Boonghee Yoo

56 total papers · 7.4k total citations
37 papers, 4.9k citations indexed

About

Boonghee Yoo is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Boonghee Yoo has authored 37 papers receiving a total of 4.9k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 12 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Boonghee Yoo's work include Consumer Behavior in Brand Consumption and Identification (21 papers), Customer Service Quality and Loyalty (12 papers) and Cultural Differences and Values (7 papers). Boonghee Yoo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Customer Service Quality and Loyalty (12 papers) and Cultural Differences and Values (7 papers). Boonghee Yoo collaborates with scholars based in United States, South Korea and Japan. Boonghee Yoo's co-authors include Naveen Donthu, Tomasz Lenartowicz, Seung‐Hee Lee, Shawn T. Thelen, Jieqiong Ma, Jie Yang, Bruce K. Pilling, Rujirutana Mandhachitara, Vincent P. Magnini and Kunal Swani and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Boonghee Yoo

36 papers receiving 4.4k citations

Hit Papers

Developing and validating... 1998 2026 2007 2016 2001 2011 1998 500 1000 1.5k 2.0k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation benchmark for papers published in the same subfield and year, or reaches the top citation threshold in at least one of its specific research topics.

  1. Developing and validating a multidimensional consumer-based brand equity scale
    2001 2.1k citations Boonghee Yoo, Naveen Donthu Journal of Business Research profile →
  2. Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE
    2011 639 citations Boonghee Yoo, Naveen Donthu et al. Journal of International Consumer Marketing profile →
  3. Cultural Influences on Service Quality Expectations
    1998 569 citations Naveen Donthu, Boonghee Yoo Journal of Service Research profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Boonghee Yoo 3.2k 2.3k 1.8k 606 557 37 4.9k
Jesse E. Teel 2.6k 0.8× 1.7k 0.8× 1.8k 1.0× 357 0.6× 787 1.4× 34 4.4k
Lawrence Feick 3.2k 1.0× 2.7k 1.2× 1.8k 1.0× 386 0.6× 824 1.5× 49 5.1k
Mita Sujan 3.0k 0.9× 1.7k 0.8× 1.8k 1.0× 536 0.9× 521 0.9× 33 5.3k
Margaret C. Campbell 3.6k 1.1× 2.4k 1.1× 1.0k 0.6× 472 0.8× 424 0.8× 33 5.1k
Valerie S. Folkes 3.0k 0.9× 2.5k 1.1× 2.1k 1.2× 734 1.2× 760 1.4× 58 5.8k
Amna Kirmani 4.4k 1.4× 3.1k 1.4× 1.5k 0.8× 958 1.6× 648 1.2× 38 6.5k
Alice M. Tybout 3.8k 1.2× 2.5k 1.1× 1.3k 0.7× 589 1.0× 671 1.2× 63 6.2k
John O. Summers 2.1k 0.7× 1.7k 0.7× 2.0k 1.1× 988 1.6× 581 1.0× 56 4.6k
John Deighton 2.7k 0.8× 1.8k 0.8× 1.3k 0.7× 539 0.9× 566 1.0× 74 4.2k
Clay M. Voorhees 2.6k 0.8× 2.3k 1.0× 2.3k 1.2× 655 1.1× 915 1.6× 62 5.0k

Countries citing papers authored by Boonghee Yoo

Since Specialization
Citations

This map shows the geographic impact of Boonghee Yoo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Boonghee Yoo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Boonghee Yoo more than expected).

Fields of papers citing papers by Boonghee Yoo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Boonghee Yoo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Boonghee Yoo. The network helps show where Boonghee Yoo may publish in the future.

Co-authorship network of co-authors of Boonghee Yoo

This figure shows the co-authorship network connecting the top 25 collaborators of Boonghee Yoo. A scholar is included among the top collaborators of Boonghee Yoo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Boonghee Yoo. Boonghee Yoo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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