Francisco Guzmán

4.4k total citations
113 papers, 2.6k citations indexed

About

Francisco Guzmán is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Francisco Guzmán has authored 113 papers receiving a total of 2.6k indexed citations (citations by other indexed papers that have themselves been cited), including 58 papers in Marketing, 45 papers in Sociology and Political Science and 18 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Francisco Guzmán's work include Consumer Behavior in Brand Consumption and Identification (50 papers), Digital Marketing and Social Media (39 papers) and Customer Service Quality and Loyalty (15 papers). Francisco Guzmán is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (50 papers), Digital Marketing and Social Media (39 papers) and Customer Service Quality and Loyalty (15 papers). Francisco Guzmán collaborates with scholars based in United States, Mexico and United Kingdom. Francisco Guzmán's co-authors include Audhesh K. Paswan, Cleopatra Veloutsou, Eric Kennedy, Kirsten Cowan, Fayez Ahmad, Denise Linda Parris, Vicenta Sierra, Donna F. Davis, Marc Fetscherin and Jeffrey E. Lewin and has published in prestigious journals such as Journal of Business Research, Atmospheric Environment and The Journal of Physical Chemistry A.

In The Last Decade

Francisco Guzmán

103 papers receiving 2.4k citations

Peers

Francisco Guzmán
Nan Hua United States
Rafael Currás Pérez Spain
David S. Waller Australia
Oriol Iglesias Spain
Katharina Petra Zeugner‐Roth France
Philip J. Rosenberger Australia
Tzung‐Cheng Huan Taiwan
Basak Denizci Guillet Hong Kong
Michael S. Minor United States
Boris Bartikowski France
Nan Hua United States
Francisco Guzmán
Citations per year, relative to Francisco Guzmán Francisco Guzmán (= 1×) peers Nan Hua

Countries citing papers authored by Francisco Guzmán

Since Specialization
Citations

This map shows the geographic impact of Francisco Guzmán's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Francisco Guzmán with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Francisco Guzmán more than expected).

Fields of papers citing papers by Francisco Guzmán

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Francisco Guzmán. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Francisco Guzmán. The network helps show where Francisco Guzmán may publish in the future.

Co-authorship network of co-authors of Francisco Guzmán

This figure shows the co-authorship network connecting the top 25 collaborators of Francisco Guzmán. A scholar is included among the top collaborators of Francisco Guzmán based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Francisco Guzmán. Francisco Guzmán is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
án, Francisco Guzm, et al.. (2025). Selective brand activism: when brands lend sociopolitical issues inconsistent support. Journal of Product & Brand Management. 34(7). 1074–1090. 1 indexed citations
2.
án, Francisco Guzm, et al.. (2024). The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy. Psychology and Marketing. 41(9). 2136–2151. 1 indexed citations
3.
Fernandes, Teresa, et al.. (2024). Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes. Journal of Product & Brand Management. 33(6). 761–782. 19 indexed citations
4.
5.
Sun, Shuo, Frédéric Blain, Vishrav Chaudhary, et al.. (2020). BERGAMOT-LATTE Submissions for the WMT20 Quality Estimation Shared Task. Wolverhampton Intellectual Repository and E-Theses (University of Wolverhampton). 1010–1017. 9 indexed citations
6.
Specia, Lucia, Juan Pino, Vishrav Chaudhary, et al.. (2020). Findings of the WMT 2020 Shared Task on Machine Translation Robustness. Empirical Methods in Natural Language Processing. 76–91. 8 indexed citations
7.
Kennedy, Eric & Francisco Guzm án. (2020). No matter what you do, I still love you: an examination of consumer reaction to brand transgressions. Journal of Product & Brand Management. 30(4). 594–608. 41 indexed citations
8.
Sun, Shuo, Frédéric Blain, Vishrav Chaudhary, et al.. (2020). An Exploratory Study on Multilingual Quality Estimation. 366–377. 4 indexed citations
9.
Ahmad, Fayez & Francisco Guzm án. (2020). Brand equity, online reviews, and message trust: the moderating role of persuasion knowledge. Journal of Product & Brand Management. 30(4). 549–564. 28 indexed citations
10.
án, Francisco Guzm & Joseph W. Bozzelli. (2019). Thermodynamics of OHgX, XHgOH, XHgOCl, XHgOBr, and HOHgY Gaseous Oxidized Mercury Molecules from Isodesmic, Isogyric, and Atomization Work Reactions (X = Halogen, Y = OH, OCl, OBr). The Journal of Physical Chemistry A. 123(20). 4452–4464. 8 indexed citations
11.
Wenzek, Guillaume, Marie-Anne Lachaux, Alexis Conneau, et al.. (2019). CCNet: Extracting High Quality Monolingual Datasets from Web Crawl Data. Language Resources and Evaluation. 4003–4012. 41 indexed citations
12.
án, Francisco Guzm. (2015). Teaching Market Segmentation: The Eight Step Process. 1(2). 2 indexed citations
13.
án, Francisco Guzm, Audhesh K. Paswan, & Eric Van Steenburg. (2014). Self-Referencing and Political Candidate Brands: A Congruency Perspective. Journal of Political Marketing. 14(1-2). 175–199. 30 indexed citations
14.
án, Francisco Guzm, et al.. (2011). Una aproximación a la Tanatología. 1(3). 7. 2 indexed citations
15.
án, Francisco Guzm, et al.. (2010). Por qué la Ley de Dependencia no constituye un instrumento para la promoción de la autonomía personal. Americanae (AECID Library). 43–56. 2 indexed citations
16.
án, Francisco Guzm, et al.. (2002). Capacitación para la prevención del maltrato infantil: una experiencia. Psicología y Salud. 12(2). 295–304. 1 indexed citations
17.
án, Francisco Guzm, et al.. (2001). Percepción de la violencia: el caso de los niños y jóvenes. Psicología y Salud. 11(1). 155–163. 2 indexed citations
18.
án, Francisco Guzm, et al.. (1999). Hiperactividad: estrategias de intervención en ambientes educativos. 4(1). 127–141.
19.
án, Francisco Guzm, et al.. (1996). Metodos cuantitativos y cualitativos: ¿alternativa metodológica?. Psicología y Salud. 147–153. 1 indexed citations
20.
án, Francisco Guzm, et al.. (1995). Conocimientos sobre sexualidad en los profesores de educación especial: un estudio exploratorio. Psicología y Salud. 75–87. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Nan Hua Breakdown of academic impact, for papers by Rafael Currás Pérez Breakdown of academic impact, for papers by David S. Waller Breakdown of academic impact, for papers by Oriol Iglesias Breakdown of academic impact, for papers by Katharina Petra Zeugner‐Roth Breakdown of academic impact, for papers by Philip J. Rosenberger Breakdown of academic impact, for papers by Tzung‐Cheng Huan Breakdown of academic impact, for papers by Basak Denizci Guillet Breakdown of academic impact, for papers by Michael S. Minor Breakdown of academic impact, for papers by Boris Bartikowski
Rankless by CCL
2026