Richard Ettenson
- Marketing top 0.2%
- Sociology and Political Science top 1%
- Organizational Behavior and Human Resource Management top 1%
- Strategy and Management top 2%
- Social Psychology top 2%
- Co-authors
- Jill G. KleinMarlene D. MorrisBalaji KrishnanGary J. GaethJonathan C. KnowlesDean A. ShepherdAndrew CrouchJames Shanteau
- Topics
- Consumer Behavior in Brand Consumption and Identification (9 papers)Consumer Market Behavior and Pricing (4 papers)Customer Service Quality and Loyalty (4 papers)
- Cited by
- MarketingTourism, Leisure and Hospitality ManagementOrganizational Behavior and Human Resource Management
- Partner nations
- United StatesAustraliaSingapore
In The Last Decade
Richard Ettenson
28 papers receiving 2.3k citations
Hit Papers
Peers
Comparison fields: 5 of 100
- Marketing 1.9k
- Sociology and Political Science 1.1k
- Organizational Behavior and Human Resource Management 544
- Strategy and Management 502
- Social Psychology 478
Countries citing papers authored by Richard Ettenson
This map shows the geographic impact of Richard Ettenson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard Ettenson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard Ettenson more than expected).
Fields of papers citing papers by Richard Ettenson
This network shows the impact of papers produced by Richard Ettenson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richard Ettenson. The network helps show where Richard Ettenson may publish in the future.
Co-authorship network of co-authors of Richard Ettenson
This figure shows the co-authorship network connecting the top 25 collaborators of Richard Ettenson. A scholar is included among the top collaborators of Richard Ettenson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Richard Ettenson. Richard Ettenson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | Selling solutions isn't enough | 7 |
| 2 | Protect your project from escalating doubts | 2 |
| 3 | Rethinking the 4 P's | 16 |
| 4 | The Question Every Project Team Should Answer | 3 |
| 5 | Cómo ganar en el frenesí verde | 2 |
| 6 | Winning in the green frenzy | 23 |
| 7 | Don't confuse reputation with brand | 48 |
| 8 | Merging the brands and branding the merger | 34 |
| 9 | 181 | |
| 10 | Achieving the Ideal Brand Portfolio | 29 |
| 11 | 36 | |
| 12 | 117 | |
| 13 | The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of Chinabreakdown → | 1077 |
| 14 | How consumers choose health insurance. | 47 |
| 15 | 141 | |
| 16 | 3 | |
| 17 | 10 | |
| 18 | The Effect of Donor-Recipient Involvement on Consumer Gift Decisions | 14 |
| 19 | The Elaboration Likelihood Model (Elm: Replications, Extensions and Some Conflicting Findings | 9 |
| 20 | 8 |
About Richard Ettenson
Richard Ettenson is a scholar working on Tourism, Leisure and Hospitality Management, Marketing and General Decision Sciences, having authored 28 papers that have together received 2.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Market Behavior and Pricing (4 papers) and Customer Service Quality and Loyalty (4 papers). The work is most often cited by research in Marketing (1.9k citations), Tourism, Leisure and Hospitality Management (166 citations) and Organizational Behavior and Human Resource Management (544 citations). Richard Ettenson has collaborated with scholars based in United States, Australia and Singapore. Frequent co-authors include Jill G. Klein, Marlene D. Morris, Balaji Krishnan, Gary J. Gaeth, Jonathan C. Knowles, Dean A. Shepherd, Andrew Crouch, James Shanteau, Goutam Chakraborty and Gregory C. Unruh. Their work appears in journals such as Journal of Marketing, Journal of Business Research and Journal of Business Venturing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.