Balaji Krishnan
- Marketing top 0.5%
- Sociology and Political Science top 1%
- Organizational Behavior and Human Resource Management top 0.5%
- Strategy and Management top 5%
- Information Systems and Management top 2%
- Co-authors
- Richard G. NetemeyerChris PulligMehmet I. YagciDwane H. DeanGuangping WangJoe M. RicksFerdinand F. WirthMichael D. Hartline
- Topics
- Consumer Behavior in Brand Consumption and Identification (10 papers)Customer Service Quality and Loyalty (7 papers)Digital Marketing and Social Media (6 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
- Journals
- Journal of Business ResearchJournal of RetailingJournal of the Association for Information Systems
- Partner nations
- United StatesGermanyMalaysia
In The Last Decade
Balaji Krishnan
23 papers receiving 1.9k citations
Hit Papers
Peers
Comparison fields: 5 of 85
- Marketing 1.5k
- Sociology and Political Science 963
- Organizational Behavior and Human Resource Management 939
- Strategy and Management 259
- Information Systems and Management 216
Countries citing papers authored by Balaji Krishnan
This map shows the geographic impact of Balaji Krishnan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Balaji Krishnan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Balaji Krishnan more than expected).
Fields of papers citing papers by Balaji Krishnan
This network shows the impact of papers produced by Balaji Krishnan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Balaji Krishnan. The network helps show where Balaji Krishnan may publish in the future.
Co-authorship network of co-authors of Balaji Krishnan
This figure shows the co-authorship network connecting the top 25 collaborators of Balaji Krishnan. A scholar is included among the top collaborators of Balaji Krishnan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Balaji Krishnan. Balaji Krishnan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 0 | |
| 3 | 0 | |
| 4 | 0 | |
| 5 | 0 | |
| 6 | 215 | |
| 7 | 52 | |
| 8 | 31 | |
| 9 | UNDERSTANDING THE ADOPTION OF WEB-ENABLED TRANSACTION PROCESSING BY SMALL BUSINESSES | 30 |
| 10 | 2 | |
| 11 | 56 | |
| 12 | The Relationship Between Online Brand Community Participation and Consciousness of Kind, Moral Responsibility, and Shared Rituals and Traditions | 6 |
| 13 | 19 | |
| 14 | 9 | |
| 15 | 181 | |
| 16 | Adoption of Web-based Services for Transaction Processing by Organizations: A Multilevel Contextual Analysis | 2 |
| 17 | Developing and validating measures of facets of customer-based brand equitybreakdown → | 932 |
| 18 | 162 | |
| 19 | 45 | |
| 20 | Marketing on the Internet: A Pedagogical Exercise | 2 |
About Balaji Krishnan
Balaji Krishnan is a scholar working on General Decision Sciences, Marketing and Organizational Behavior and Human Resource Management, having authored 29 papers that have together received 2.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (7 papers) and Digital Marketing and Social Media (6 papers). The work is most often cited by research in Marketing (1.5k citations), Organizational Behavior and Human Resource Management (939 citations) and Tourism, Leisure and Hospitality Management (81 citations). Balaji Krishnan has collaborated with scholars based in United States, Germany and Malaysia. Frequent co-authors include Richard G. Netemeyer, Chris Pullig, Mehmet I. Yagci, Dwane H. Dean, Guangping Wang, Joe M. Ricks, Ferdinand F. Wirth, Michael D. Hartline, Aditi Sarkar Sengupta and M.S. Balaji. Their work appears in journals such as Journal of Business Research, Journal of Retailing and Journal of the Association for Information Systems.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.