Richard Ettenson

3.5k total citations · 1 hit paper
28 papers, 2.6k citations indexed

About

Richard Ettenson is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Richard Ettenson has authored 28 papers receiving a total of 2.6k indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 5 papers in Strategy and Management and 4 papers in Sociology and Political Science. Recurrent topics in Richard Ettenson's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Market Behavior and Pricing (4 papers) and Customer Service Quality and Loyalty (4 papers). Richard Ettenson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Market Behavior and Pricing (4 papers) and Customer Service Quality and Loyalty (4 papers). Richard Ettenson collaborates with scholars based in United States, Australia and Singapore. Richard Ettenson's co-authors include Jill G. Klein, Marlene D. Morris, Balaji Krishnan, Gary J. Gaeth, Jonathan C. Knowles, Dean A. Shepherd, Andrew Crouch, James Shanteau, Goutam Chakraborty and Gregory C. Unruh and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Business Venturing.

In The Last Decade

Richard Ettenson

28 papers receiving 2.3k citations

Hit Papers

The Animosity Model of Foreign Product Purchase: An Empir... 1998 2026 2007 2016 1998 250 500 750 1000

Peers

Richard Ettenson
Steven Lysonski United States
Marlene D. Morris United States
C. Min Han South Korea
Julie A. Ruth United States
Dwane H. Dean United States
Debra A. Laverie United States
Steven Lysonski United States
Richard Ettenson
Citations per year, relative to Richard Ettenson Richard Ettenson (= 1×) peers Steven Lysonski

Countries citing papers authored by Richard Ettenson

Since Specialization
Citations

This map shows the geographic impact of Richard Ettenson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard Ettenson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard Ettenson more than expected).

Fields of papers citing papers by Richard Ettenson

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Richard Ettenson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richard Ettenson. The network helps show where Richard Ettenson may publish in the future.

Co-authorship network of co-authors of Richard Ettenson

This figure shows the co-authorship network connecting the top 25 collaborators of Richard Ettenson. A scholar is included among the top collaborators of Richard Ettenson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Richard Ettenson. Richard Ettenson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Ettenson, Richard, et al.. (2018). Selling solutions isn't enough. 60(1). 55–59. 7 indexed citations
2.
Brown, Karen, Nancy Lea Hyer, & Richard Ettenson. (2017). Protect your project from escalating doubts. CERN Document Server (European Organization for Nuclear Research). 58(3). 78–87. 2 indexed citations
3.
Ettenson, Richard, et al.. (2013). Rethinking the 4 P's. 91(1). 26–27. 16 indexed citations
4.
Brown, Karen, Nancy Lea Hyer, & Richard Ettenson. (2013). The Question Every Project Team Should Answer. 55(1). 49–57. 3 indexed citations
5.
Unruh, Gregory C. & Richard Ettenson. (2011). Cómo ganar en el frenesí verde. Harvard business review. 89(4). 30–37. 2 indexed citations
6.
Unruh, Gregory C. & Richard Ettenson. (2010). Winning in the green frenzy. Harvard business review. 88(11). 23 indexed citations
7.
Ettenson, Richard & Jonathan C. Knowles. (2008). Don't confuse reputation with brand. 49(2). 19–21. 48 indexed citations
8.
Ettenson, Richard & Jonathan C. Knowles. (2006). Merging the brands and branding the merger. 47(4). 39–49. 34 indexed citations
9.
Klein, Jill G., Richard Ettenson, & Balaji Krishnan. (2006). Extending the construct of consumer ethnocentrism: when foreign products are preferred. International Marketing Review. 23(3). 304–321. 181 indexed citations
10.
Ettenson, Richard, et al.. (2005). Achieving the Ideal Brand Portfolio. 46(2). 85–90. 29 indexed citations
11.
Leslie, Leigh A., Richard Ettenson, & Patricio Cumsille. (2000). Selecting a Child Care Center: What Really Matters to Parents?. Child & Youth Care Forum. 29(5). 299–322. 36 indexed citations
12.
Shepherd, Dean A., Richard Ettenson, & Andrew Crouch. (2000). New venture strategy and profitability. Journal of Business Venturing. 15(5-6). 449–467. 117 indexed citations
13.
Klein, Jill G., Richard Ettenson, & Marlene D. Morris. (1998). The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China. Journal of Marketing. 62(1). 89–100. 1077 indexed citations breakdown →
14.
Chakraborty, Goutam, Richard Ettenson, & Gary J. Gaeth. (1994). How consumers choose health insurance.. PubMed. 14(1). 21–33. 47 indexed citations
15.
Ettenson, Richard. (1993). Brand Name and Country of Origin Effects in the EmergingMarket Economies of Russia, Poland and Hungary. International Marketing Review. 10(5). 141 indexed citations
16.
Chakraborty, Goutam, George Woodworth, Gary J. Gaeth, & Richard Ettenson. (1992). Screening for interactions between design factors and demographics in choice-based conjoint. Journal of Business Research. 24(2). 115–133. 3 indexed citations
17.
Ettenson, Richard & Janet Wagner. (1991). Chinese (vs. U.S.) Consumer Behavior:. Journal of International Consumer Marketing. 3(3). 55–71. 10 indexed citations
18.
Wagner, Janet, et al.. (1990). The Effect of Donor-Recipient Involvement on Consumer Gift Decisions. ACR North American Advances. 14 indexed citations
19.
Cole, Catherine, et al.. (1990). The Elaboration Likelihood Model (Elm: Replications, Extensions and Some Conflicting Findings. ACR North American Advances. 9 indexed citations
20.
Ettenson, Richard, et al.. (1982). Effects of Type of Payoff and Instructions on Individual Risk-Taking Behavior. Psychological Reports. 51(3). 855–860. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026