Natalia Rubio

2.1k total citations
63 papers, 1.5k citations indexed

About

Natalia Rubio is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Natalia Rubio has authored 63 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 39 papers in Marketing, 26 papers in Sociology and Political Science and 23 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Natalia Rubio's work include Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (24 papers) and Consumer Retail Behavior Studies (23 papers). Natalia Rubio is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (24 papers) and Consumer Retail Behavior Studies (23 papers). Natalia Rubio collaborates with scholars based in Spain, Argentina and United Kingdom. Natalia Rubio's co-authors include Jano Jiménez‐Barreto, Sara Campo, María Jesús Yagüe Guillén, Nieves Villaseñor, Javier Oubiña, Sebastián Molinillo, Mónica Gómez Suárez, José Luis Méndez, Shintaro Okazaki and Carla Ruíz Mafé and has published in prestigious journals such as SHILAP Revista de lepidopterología, Tourism Management and Frontiers in Psychology.

In The Last Decade

Natalia Rubio

59 papers receiving 1.4k citations

Peers

Natalia Rubio

MARKE

SPS

OBHRM

ISM

Linchi Kwok United States

Srikanth Beldona United States

Li Miao United States

Mehmet Erdem United States

Gary Mortimer Australia

Juha Munnukka Finland

Mbaye Fall Diallo France

Yuping Liu–Thompkins United States

Hyeon-Mo Jeon South Korea

Alex S.L. Tsang Hong Kong

Linchi Kwok United States

Natalia Rubio

849 ×0.8

MARKE

1.1k ×1.4

SPS

367 ×1.0

OBHRM

245 ×1.3

ISM

136 ×1.0

Citations per year, relative to Natalia Rubio Natalia Rubio (= 1×) peers Linchi Kwok

Countries citing papers authored by Natalia Rubio

Since Specialization

Citations

This map shows the geographic impact of Natalia Rubio's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Natalia Rubio with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Natalia Rubio more than expected).

Fields of papers citing papers by Natalia Rubio

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Natalia Rubio. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Natalia Rubio. The network helps show where Natalia Rubio may publish in the future.

Co-authorship network of co-authors of Natalia Rubio

This figure shows the co-authorship network connecting the top 25 collaborators of Natalia Rubio. A scholar is included among the top collaborators of Natalia Rubio based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Natalia Rubio. Natalia Rubio is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Chocarro, Raquel, et al.. (2025). Exploring unconscious user responses to affective computing in interactive prototypes: a consumer neuroscience study. Behaviour and Information Technology. 44(20). 5028–5047.

Mansilla, Elena, Natalia Rubio, & Sara Campo. (2025). "Unpacking smart destination dimensions: insights into tourist recommendation, revisit intentions, and destination preference’. Current Issues in Tourism. 29(7). 1261–1267.

Mafé, Carla Ruíz, et al.. (2024). We match! Building online brand engagement behaviours through emotional and rational processes. Journal of Retailing and Consumer Services. 82. 104146–104146. 7 indexed citations

Rubio, Natalia, et al.. (2023). An insight into population structure and genetic progress of Argentinean Holstein cattle. Journal of Animal Breeding and Genetics. 140(4). 376–389. 1 indexed citations

Rubio, Natalia, et al.. (2023). Emojis and Users’ Brand Engagement in Instagram. The Case of Eco-Friendly Restaurants. Biblos-e Archivo (Universidad Autónoma de Madrid). 14(27). 64–88. 3 indexed citations

Chocarro, Raquel, et al.. (2023). Impact of process and outcome quality on intention for continued use of voice assistants. Spanish Journal of Marketing - ESIC. 28(4). 402–419. 8 indexed citations

Mafé, Carla Ruíz, et al.. (2022). Females’ customer engagement with eco-friendly restaurants in Instagram: the role of past visits. International Journal of Contemporary Hospitality Management. 35(6). 2267–2288. 20 indexed citations

Rubio, Natalia, Nieves Villaseñor, & María Jesús Yagüe Guillén. (2020). Value Co-creation in Third-Party Managed Virtual Communities and Brand Equity. Frontiers in Psychology. 11. 927–927. 23 indexed citations

Rubio, Natalia, et al.. (2018). Modeling of behavioral responses for successful selection of easy-to-train rams for semen collection with an artificial vagina. Animal Reproduction Science. 193. 90–97. 2 indexed citations

10.

Campo, Sara, Natalia Rubio, & María Jesús Yagüe Guillén. (2010). Information Technology Use and Firm's Perceived Performance in Supply Chain Management. Journal of Business-to-Business Marketing. 17(4). 336–364. 19 indexed citations

11.

Suárez, Mónica Gómez & Natalia Rubio. (2010). Re-thinking the relationship between store brand attitude and store brand loyalty: a simultaneous approach. The International Review of Retail Distribution and Consumer Research. 20(5). 515–534. 20 indexed citations

12.

Campo, Sara, et al.. (2008). Beneficios y costes del uso de las TIC para las empresas minoristas de distribución de electrodomésticos. Distribución y consumo. 18(102). 94–101. 1 indexed citations

13.

Oubiña, Javier, Natalia Rubio, & María Jesús Yagüe Guillén. (2007). Effect of strategy, structure and performance variables on store brand market share. Journal of Marketing Management. 23(9-10). 1013–1035. 14 indexed citations

14.

Rubio, Natalia, et al.. (2006). Análisis didáctico de regresión y correlación para la enseñanza media. SHILAP Revista de lepidopterología. 9 indexed citations

15.

Suárez, Mónica Gómez & Natalia Rubio. (2006). Gestión minorista de las marcas de distribuidor: producto y merchandising. Información Comercial Española, ICE: Revista de economía. 157–174. 8 indexed citations

16.

Méndez, José Luis, Javier Oubiña, & Natalia Rubio. (2006). Explanatory factors regarding manufacturer brand price consistency. Journal of Product & Brand Management. 15(6). 402–411. 6 indexed citations

17.

Suárez, Mónica Gómez, et al.. (2003). Las marcas de distribución y la gestión del lineal: un análisis desde la perspectiva del fabricante. 7(2). 79–101. 3 indexed citations

18.

Rubio, Natalia, et al.. (2002). La relación precio-calidad en los mercados de gran consumo: análisis comparativo entre marcas de distribuidor y marcas de fabricante. Información Comercial Española, ICE: Revista de economía. 181–204. 5 indexed citations

19.

Rubio, Natalia, et al.. (2001). Marcas de distribuidor y marcas de fabricante: ¿Presentan calidades similares?. 41–54. 3 indexed citations

20.

Rubio, Natalia, et al.. (2001). Calidad y precio en las marcas de fabricante y marcas de distribuidor: evidencias empíricas. 5(1). 91–124. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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