Venkat Ramaswamy
- Marketing top 0.2%
- Sociology and Political Science top 1%
- Organizational Behavior and Human Resource Management top 0.5%
- Strategy and Management top 1%
- Management of Technology and Innovation top 0.5%
- Topics
- Service and Product Innovation (15 papers)Digital Marketing and Social Media (5 papers)Business Strategy and Innovation (4 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementBusiness and International Management
- Partner nations
- United StatesIndiaUnited Kingdom
In The Last Decade
Venkat Ramaswamy
22 papers receiving 3.2k citations
Hit Papers
Peers
Comparison fields: 5 of 113
- Marketing 2.3k
- Sociology and Political Science 1.5k
- Organizational Behavior and Human Resource Management 1.2k
- Strategy and Management 849
- Management of Technology and Innovation 490
Countries citing papers authored by Venkat Ramaswamy
This map shows the geographic impact of Venkat Ramaswamy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Venkat Ramaswamy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Venkat Ramaswamy more than expected).
Fields of papers citing papers by Venkat Ramaswamy
This network shows the impact of papers produced by Venkat Ramaswamy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Venkat Ramaswamy. The network helps show where Venkat Ramaswamy may publish in the future.
Co-authorship network of co-authors of Venkat Ramaswamy
This figure shows the co-authorship network connecting the top 25 collaborators of Venkat Ramaswamy. A scholar is included among the top collaborators of Venkat Ramaswamy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Venkat Ramaswamy. Venkat Ramaswamy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 4 | |
| 3 | 21 | |
| 4 | 8 | |
| 5 | 10 | |
| 6 | 121 | |
| 7 | What is co-creation? An interactional creation framework and its implications for value creationbreakdown → | 439 |
| 8 | Brand value co-creation in a digitalized world: An integrative framework and research implicationsbreakdown → | 353 |
| 9 | 8 | |
| 10 | 84 | |
| 11 | 46 | |
| 12 | 2 | |
| 13 | 42 | |
| 14 | 200 | |
| 15 | The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits | 147 |
| 16 | 114 | |
| 17 | 2 | |
| 18 | 195 | |
| 19 | Co‐creating unique value with customersbreakdown → | 1457 |
| 20 | The Future of Competition | 85 |
About Venkat Ramaswamy
Venkat Ramaswamy is a scholar working on Marketing, Management of Technology and Innovation and Business and International Management, having authored 22 papers that have together received 3.5k indexed citations. Recurring topics across this work include Service and Product Innovation (15 papers), Digital Marketing and Social Media (5 papers) and Business Strategy and Innovation (4 papers). The work is most often cited by research in Marketing (2.3k citations), Organizational Behavior and Human Resource Management (1.2k citations) and Business and International Management (191 citations). Venkat Ramaswamy has collaborated with scholars based in United States, India and United Kingdom. Frequent co-authors include C. K. Prahalad, Kerimcan Ozcan, Francis Gouillart and Avik Chakrabarti. Their work appears in journals such as Journal of Marketing, Journal of Business Research and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.