Chris Easingwood

1.4k total citations
27 papers, 1.0k citations indexed

About

Chris Easingwood is a scholar working on Strategy and Management, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Chris Easingwood has authored 27 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Strategy and Management, 7 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Chris Easingwood's work include Customer Service Quality and Loyalty (6 papers), Innovation Diffusion and Forecasting (3 papers) and Wine Industry and Tourism (3 papers). Chris Easingwood is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Innovation Diffusion and Forecasting (3 papers) and Wine Industry and Tourism (3 papers). Chris Easingwood collaborates with scholars based in United Kingdom, Portugal and Australia. Chris Easingwood's co-authors include Filipe Coelho, Charles A. Beard, Chris Raddats, Arnaldo Coelho, Susan Harrington, Larry Lockshin, Anthony L. Spawton, Chris Storey and Eitan Muller and has published in prestigious journals such as Journal of the Operational Research Society, Journal of Product Innovation Management and Industrial Marketing Management.

In The Last Decade

Chris Easingwood

26 papers receiving 856 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Chris Easingwood United Kingdom 19 521 421 378 153 151 27 1.0k
Axel Johne United Kingdom 16 484 0.9× 579 1.4× 297 0.8× 102 0.7× 147 1.0× 23 1.2k
Paulina Papastathopoulou Greece 11 512 1.0× 432 1.0× 338 0.9× 67 0.4× 208 1.4× 19 984
Fred Wiersema United States 4 367 0.7× 594 1.4× 422 1.1× 92 0.6× 189 1.3× 4 1.2k
Robert E. Krapfel United States 15 406 0.8× 641 1.5× 626 1.7× 127 0.8× 148 1.0× 24 1.3k
Yolanda Polo Spain 17 443 0.9× 336 0.8× 296 0.8× 99 0.6× 266 1.8× 29 968
Gérard Cliquet France 22 648 1.2× 624 1.5× 343 0.9× 177 1.2× 272 1.8× 74 1.5k
John Ozment United States 19 319 0.6× 453 1.1× 473 1.3× 68 0.4× 154 1.0× 38 1.3k
Richard A. Lancioni United States 17 269 0.5× 605 1.4× 250 0.7× 161 1.1× 151 1.0× 42 1.3k
Rabikar Chatterjee United States 17 576 1.1× 292 0.7× 154 0.4× 242 1.6× 185 1.2× 33 962
Heribert Meffert Germany 12 404 0.8× 267 0.6× 362 1.0× 37 0.2× 255 1.7× 118 942

Countries citing papers authored by Chris Easingwood

Since Specialization
Citations

This map shows the geographic impact of Chris Easingwood's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chris Easingwood with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chris Easingwood more than expected).

Fields of papers citing papers by Chris Easingwood

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Chris Easingwood. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chris Easingwood. The network helps show where Chris Easingwood may publish in the future.

Co-authorship network of co-authors of Chris Easingwood

This figure shows the co-authorship network connecting the top 25 collaborators of Chris Easingwood. A scholar is included among the top collaborators of Chris Easingwood based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Chris Easingwood. Chris Easingwood is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Raddats, Chris & Chris Easingwood. (2010). Services growth options for B2B product-centric businesses. Industrial Marketing Management. 39(8). 1334–1345. 144 indexed citations
2.
Coelho, Filipe & Chris Easingwood. (2008). An exploratory study into the drivers of channel change. European Journal of Marketing. 42(9/10). 1005–1022. 18 indexed citations
3.
Easingwood, Chris. (2007). Positioning of wine regions: Old or New World branding models?. 2 indexed citations
4.
Easingwood, Chris, et al.. (2006). Bringing High Technology to Market: Successful Strategies Employed in the Worldwide Software Industry. Journal of Product Innovation Management. 23(6). 498–511. 37 indexed citations
5.
Coelho, Filipe & Chris Easingwood. (2005). Determinants of multiple channel choice in financial services: an environmental uncertainty model. Journal of Services Marketing. 19(4). 199–211. 21 indexed citations
6.
Coelho, Filipe & Chris Easingwood. (2004). Multiple channel systems in services: pros, cons and issues. Service Industries Journal. 24(5). 1–29. 39 indexed citations
7.
Coelho, Filipe & Chris Easingwood. (2003). Multiple channel structures in financial services: A framework. Journal of Financial Services Marketing. 8(1). 22–34. 46 indexed citations
8.
Easingwood, Chris & Filipe Coelho. (2003). Single versus multiple channel strategies: typologies and drivers. Service Industries Journal. 23(2). 31–46. 19 indexed citations
9.
Easingwood, Chris & Susan Harrington. (2002). Launching and re-launching high technology products. Technovation. 22(11). 657–666. 32 indexed citations
10.
Easingwood, Chris, et al.. (2000). Marketing high technology: preparation, targeting, positioning, execution. Business Horizons. 43(3). 27–34. 39 indexed citations
11.
Easingwood, Chris. (1993). Impact of the NPD Project on the Success of Financial Services. 1 indexed citations
12.
Easingwood, Chris, et al.. (1993). Why European Financial Institutions Do Not Test‐market NewConsumer Products. International Journal of Bank Marketing. 11(3). 23–27. 31 indexed citations
13.
Beard, Charles A. & Chris Easingwood. (1992). Sources of Competitive Advantage in the Marketing ofTechnology‐intensive Products and Processes. European Journal of Marketing. 26(12). 5–18. 21 indexed citations
14.
Easingwood, Chris, et al.. (1990). Evaluation of New Financial Services. International Journal of Bank Marketing. 8(6). 3–8. 40 indexed citations
15.
Easingwood, Chris. (1989). Positioning of financial services for competitive advantage. Journal of Product Innovation Management. 6(3). 207–219. 25 indexed citations
16.
Easingwood, Chris & Charles A. Beard. (1989). High technology launch strategies in the U.K.. Industrial Marketing Management. 18(2). 125–138. 31 indexed citations
17.
Easingwood, Chris, et al.. (1987). A Nonsymmetric Responding Logistic Model for Forecasting Technological Substitution : Technological Forecasting and Social Change. 2(4). 605. 2 indexed citations
18.
Easingwood, Chris. (1986). New product development for service companies. Journal of Product Innovation Management. 3(4). 264–275. 193 indexed citations
19.
Easingwood, Chris. (1973). Prediction Techniques for Marketing Planners. Journal of the Operational Research Society. 24(1). 142–142. 3 indexed citations
20.
Easingwood, Chris. (1973). A Heuristic Approach to Selecting Sales Regions and Territories. Journal of the Operational Research Society. 24(4). 527–534. 21 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026