Laurence Dessart

3.1k total citations · 3 hit papers
23 papers, 2.1k citations indexed

About

Laurence Dessart is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Laurence Dessart has authored 23 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Sociology and Political Science, 16 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Laurence Dessart's work include Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Customer Service Quality and Loyalty (5 papers). Laurence Dessart is often cited by papers focused on Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Customer Service Quality and Loyalty (5 papers). Laurence Dessart collaborates with scholars based in Belgium, France and United Kingdom. Laurence Dessart's co-authors include Cleopatra Veloutsou, Anna Morgan‐Thomas, Valentina Pitardi, Joaquín Aldás Manzano, Bernard Cova, Willem Standaert, Michaël Schyns, Angélique Remacle, Anne‐Lise Leclercq and Grégory Bressolles and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and European Journal of Marketing.

In The Last Decade

Laurence Dessart

21 papers receiving 2.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Consumer engagement in online brand communities: a social media perspective

2015 818 citations Laurence Dessart, Cleopatra Veloutsou et al. Journal of Product & Brand Management profile →
Capturing consumer engagement: duality, dimensionality and measurement

2016 407 citations Laurence Dessart, Cleopatra Veloutsou et al. Journal of Marketing Management profile →
Social media engagement: a model of antecedents and relational outcomes

2017 250 citations Laurence Dessart Journal of Marketing Management profile →

Peers

Laurence Dessart

SPS

MARKE

ISM

OBHRM

COMMU

Fred Bronner Netherlands

Nathalie Dens Belgium

Chang-Hoan Cho United States

Juha Munnukka Finland

Rebecca Dolan Australia

Angella J. Kim United States

Mark S. Glynn New Zealand

Heejin Lim United States

María Sicilia Piñero Spain

Brad D. Carlson United States

Fred Bronner Netherlands

Laurence Dessart

1.8k ×1.0

SPS

978 ×0.8

MARKE

479 ×0.8

ISM

341 ×0.6

OBHRM

237 ×1.2

COMMU

Citations per year, relative to Laurence Dessart Laurence Dessart (= 1×) peers Fred Bronner

Countries citing papers authored by Laurence Dessart

Since Specialization

Citations

This map shows the geographic impact of Laurence Dessart's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Laurence Dessart with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Laurence Dessart more than expected).

Fields of papers citing papers by Laurence Dessart

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Laurence Dessart. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Laurence Dessart. The network helps show where Laurence Dessart may publish in the future.

Co-authorship network of co-authors of Laurence Dessart

This figure shows the co-authorship network connecting the top 25 collaborators of Laurence Dessart. A scholar is included among the top collaborators of Laurence Dessart based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Laurence Dessart. Laurence Dessart is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Dessart, Laurence, et al.. (2025). When immersive technologies drive service brand outcomes: the role of episodic future thinking. Journal of Service Theory and Practice. 35(5). 723–748.

Kostyk, Alena, Kirsten Cowan, Laurence Dessart, & Michaël Schyns. (2024). Memories of tourism brands in virtual reality. Annals of Tourism Research. 109. 103824–103824. 5 indexed citations

Dessart, Laurence, et al.. (2024). Consumer engagement with preventive health technologies: A double‐edged sword for consumer wellbeing. Journal of Consumer Affairs. 58(4). 872–904. 2 indexed citations

Dessart, Laurence, et al.. (2024). How violence among consumers alters the expected benefits of participation in a consumer collective. Journal of Consumer Affairs. 58(3). 840–865. 1 indexed citations

Dessart, Laurence, et al.. (2024). A Framework to Improve the Digital Customer Experience in Complex Services. Services Marketing Quarterly. 45(1). 25–54. 4 indexed citations

Leclercq, Anne‐Lise, et al.. (2023). Perception of avatars nonverbal behaviors in virtual reality. Psychology and Marketing. 40(11). 2464–2481. 27 indexed citations

Dessart, Laurence & Willem Standaert. (2023). Strategic storytelling in the age of sustainability. Business Horizons. 66(3). 371–385. 21 indexed citations

Delcourt, Cécile, et al.. (2023). Donor Perceptions of Nonprofit Organizations’ Transparency: Conceptualization and Operationalization. Nonprofit and Voluntary Sector Quarterly. 53(5). 1230–1260. 4 indexed citations

Dessart, Laurence & Cleopatra Veloutsou. (2021). Augmenting brand community identification for inactive users: a uses and gratification perspective. Journal of Research in Interactive Marketing. 15(3). 361–385. 42 indexed citations

10.

Morgan‐Thomas, Anna, Laurence Dessart, & Cleopatra Veloutsou. (2020). Digital ecosystem and consumer engagement: A socio-technical perspective. Journal of Business Research. 121. 713–723. 126 indexed citations

11.

Dessart, Laurence, Cleopatra Veloutsou, & Anna Morgan‐Thomas. (2020). Brand negativity: a relational perspective on anti-brand community participation. European Journal of Marketing. 54(7). 1761–1785. 85 indexed citations

12.

Dessart, Laurence, et al.. (2019). Health and fitness online communities and product behaviour. Journal of Product & Brand Management. 28(2). 188–199. 27 indexed citations

13.

Dessart, Laurence, Joaquín Aldás Manzano, & Cleopatra Veloutsou. (2019). Unveiling heterogeneous engagement-based loyalty in brand communities. European Journal of Marketing. 53(9). 1854–1881. 71 indexed citations

14.

Dessart, Laurence. (2018). Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads. International Journal of Research in Marketing. 35(2). 289–304. 96 indexed citations

15.

Veloutsou, Cleopatra, Laurence Dessart, & Joaquín Aldás Manzano. (2018). Heterogeneous Brand Engagement in Brand Communities. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 2 indexed citations

16.

Pitardi, Valentina & Laurence Dessart. (2018). Narrative advertising: how language concreteness affects willingness to advise. 1 indexed citations

17.

Dessart, Laurence. (2017). Social media engagement: a model of antecedents and relational outcomes. Journal of Marketing Management. 1–25. 250 indexed citations breakdown →

18.

Dessart, Laurence, Cleopatra Veloutsou, & Anna Morgan‐Thomas. (2016). Capturing consumer engagement: duality, dimensionality and measurement. Journal of Marketing Management. 32(5-6). 399–426. 407 indexed citations breakdown →

19.

Dessart, Laurence, Cleopatra Veloutsou, & Anna Morgan‐Thomas. (2015). Consumer engagement in online brand communities: a social media perspective. Journal of Product & Brand Management. 24(1). 28–42. 818 indexed citations breakdown →

20.

Dessart, Laurence, et al.. (2011). The impact of brand pages on brand page commitment and brand commitment in the context of social networking sites. Open Repository and Bibliography (University of Liège). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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