Boonghee Yoo

7.4k total citations · 3 hit papers
37 papers, 4.9k citations indexed

About

Boonghee Yoo is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Boonghee Yoo has authored 37 papers receiving a total of 4.9k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 12 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Boonghee Yoo's work include Consumer Behavior in Brand Consumption and Identification (21 papers), Customer Service Quality and Loyalty (12 papers) and Cultural Differences and Values (7 papers). Boonghee Yoo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Customer Service Quality and Loyalty (12 papers) and Cultural Differences and Values (7 papers). Boonghee Yoo collaborates with scholars based in United States, South Korea and China. Boonghee Yoo's co-authors include Naveen Donthu, Tomasz Lenartowicz, Seung‐Hee Lee, Shawn T. Thelen, Jie Yang, Jieqiong Ma, Bruce K. Pilling, Rujirutana Mandhachitara, Vincent P. Magnini and Kunal Swani and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Boonghee Yoo

36 papers receiving 4.4k citations

Hit Papers

Developing and validating a multidimensional consumer-bas... 1998 2026 2007 2016 2001 2011 1998 500 1000 1.5k 2.0k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Developing and validating a multidimensional consumer-based brand equity scale
    2001 2.1k citations Boonghee Yoo, Naveen Donthu Journal of Business Research profile →
  2. Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE
    2011 642 citations Boonghee Yoo, Naveen Donthu et al. Journal of International Consumer Marketing profile →
  3. Cultural Influences on Service Quality Expectations
    1998 570 citations Naveen Donthu, Boonghee Yoo profile →

Peers

Boonghee Yoo
John Deighton United States
Margaret C. Campbell United States
Amna Kirmani United States
Valerie S. Folkes United States
C. Whan Park United States
Lawrence Feick United States
Clay M. Voorhees United States
Gianfranco Walsh Germany
Mita Sujan United States
Cheng Lu Wang United States
John Deighton United States
Boonghee Yoo
Citations per year, relative to Boonghee Yoo Boonghee Yoo (= 1×) peers John Deighton

Countries citing papers authored by Boonghee Yoo

Since Specialization
Citations

This map shows the geographic impact of Boonghee Yoo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Boonghee Yoo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Boonghee Yoo more than expected).

Fields of papers citing papers by Boonghee Yoo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Boonghee Yoo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Boonghee Yoo. The network helps show where Boonghee Yoo may publish in the future.

Co-authorship network of co-authors of Boonghee Yoo

This figure shows the co-authorship network connecting the top 25 collaborators of Boonghee Yoo. A scholar is included among the top collaborators of Boonghee Yoo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Boonghee Yoo. Boonghee Yoo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Thelen, Shawn T. & Boonghee Yoo. (2023). The impact of country image and patient cosmopolitanism on medical tourism. Health Marketing Quarterly. 40(1). 98–118. 11 indexed citations
2.
Yoo, Boonghee, et al.. (2022). What draws voters to brandidates and why? – Political orientation, personal satisfaction, and societal values on presidential candidates’ brand personality. Journal of Product & Brand Management. 32(1). 59–78. 6 indexed citations
3.
Yoo, Boonghee, et al.. (2021). Patient consideration of local hospital, center of excellence, and medical tourism options for surgery. Health Marketing Quarterly. 40(2). 119–140. 5 indexed citations
4.
Ma, Jieqiong, et al.. (2021). The effect of religious commitment and global identity on purchase intention of luxury fashion products: A cross-cultural study. Journal of Business Research. 137. 244–254. 31 indexed citations
5.
Ma, Jieqiong, Jie Yang, & Boonghee Yoo. (2019). The moderating role of personal cultural values on consumer ethnocentrism in developing countries: The case of Brazil and Russia. Journal of Business Research. 108. 375–389. 60 indexed citations
6.
Mathur, Anil, Benny Barak, Yong Zhang, Keun S. Lee, & Boonghee Yoo. (2018). Global personal spirituality: Concept, measurement, and correlates across cultures. International Journal of Consumer Studies. 42(6). 865–877. 7 indexed citations
7.
Yoo, Boonghee, Naveen Donthu, & Tomasz Lenartowicz. (2011). Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE. Journal of International Consumer Marketing. 23(3-4). 193–210. 642 indexed citations breakdown →
8.
Yoo, Boonghee. (2011). Store Image on Purchase Intention: The Moderating Effect of Individual and Societal Uncertainty Aversion among American and Korean Consumers. 10(2). 8. 2 indexed citations
9.
Thelen, Shawn T., Boonghee Yoo, & Vincent P. Magnini. (2010). An examination of consumer sentiment toward offshored services. Journal of the Academy of Marketing Science. 39(2). 270–289. 56 indexed citations
10.
Yoo, Boonghee & Seung‐Hee Lee. (2009). Buy Genuine Luxury Fashion Products Or Counterfeits. ACR North American Advances. 141 indexed citations
11.
Yoo, Boonghee. (2009). Developing an Overall Ranking of 79 Marketing Journals: An Introduction of PRINQUAL to Marketing. Australasian Marketing Journal (AMJ). 17(3). 160–174. 6 indexed citations
12.
Yoo, Boonghee & Seung‐Hee Lee. (2004). The Buyers of Counterfeit Products in South Korea. 3(1). 6. 11 indexed citations
13.
Yoo, Boonghee & Rujirutana Mandhachitara. (2003). Estimating advertising effects on sales in a competitive setting. Journal of Advertising Research. 43(3). 310–321. 15 indexed citations
14.
Yoo, Boonghee & Naveen Donthu. (2002). Culture's Consequences (Book). Journal of Marketing Research. 388–389. 1 indexed citations
15.
Yoo, Boonghee & Naveen Donthu. (2002). Testing cross‐cultural invariance of the brand equity creation process. Journal of Product & Brand Management. 11(6). 380–398. 155 indexed citations
16.
Yoo, Boonghee. (2002). Cross‐group comparisons: A cautionary note. Psychology and Marketing. 19(4). 357–368. 110 indexed citations
17.
Yoo, Boonghee & Naveen Donthu. (2002). The Effects of Marketing Education and Individual Cultural Values on Marketing Ethics of Students. Journal of Marketing Education. 24(2). 92–103. 29 indexed citations
18.
Yoo, Boonghee, Naveen Donthu, & Bruce K. Pilling. (1998). Channel Efficiency. Journal of Marketing Channels. 6(3-4). 1–15. 43 indexed citations
19.
Donthu, Naveen & Boonghee Yoo. (1998). Retail productivity assessment using data envelopment analysis. Journal of Retailing. 74(1). 89–105. 242 indexed citations
20.
Pilling, Bruce K., et al.. (1995). Competition Among Franchises, Company-Owned Units and Independent Operators:. Journal of Marketing Channels. 4(1-2). 177–195. 34 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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