C. Moreau

6.6k total citations
30 papers, 2.7k citations indexed

About

C. Moreau is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, C. Moreau has authored 30 papers receiving a total of 2.7k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Social Psychology. Recurrent topics in C. Moreau's work include Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (6 papers) and Creativity in Education and Neuroscience (5 papers). C. Moreau is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (6 papers) and Creativity in Education and Neuroscience (5 papers). C. Moreau collaborates with scholars based in United States, Canada and France. C. Moreau's co-authors include Darren W. Dahl, Donald R. Lehmann, Arthur B. Markman, Stacy Wood, Kelly B. Herd, Christine Moorman, Robert W. Palmatier, Harald J. van Heerde, Miranda Goode and Leff Bonney and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

C. Moreau

29 papers receiving 2.3k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
C. Moreau United States	21	1.4k	834	414	397	373	30	2.7k
Stefano Puntoni United States	25	1.3k 0.9×	1.3k 1.5×	343 0.8×	508 1.3×	204 0.5×	71	3.1k
Peter Kenning Germany	32	1.2k 0.9×	674 0.8×	471 1.1×	432 1.1×	385 1.0×	110	2.9k
Joseph C. Nunes United States	21	2.7k 2.0×	1.5k 1.8×	808 2.0×	460 1.2×	275 0.7×	54	3.8k
Gita Venkataramani Johar United States	31	1.7k 1.3×	1.4k 1.7×	330 0.8×	414 1.0×	188 0.5×	89	3.0k
S. Ratneshwar United States	31	2.6k 1.9×	1.6k 1.9×	817 2.0×	657 1.7×	350 0.9×	57	4.0k
Susan M. Broniarczyk United States	26	2.7k 1.9×	1.2k 1.5×	842 2.0×	464 1.2×	162 0.4×	40	3.6k
Alexander Chernev United States	22	2.0k 1.5×	770 0.9×	430 1.0×	340 0.9×	126 0.3×	54	3.3k
Surendra N. Singh United States	25	2.0k 1.5×	2.0k 2.4×	641 1.5×	486 1.2×	262 0.7×	52	3.7k
Ulrich R. Orth Germany	35	2.6k 1.9×	1.1k 1.3×	754 1.8×	956 2.4×	343 0.9×	88	3.8k
Stijn M. J. van Osselaer United States	24	1.6k 1.2×	1.1k 1.3×	541 1.3×	485 1.2×	234 0.6×	60	2.7k

Countries citing papers authored by C. Moreau

Since Specialization

Citations

This map shows the geographic impact of C. Moreau's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by C. Moreau with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites C. Moreau more than expected).

Fields of papers citing papers by C. Moreau

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by C. Moreau. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by C. Moreau. The network helps show where C. Moreau may publish in the future.

Co-authorship network of co-authors of C. Moreau

This figure shows the co-authorship network connecting the top 25 collaborators of C. Moreau. A scholar is included among the top collaborators of C. Moreau based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with C. Moreau. C. Moreau is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Heerde, Harald J. van, Christine Moorman, C. Moreau, & Robert W. Palmatier. (2021). Reality Check: Infusing Ecological Value into Academic Marketing Research. Journal of Marketing. 85(2). 1–13. 98 indexed citations

Moreau, C., et al.. (2021). “Deaf Stories” In The Discourse Of Researching “Closed” Community Culture. The European Proceedings of Social & Behavioural Sciences. 90–97. 1 indexed citations

Hoffman, Donna L., C. Moreau, Stefan Stremersch, & Michel Wedel. (2021). The Rise of New Technologies in Marketing: A Framework and Outlook. Journal of Marketing. 86(1). 1–6. 90 indexed citations

Moorman, Christine, Harald J. van Heerde, C. Moreau, & Robert W. Palmatier. (2018). JM as a Marketplace of Ideas. Journal of Marketing. 83(1). 1–7. 39 indexed citations

Park, Sung-Jun, et al.. (2016). Does Suspense Spur Or Hamper Consumer Creativity. ACR North American Advances. 44. 582–583. 2 indexed citations

Burroughs, James E., Darren W. Dahl, C. Moreau, Amitava Chattopadhyay, & Gerald J. Gorn. (2011). Facilitating and Rewarding Creativity during New Product Development. Journal of Marketing. 75(4). 53–67. 147 indexed citations

Moreau, C., Leff Bonney, & Kelly B. Herd. (2011). It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself. Journal of Marketing. 75(5). 120–133. 103 indexed citations

Moreau, C. & Kelly B. Herd. (2010). To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products. SSRN Electronic Journal. 5 indexed citations

Moreau, C., et al.. (2010). Ocelles Observatoire des concepts et lexiques en langues écrites et signées. La nouvelle revue - Éducation et société inclusives. 49(1). 163–163.

10.

Goode, Miranda, Darren W. Dahl, & C. Moreau. (2010). The Effect of Experiential Analogies on Consumer Perceptions and Attitudes. Journal of Marketing Research. 47(2). 274–286. 52 indexed citations

11.

Moreau, C. & Kelly B. Herd. (2009). To Each His Own? How Comparisons with Others Influence Consumers’ Evaluations of Their Self-Designed Products. Journal of Consumer Research. 36(5). 806–819. 126 indexed citations

12.

Dahl, Darren W. & C. Moreau. (2007). Thinking Inside the Box: Why Consumers Enjoy Constrained Creative Experiences. ACR North American Advances. 1 indexed citations

13.

Dahl, Darren W. & C. Moreau. (2007). Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences. Journal of Marketing Research. 44(3). 357–369. 266 indexed citations

14.

Wood, Stacy & C. Moreau. (2006). From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations. Journal of Marketing. 70(3). 44–57. 178 indexed citations

15.

Adami, C., J. P. Picat, A. Mazure, et al.. (2006). Deep and wide field imaging of the Coma cluster: the data. Astronomy and Astrophysics. 451(3). 1159–1170. 30 indexed citations

16.

Wood, Stacy & C. Moreau. (2006). From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations. Journal of Marketing. 70(3). 44–57. 97 indexed citations

17.

Fèvre, O. Le, Y. Mellier, H. J. McCracken, et al.. (2004). The VIRMOS deep imaging survey. Astronomy and Astrophysics. 417(3). 839–846. 51 indexed citations

18.

Moreau, C., Arthur B. Markman, & Donald R. Lehmann. (2001). “What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products. Journal of Consumer Research. 27(4). 489–498. 310 indexed citations

19.

Moreau, C., Donald R. Lehmann, & Arthur B. Markman. (2001). Entrenched Knowledge Structures and Consumer Response to New Products. Journal of Marketing Research. 38(1). 14–29. 438 indexed citations

20.

Salamolard, Marc & C. Moreau. (1999). Habitat selection by Little BustardTetrax tetraxin a cultivated area of France. Bird Study. 46(1). 25–33. 43 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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