Hans Mühlbacher

2.9k total citations · 1 hit paper
38 papers, 1.9k citations indexed

About

Hans Mühlbacher is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Hans Mühlbacher has authored 38 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 14 papers in Sociology and Political Science and 13 papers in Strategy and Management. Recurrent topics in Hans Mühlbacher's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers) and Open Source Software Innovations (6 papers). Hans Mühlbacher is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers) and Open Source Software Innovations (6 papers). Hans Mühlbacher collaborates with scholars based in Monaco, Austria and France. Hans Mühlbacher's co-authors include Johann Füller, Gregor Jawecki, Kurt Matzler, Holger Ernst, Michael Bartl, Marie-Laure Gavard-Perret, Sylvia von Wallpach, Lee D. Dahringer, Oliver Koll and Michel Desbordes and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and Industrial Marketing Management.

In The Last Decade

Hans Mühlbacher

36 papers receiving 1.7k citations

Hit Papers

Consumer Empowerment Through Internet-Based Co-creation 2009 2026 2014 2020 2009 100 200 300 400
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Consumer Empowerment Through Internet-Based Co-creation
    2009 476 citations Johann Füller, Hans Mühlbacher et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Hans Mühlbacher Monaco 18 995 819 461 449 392 38 1.9k
Katja Hutter Austria 18 1.1k 1.1× 688 0.8× 617 1.3× 558 1.2× 460 1.2× 55 2.3k
Emanuela Prandelli Italy 12 1.1k 1.1× 1.2k 1.4× 504 1.1× 431 1.0× 769 2.0× 21 2.5k
Julia Hautz Austria 20 916 0.9× 566 0.7× 415 0.9× 397 0.9× 673 1.7× 51 2.4k
Vera Blažević Netherlands 20 845 0.8× 937 1.1× 185 0.4× 248 0.6× 700 1.8× 38 2.2k
Peter Magnusson Sweden 16 609 0.6× 1.2k 1.4× 392 0.9× 225 0.5× 536 1.4× 41 2.1k
Sandeep Krishnamurthy United States 18 810 0.8× 713 0.9× 207 0.4× 200 0.4× 209 0.5× 45 1.7k
Siddharth S. Singh United States 10 699 0.7× 932 1.1× 146 0.3× 114 0.3× 258 0.7× 19 1.4k
Wafa Hammedi Belgium 21 809 0.8× 556 0.7× 98 0.2× 162 0.4× 256 0.7× 32 1.6k
Wei‐Tsong Wang Taiwan 21 934 0.9× 466 0.6× 136 0.3× 458 1.0× 230 0.6× 67 2.2k
Tung‐Ching Lin Taiwan 26 1.1k 1.1× 419 0.5× 163 0.4× 871 1.9× 399 1.0× 51 2.7k

Countries citing papers authored by Hans Mühlbacher

Since Specialization
Citations

This map shows the geographic impact of Hans Mühlbacher's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hans Mühlbacher with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hans Mühlbacher more than expected).

Fields of papers citing papers by Hans Mühlbacher

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hans Mühlbacher. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hans Mühlbacher. The network helps show where Hans Mühlbacher may publish in the future.

Co-authorship network of co-authors of Hans Mühlbacher

This figure shows the co-authorship network connecting the top 25 collaborators of Hans Mühlbacher. A scholar is included among the top collaborators of Hans Mühlbacher based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hans Mühlbacher. Hans Mühlbacher is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Lang, Markus, et al.. (2025). Deriving pleasure from other people’s pain: The influence of vicarious pain on viewing intentions for violent sports. Journal of Business Research. 199. 115533–115533.
2.
Mühlbacher, Hans, et al.. (2023). Necessary perceptions of family values and luxury characteristics for brand luxuriousness: evidence from luxury watch brands. Journal of Brand Management. 31(1). 58–78. 1 indexed citations
3.
Mühlbacher, Hans, et al.. (2022). The experience of luxury craftsmanship – a strategic asset for luxury experience management. Journal of Marketing Management. 38(13-14). 1307–1338. 9 indexed citations
4.
Mühlbacher, Hans, et al.. (2021). Brand identity dynamics – reinforcement or destabilisation of a sport brand identity through the introduction of esports?. Journal of Strategic Marketing. 30(4). 421–442. 9 indexed citations
5.
Mühlbacher, Hans, et al.. (2020). Dynamic collaboration between small- and medium-sized enterprises from highly dissimilar markets. European Management Journal. 39(2). 185–200. 14 indexed citations
6.
Mühlbacher, Hans, et al.. (2018). From zero-sum to win-win - Organisational conditions for successful shared value strategy implementation. European Management Journal. 37(3). 313–324. 28 indexed citations
7.
Grohs, Reinhard, et al.. (2015). One pie, many recipes: Alternative paths to high brand strength. Journal of Business Research. 69(6). 2244–2251. 27 indexed citations
8.
Mühlbacher, Hans, et al.. (2015). Drivers of brand strength: Configural paths to strong cognitive brand equity. Journal of Business Research. 69(8). 2774–2780. 36 indexed citations
9.
Mühlbacher, Hans, et al.. (2015). Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty. Journal of Business Research. 68(12). 2634–2644. 96 indexed citations
10.
Jaakkola, Matti, Kristian Möller, Petri Parvinen, Heiner Evanschitzky, & Hans Mühlbacher. (2010). Strategic marketing and business performance: A study in three European ‘engineering countries’. Industrial Marketing Management. 39(8). 1300–1310. 55 indexed citations
11.
Mühlbacher, Hans & Andrea Hemetsberger. (2008). Cosa diamine è un brand? Un tentativo di integrazione e le sue conseguenze per la ricerca e il management. Micro & macro marketing. 271–292. 3 indexed citations
12.
Jawecki, Gregor, et al.. (2007). Développement de produits et services en coopération avec des communautés en ligne. Décisions Marketing. 48. 47–58. 9 indexed citations
13.
Füller, Johann, Michael Bartl, Holger Ernst, & Hans Mühlbacher. (2006). Community based innovation: How to integrate members of virtual communities into new product development. Electronic Commerce Research. 6(1). 57–73. 309 indexed citations
14.
Füller, Johann, Gregor Jawecki, & Hans Mühlbacher. (2006). Innovation creation by online basketball communities. Journal of Business Research. 60(1). 60–71. 340 indexed citations
15.
Koll, Oliver, Arch G. Woodside, & Hans Mühlbacher. (2005). Balanced versus focused responsiveness to core constituencies and organizational effectiveness. European Journal of Marketing. 39(9/10). 1166–1183. 15 indexed citations
16.
Bergadaà, Michelle, et al.. (1999). La confiance dans la relation tripartite. Archive ouverte UNIGE (University of Geneva). 1 indexed citations
17.
Mühlbacher, Hans, et al.. (1997). The innovation spiral : launching new products in shorter time intervals. Deutscher Universitätsverlag eBooks.
18.
Mühlbacher, Hans, et al.. (1994). MIPS—managing industrial positioning strategies. Industrial Marketing Management. 23(4). 287–297. 24 indexed citations
19.
Mühlbacher, Hans & Günther Botschen. (1988). The use of trade-off analysis for the design of holiday travel packages. Journal of Business Research. 17(2). 117–131. 16 indexed citations
20.
Mühlbacher, Hans, et al.. (1987). Successful implementation of new market strategies—A corporate culture perspective. Journal of Marketing Management. 3(2). 205–217. 10 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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