Yajin Wang
- Marketing top 2%
- Sociology and Political Science top 5%
- Social Psychology top 10%
- Experimental and Cognitive Psychology top 10%
- Cognitive Neuroscience
- Co-authors
- Vladas GriskeviciusDeborah Roedder JohnFrancesca GinoKathleen D. VohsMichael I. NortonJennifer L. StonerAmna KirmaniNailya Ordabayeva
- Topics
- Consumer Behavior in Brand Consumption and Identification (14 papers)Evolutionary Psychology and Human Behavior (5 papers)Digital Marketing and Social Media (4 papers)
- Partner nations
- United StatesChinaItaly
In The Last Decade
Yajin Wang
20 papers receiving 658 citations
Peers
Comparison fields: 5 of 78
- Marketing 486
- Sociology and Political Science 320
- Social Psychology 147
- Experimental and Cognitive Psychology 138
- Cognitive Neuroscience 69
Countries citing papers authored by Yajin Wang
This map shows the geographic impact of Yajin Wang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yajin Wang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yajin Wang more than expected).
Fields of papers citing papers by Yajin Wang
This network shows the impact of papers produced by Yajin Wang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yajin Wang. The network helps show where Yajin Wang may publish in the future.
Co-authorship network of co-authors of Yajin Wang
This figure shows the co-authorship network connecting the top 25 collaborators of Yajin Wang. A scholar is included among the top collaborators of Yajin Wang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yajin Wang. Yajin Wang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 3 | |
| 2 | 12 | |
| 3 | 7 | |
| 4 | 5 | |
| 5 | 23 | |
| 6 | 20 | |
| 7 | 2 | |
| 8 | 69 | |
| 9 | 26 | |
| 10 | 27 | |
| 11 | 2 | |
| 12 | 37 | |
| 13 | 42 | |
| 14 | Prosocial Consequences of Counterfeits: Using Counterfeit Luxury Goods Can Lead to Prosocial Behavior | 1 |
| 15 | The Devil Wears Prada? How Luxury Consumption Influences Social Behaviors | 3 |
| 16 | You’Re Not Fooling Anyone: How Social Feedback Affects Moral Disengagement and the Purchase of Counterfeit Luxury Products | 4 |
| 17 | Conspicuous Consumption, Relationships and Rivals: Women’S Luxury Products As Signals to Other Women | 1 |
| 18 | 327 | |
| 19 | 90 | |
| 20 | The Interplay Between Power Distance, Position in the Social Hierarchy, and Product Type: Consequences For Consumers’ Preferences For Premium Over Generic Brands | 2 |
About Yajin Wang
Yajin Wang is a scholar working on Marketing, Visual Arts and Performing Arts and Applied Psychology, having authored 20 papers that have together received 703 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Evolutionary Psychology and Human Behavior (5 papers) and Digital Marketing and Social Media (4 papers). The work is most often cited by research in Marketing (486 citations), Applied Psychology (59 citations) and Experimental and Cognitive Psychology (138 citations). Yajin Wang has collaborated with scholars based in United States, China and Italy. Frequent co-authors include Vladas Griskevicius, Deborah Roedder John, Francesca Gino, Kathleen D. Vohs, Michael I. Norton, Jennifer L. Stoner, Amna Kirmani, Nailya Ordabayeva, Ying Zhang and Alison Jing Xu. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.