C. Moreau
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Service and Product Innovation
-
- Technology Adoption and User Behaviour
Papers in
- Marketing 17
- Consumer Behavior in Brand Consumption and Identification 13
- Consumer Retail Behavior Studies 5
- Environmental Sustainability in Business 3
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- Digital Marketing and Social Media 6
- Co-authors
- Darren W. Dahl (6 shared papers)Donald R. Lehmann (3 shared papers)Arthur B. Markman (2 shared papers)Stacy Wood (2 shared papers)Kelly B. Herd (3 shared papers)Christine Moorman (6 shared papers)Robert W. Palmatier (5 shared papers)Harald J. van Heerde (5 shared papers)
- Journals
- Journal of Marketing (10 papers)Journal of Marketing Research (5 papers)Journal of Consumer Research (3 papers)Journal of Product Innovation Management (2 papers)Astronomy and Astrophysics (2 papers)
- Partner nations
- United StatesCanadaFrance
In The Last Decade
C. Moreau
29 papers receiving 2.3k citations
Peers
Comparison fields: 5 of 111
- Marketing 1.4k
- Information Systems and Management 323
- Organizational Behavior and Human Resource Management 414
- Applied Psychology 193
- Management of Technology and Innovation 232
Countries citing papers authored by C. Moreau
This map shows the geographic impact of C. Moreau's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by C. Moreau with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites C. Moreau more than expected).
Fields of papers citing papers by C. Moreau
This network shows the impact of papers produced by C. Moreau. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by C. Moreau. The network helps show where C. Moreau may publish in the future.
Co-authors
The 25 scholars most cited alongside C. Moreau, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 30 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2001 | 438 | |
| 2 | 2001 | 310 | |
| 3 | 2005 | 277 | |
| 4 | 2007 | 266 | |
| 5 | 2006 | 178 | |
| 6 | 2011 | 147 | |
| 7 | 2009 | 126 | |
| 8 | 2011 | 103 | |
| 9 | 2021 | 98 | |
| 10 | 2006 | 97 | |
| 11 | 2021 | 90 | |
| 12 | 2019 | 73 | |
| 13 | 2012 | 66 | |
| 14 | 2015 | 53 | |
| 15 | 2010 | 52 | |
| 16 | 2004 | 51 | |
| 17 | 2020 | 49 | |
| 18 | 1999 | 43 | |
| 19 | 2018 | 39 | |
| 20 | 2006 | 30 |
About C. Moreau
C. Moreau is a scholar working on Marketing, Sociology and Political Science, Social Psychology, Experimental and Cognitive Psychology and Management Science and Operations Research, having authored 30 papers that have together received 2.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (6 papers), Color perception and design (5 papers), Creativity in Education and Neuroscience (5 papers), Consumer Retail Behavior Studies (5 papers), Innovation Diffusion and Forecasting (4 papers), Behavioral Health and Interventions (3 papers) and Environmental Sustainability in Business (3 papers). The work is most often cited by research in Marketing (1.4k citations), Information Systems and Management (323 citations), Organizational Behavior and Human Resource Management (414 citations), Applied Psychology (193 citations) and Management of Technology and Innovation (232 citations). C. Moreau has collaborated with scholars based in United States, Canada and France. Frequent co-authors include Darren W. Dahl, Donald R. Lehmann, Arthur B. Markman, Stacy Wood, Kelly B. Herd, Christine Moorman, Robert W. Palmatier, Harald J. van Heerde, Miranda Goode and Leff Bonney. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Product Innovation Management and Astronomy and Astrophysics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.