.
Jun, Sunkyu, et al.. (2005). Effects of Global Cultural Positioning Advertisements. ACR Asia-Pacific Advances.
10.
Jun, Sunkyu & James W. Gentry. (2004). An exploratory investigation of the relative importance of cultural similarity and personal fit in the selection and performance of expatriates. Journal of World Business. 40(1). 1–8. 30 indexed citations
11.
Jun, Sunkyu, Sanjay Putrevu, Yong J. Hyun, & James W. Gentry. (2003). The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine. Journal of Current Issues & Research in Advertising. 25(2). 1–11. 12 indexed citations
12.
Gentry, James W., Sunkyu Jun, & Yong J. Hyun. (2002). Behavioral Acculturation among Korean Americans. ACR Asia-Pacific Advances. 5. 99–104. 2 indexed citations
13.
Jun, Sunkyu, et al.. (2001). The relative influence of affective experience on consumer satisfaction under positive versus negative discrepancies. The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 14. 141–153. 37 indexed citations
14.
Jun, Sunkyu, James W. Gentry, & Yong J. Hyun. (2001). Cultural Adaptation of Business Expatriates in the Host Marketplace. Journal of International Business Studies. 32(2). 369–377. 47 indexed citations
15.
Gentry, James W., et al.. (1999). Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials. Journal of Advertising. 28(4). 59–73. 191 indexed citations
16.
Parthasarathy, Madhavan, Sunkyu Jun, & Robert A. Mittelstaedt. (1997). Multiple diffusion and multicultural aggregate social systems. International Marketing Review. 14(4). 233–247. 12 indexed citations
17.
Jun, Sunkyu, et al.. (1997). The effects of acculturation on commitment to the parent company and the foreign operation. International Business Review. 6(5). 519–535. 43 indexed citations
18.
Jun, Sunkyu, et al.. (1994). Hispanic Acculturation Processes: Evidence Against Assimilation. ACR Asia-Pacific Advances. 5 indexed citations
19.
Jun, Sunkyu, A. Dwayne Ball, & James W. Gentry. (1993). Modes of Consumer Acculturation. ACR North American Advances. 20(1). 76–82. 42 indexed citations
20.
Jun, Sunkyu. (1993). Anchoring and adjustment in husband and wife house purchase decision making : a study of the acculturationg family. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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