Collaborating to create: The Internet as a platform for customer engagement in product innovation

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This paper, published in 1950, received 931 indexed citations. Written by Mohanbir Sawhney, Gianmario Verona and Emanuela Prandelli covering the research area of Strategy and Management and Marketing. It is primarily cited by scholars working on Sociology and Political Science (509 citations), Marketing (476 citations) and Strategy and Management (236 citations). Published in Journal of Interactive Marketing.

Countries where authors are citing Collaborating to create: The Internet as a platform for customer engagement in product innovation

Since Specialization
Citations

This map shows the geographic impact of Collaborating to create: The Internet as a platform for customer engagement in product innovation. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Collaborating to create: The Internet as a platform for customer engagement in product innovation with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Collaborating to create: The Internet as a platform for customer engagement in product innovation more than expected).

Fields of papers citing Collaborating to create: The Internet as a platform for customer engagement in product innovation

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of Collaborating to create: The Internet as a platform for customer engagement in product innovation. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Collaborating to create: The Internet as a platform for customer engagement in product innovation.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

This paper is also available at doi.org/10.1002/dir.20046.

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