Brian P. Brown

2.0k total citations
28 papers, 1.2k citations indexed

About

Brian P. Brown is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Brian P. Brown has authored 28 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 15 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Brian P. Brown's work include Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (10 papers). Brian P. Brown is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (10 papers). Brian P. Brown collaborates with scholars based in United States, Austria and Australia. Brian P. Brown's co-authors include Kunal Swani, George R. Milne, Karen E. Dill, Naveen Donthu, A. George Assaf, Michael Collins, Mayoor Mohan, Wesley J. Johnston, D. Eric Boyd and Christina Sichtmann and has published in prestigious journals such as Journal of Business Research, Journal of Cerebral Blood Flow & Metabolism and Journal of the Academy of Marketing Science.

In The Last Decade

Brian P. Brown

26 papers receiving 1.1k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Brian P. Brown United States 15 850 483 257 243 161 28 1.2k
Candice R. Hollenbeck United States 13 631 0.7× 541 1.1× 175 0.7× 212 0.9× 105 0.7× 22 1.0k
Kunal Swani United States 18 1.1k 1.2× 619 1.3× 421 1.6× 226 0.9× 97 0.6× 35 1.4k
Christy Ashley United States 12 1.1k 1.3× 778 1.6× 353 1.4× 287 1.2× 66 0.4× 22 1.5k
Gwarlann de Kerviler France 8 788 0.9× 541 1.1× 324 1.3× 144 0.6× 113 0.7× 14 1.1k
Juran Kim South Korea 22 1.1k 1.2× 870 1.8× 371 1.4× 220 0.9× 107 0.7× 40 1.6k
Ainsworth Anthony Bailey United States 21 871 1.0× 826 1.7× 499 1.9× 265 1.1× 109 0.7× 32 1.6k
Jill Avery United States 10 690 0.8× 718 1.5× 141 0.5× 215 0.9× 123 0.8× 41 1.1k
Stella Yiyan Li Hong Kong 12 711 0.8× 431 0.9× 278 1.1× 184 0.8× 85 0.5× 16 1.1k
Alex S.L. Tsang Hong Kong 18 653 0.8× 652 1.3× 239 0.9× 394 1.6× 73 0.5× 32 1.3k
Wondwesen Tafesse United Arab Emirates 19 1.1k 1.3× 523 1.1× 275 1.1× 117 0.5× 76 0.5× 37 1.4k

Countries citing papers authored by Brian P. Brown

Since Specialization
Citations

This map shows the geographic impact of Brian P. Brown's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brian P. Brown with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brian P. Brown more than expected).

Fields of papers citing papers by Brian P. Brown

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Brian P. Brown. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brian P. Brown. The network helps show where Brian P. Brown may publish in the future.

Co-authorship network of co-authors of Brian P. Brown

This figure shows the co-authorship network connecting the top 25 collaborators of Brian P. Brown. A scholar is included among the top collaborators of Brian P. Brown based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Brian P. Brown. Brian P. Brown is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Ferguson, Jodie L., Brian P. Brown, Kunal Swani, & Naveen Donthu. (2025). Operationalizing ad creativity and its effects in B2B advertising. Industrial Marketing Management. 126. 168–184.
2.
Swani, Kunal, George R. Milne, & Brian P. Brown. (2023). The benefits of meeting buyer privacy expectations across information, time, and space dimensions. Industrial Marketing Management. 112. 14–26. 3 indexed citations
3.
Brown, Brian P.. (2022). Determinants of Brand Sensitivity in Organizational Buying Contexts. Digital Archive @ GSU.
4.
Brown, Brian P., Kunal Swani, & Susan M. Mudambi. (2020). Introduction to the special issue: B2B advertising. Industrial Marketing Management. 89. 578–580. 6 indexed citations
5.
Swani, Kunal, Brian P. Brown, & Susan M. Mudambi. (2019). The untapped potential of B2B advertising: A literature review and future agenda. Industrial Marketing Management. 89. 581–593. 45 indexed citations
6.
Casidy, Riza, Munyaradzi W. Nyadzayo, Mayoor Mohan, & Brian P. Brown. (2018). The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services. Industrial Marketing Management. 72. 26–36. 32 indexed citations
7.
Mohan, Mayoor, Brian P. Brown, Christina Sichtmann, & Klaus Schoefer. (2018). Perceived globalness and localness in B2B brands: A co-branding perspective. Industrial Marketing Management. 72. 59–70. 39 indexed citations
8.
Ferguson, Jodie L., Brian P. Brown, & Wesley J. Johnston. (2016). Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets. Journal of Business Research. 72. 80–92. 37 indexed citations
9.
Swani, Kunal, George R. Milne, Brian P. Brown, A. George Assaf, & Naveen Donthu. (2016). What messages to post? Evaluating the popularity of social media communications in business versus consumer markets. Industrial Marketing Management. 62. 77–87. 222 indexed citations
10.
Swani, Kunal, Brian P. Brown, & George R. Milne. (2014). Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications. Industrial Marketing Management. 43(5). 873–881. 217 indexed citations
11.
Swani, Kunal, et al.. (2013). Fortune 500 Companies' Use of Twitter Communications: A Comparison between Product and Service Tweets. Journal of Bioresource Management. 5(2). 47–56. 12 indexed citations
12.
Burgess, Melinda C. R., Karen E. Dill, S. Paul Stermer, Stephen R. Burgess, & Brian P. Brown. (2011). Playing With Prejudice: The Prevalence and Consequences of Racial Stereotypes in Video Games. Media Psychology. 14(3). 289–311. 87 indexed citations
13.
Brown, Brian P., Alex R. Zablah, Danny N. Bellenger, & Wesley J. Johnston. (2011). When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity. International Journal of Research in Marketing. 28(3). 194–204. 3 indexed citations
14.
Swani, Kunal & Brian P. Brown. (2011). The Effectiveness of Social Media Messages in Organizational Buying Contexts. Journal of Bioresource Management. 519. 10 indexed citations
15.
Brown, Brian P., Christina Sichtmann, & Michael Musante. (2011). A model of product‐to‐service brand extension success factors in B2B buying contexts. Journal of Business and Industrial Marketing. 26(3). 202–210. 39 indexed citations
16.
Brown, Brian P., Alex R. Zablah, Danny N. Bellenger, & Naveen Donthu. (2011). What factors influence buying center brand sensitivity?. Industrial Marketing Management. 41(3). 508–520. 2 indexed citations
17.
Dill, Karen E., Brian P. Brown, & Michael Collins. (2008). Effects of exposure to sex-stereotyped video game characters on tolerance of sexual harassment. Journal of Experimental Social Psychology. 44(5). 1402–1408. 122 indexed citations
18.
Brown, Brian P., Alex R. Zablah, & Danny N. Bellenger. (2007). The role of mentoring in promoting organizational commitment among black managers: An evaluation of the indirect effects of racial similarity and shared racial perspectives. Journal of Business Research. 61(7). 732–738. 3 indexed citations
19.
Brown, Brian P., Danny N. Bellenger, & Wesley J. Johnston. (2007). The Implications of Business-to-Business and Consumer Market Differences for B2B Branding Strategy. 1(3). 209–230. 34 indexed citations
20.
Beason‐Held, Lori L., et al.. (2005). Cerebral Accumulation of TC-99M Ethyl Cysteinate Dimer (ECD) in Severe, Transient Hypothyroidism. Journal of Cerebral Blood Flow & Metabolism. 26(3). 321–329. 21 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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