Hans Mühlbacher

2.9k citations
38 papers · 1.9k indexed · 1 hit paper · h-index 18
Topics
Consumer Behavior in Brand Consumption and Identification (10 papers)Digital Marketing and Social Media (9 papers)Open Source Software Innovations (6 papers)
Partner nations
MonacoAustriaFrance

In The Last Decade

Hans Mühlbacher

36 papers receiving 1.7k citations

Hit Papers

Consumer Empowerment Through Internet-Based Co-creation20092026201420202009100200300400

Peers

Hans Mühlbacher
Comparison fields: 5 of 87
  • Sociology and Political Science 995
  • Marketing 819
  • Computer Science Applications 461
  • Communication 449
  • Strategy and Management 392
Replace Emanuela Prandelli with:
Emanuela Prandelli Italy
Julia Hautz Austria
Peter Magnusson Sweden
Vera Blažević Netherlands
Katja Hutter Austria
Sandeep Krishnamurthy United States
Andrea Hemetsberger Austria
Siddharth S. Singh United States
Kimmy Wa Chan Hong Kong
Wafa Hammedi Belgium
Hans Mühlbacher relative to Emanuela Prandelli Italy Emanuela Prandelli's profile →
Citations per field
00.5×1.5×
Emanuela Prandelli · 1×
Citations per year

Countries citing papers authored by Hans Mühlbacher

Since Specialization
Citations

This map shows the geographic impact of Hans Mühlbacher's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hans Mühlbacher with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hans Mühlbacher more than expected).

Fields of papers citing papers by Hans Mühlbacher

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hans Mühlbacher. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hans Mühlbacher. The network helps show where Hans Mühlbacher may publish in the future.

Co-authorship network of co-authors of Hans Mühlbacher

This figure shows the co-authorship network connecting the top 25 collaborators of Hans Mühlbacher. A scholar is included among the top collaborators of Hans Mühlbacher based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hans Mühlbacher. Hans Mühlbacher is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 1
3 9
4 36
5 96
6 27
7 35
8 3
9 55
10 3
11 9
12 309
13 340
14 15
15 3
16
La confiance dans la relation tripartite
1
17 0
18 24
19 16
20 10

About Hans Mühlbacher

Hans Mühlbacher is a scholar working on Marketing, Computer Science Applications and Strategy and Management, having authored 38 papers that have together received 1.9k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers) and Open Source Software Innovations (6 papers). The work is most often cited by research in Marketing (819 citations), Computer Science Applications (461 citations) and Communication (449 citations). Hans Mühlbacher has collaborated with scholars based in Monaco, Austria and France. Frequent co-authors include Johann Füller, Gregor Jawecki, Kurt Matzler, Michael Bartl, Holger Ernst, Marie-Laure Gavard-Perret, Sylvia von Wallpach, Lee D. Dahringer, Oliver Koll and Niels Kornum. Their work appears in journals such as Journal of Business Research, Journal of Product Innovation Management and Industrial Marketing Management.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026