Emanuela Prandelli

3.8k total citations · 1 hit paper
21 papers, 2.5k citations indexed

About

Emanuela Prandelli is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Emanuela Prandelli has authored 21 papers receiving a total of 2.5k indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 8 papers in Strategy and Management and 6 papers in Sociology and Political Science. Recurrent topics in Emanuela Prandelli's work include Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Business Strategy and Innovation (5 papers). Emanuela Prandelli is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Business Strategy and Innovation (5 papers). Emanuela Prandelli collaborates with scholars based in Italy, United States and Austria. Emanuela Prandelli's co-authors include Mohanbir Sawhney, Gianmario Verona, Martin Schreier, Christoph Fuchs, Darren W. Dahl, Martina Pasquini, C. Moreau, Ulrike Schultze, Marshall Van Alstyne and Page Moreau and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Venturing.

In The Last Decade

Emanuela Prandelli

20 papers receiving 2.2k citations

Hit Papers

Collaborating to create: The Internet as a platform for c... 2005 2026 2012 2019 2005 250 500 750

Peers

Emanuela Prandelli
Comparison fields: 5 of 90
  • Marketing 1.2k
  • Sociology and Political Science 1.1k
  • Strategy and Management 769
  • Organizational Behavior and Human Resource Management 509
  • Computer Science Applications 504
Replace Julia Hautz with:
Julia Hautz Austria
Peter Magnusson Sweden
Hans Mühlbacher Monaco
Vera Blažević Netherlands
Katja Hutter Austria
John Hagel United States
Venkat Ramaswamy United States
Rita Faullant Austria
Israr Qureshi Australia
Christian Lüthje Germany
Julia Hautz Austria View profile →
Citations per field, relative to Emanuela Prandelli
Emanuela Prandelli · 1×
Citations per year, relative to Emanuela Prandelli
Emanuela Prandelli · 1×

Countries citing papers authored by Emanuela Prandelli

Since Specialization
Citations

This map shows the geographic impact of Emanuela Prandelli's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Emanuela Prandelli with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Emanuela Prandelli more than expected).

Fields of papers citing papers by Emanuela Prandelli

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Emanuela Prandelli. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Emanuela Prandelli. The network helps show where Emanuela Prandelli may publish in the future.

Co-authorship network of co-authors of Emanuela Prandelli

This figure shows the co-authorship network connecting the top 25 collaborators of Emanuela Prandelli. A scholar is included among the top collaborators of Emanuela Prandelli based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Emanuela Prandelli. Emanuela Prandelli is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 6
2 3
3 11
4 49
5
Can You Rent High Status? the Relationship Between Luxury and Conspicuousness in Access-Based Consumption
2
6 77
7 1
8
The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand
3
9 414
10 28
11 24
12 206
13 57
14
I broker tecnologici: un'analisi esplorativa
3
15
Collaborating to create: The Internet as a platform for customer engagement in product innovation breakdown →
933
16 1
17
The Power of Innomediation
93
18 25
19
Net marketing. Ripensare il consumatore nel mondo della rete
4
20 440

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026