D. Eric Boyd

1.3k total citations
26 papers, 931 citations indexed

About

D. Eric Boyd is a scholar working on Strategy and Management, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, D. Eric Boyd has authored 26 papers receiving a total of 931 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Strategy and Management, 11 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in D. Eric Boyd's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Innovation and Knowledge Management (7 papers) and Digital Marketing and Social Media (6 papers). D. Eric Boyd is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Innovation and Knowledge Management (7 papers) and Digital Marketing and Social Media (6 papers). D. Eric Boyd collaborates with scholars based in United States, United Kingdom and France. D. Eric Boyd's co-authors include Robert E. Spekman, Bernadett Köles, Marcus Cunha, Rajesh Chandy, Patricia H. Werhane, John W. Kamauff, P.K. Kannan, Kenneth D. Bahn, Rebecca J. Slotegraaf and Brian P. Brown and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

D. Eric Boyd

26 papers receiving 851 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
D. Eric Boyd United States 16 415 399 246 204 129 26 931
Alexander Rosado-Serrano Puerto Rico 6 375 0.9× 367 0.9× 320 1.3× 186 0.9× 122 0.9× 10 1.0k
Ibrahim Abosag United Kingdom 16 316 0.8× 407 1.0× 505 2.1× 316 1.5× 103 0.8× 37 1.1k
Arpita Agnihotri United Kingdom 16 321 0.8× 243 0.6× 292 1.2× 162 0.8× 188 1.5× 93 960
Ritu Lohtia United States 16 383 0.9× 297 0.7× 355 1.4× 265 1.3× 64 0.5× 27 980
Debanjan Mitra United States 11 383 0.9× 574 1.4× 339 1.4× 369 1.8× 128 1.0× 17 1.2k
Neeraj Bharadwaj United States 18 268 0.6× 374 0.9× 238 1.0× 276 1.4× 73 0.6× 24 865
Tony C. Garrett South Korea 17 496 1.2× 451 1.1× 232 0.9× 331 1.6× 63 0.5× 29 1.2k
Babu John Mariadoss United States 18 563 1.4× 500 1.3× 294 1.2× 377 1.8× 73 0.6× 34 1.2k
Chiquan Guo United States 17 280 0.7× 453 1.1× 332 1.3× 282 1.4× 56 0.4× 32 974
Yikuan Lee United States 8 566 1.4× 331 0.8× 288 1.2× 195 1.0× 110 0.9× 9 1.1k

Countries citing papers authored by D. Eric Boyd

Since Specialization
Citations

This map shows the geographic impact of D. Eric Boyd's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by D. Eric Boyd with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites D. Eric Boyd more than expected).

Fields of papers citing papers by D. Eric Boyd

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by D. Eric Boyd. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by D. Eric Boyd. The network helps show where D. Eric Boyd may publish in the future.

Co-authorship network of co-authors of D. Eric Boyd

This figure shows the co-authorship network connecting the top 25 collaborators of D. Eric Boyd. A scholar is included among the top collaborators of D. Eric Boyd based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with D. Eric Boyd. D. Eric Boyd is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Boyd, D. Eric, F. Javier Sesé, & Sebastian Tillmanns. (2022). The design of B2B customer references: A signaling theory perspective. Journal of the Academy of Marketing Science. 51(3). 658–674. 7 indexed citations
2.
Lacka, Ewelina, D. Eric Boyd, Gbenga Ibikunle, & P.K. Kannan. (2021). Measuring the Real-Time Stock Market Impact of Firm-Generated Content. Journal of Marketing. 86(5). 58–78. 15 indexed citations
3.
Boyd, D. Eric, et al.. (2021). Transitioning from athlete to entrepreneur: An entrepreneurial identity perspective. Journal of Business Research. 136. 479–487. 19 indexed citations
4.
Boyd, D. Eric, P.K. Kannan, & Rebecca J. Slotegraaf. (2019). Branded Apps and Their Impact on Firm Value: A Design Perspective. Journal of Marketing Research. 56(1). 76–88. 78 indexed citations
5.
Boyd, D. Eric & Bernadett Köles. (2019). An Introduction to the Special Issue “Virtual Reality in Marketing”: Definition, Theory and Practice. Journal of Business Research. 100. 441–444. 26 indexed citations
6.
Boyd, D. Eric & Bernadett Köles. (2018). Virtual reality and its impact on B2B marketing: A value-in-use perspective. Journal of Business Research. 100. 590–598. 81 indexed citations
7.
Boyd, D. Eric & P.K. Kannan. (2018). (When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets?. Journal of Marketing. 82(3). 108–123. 17 indexed citations
8.
Whitler, Kimberly A., D. Eric Boyd, & Neil A. Morgan. (2017). The criticality of CMO-CIO alignment. Business Horizons. 60(3). 313–324. 20 indexed citations
9.
Boyd, D. Eric, et al.. (2016). CMO equity incentive and shareholder value: Moderating role of CMO managerial discretion. International Journal of Research in Marketing. 33(4). 725–738. 25 indexed citations
10.
Boyd, D. Eric, Irvine Clarke, & Robert E. Spekman. (2014). The emergence and impact of consumer brand empowerment in online social networks: A proposed ontology. Journal of Brand Management. 21(6). 516–531. 24 indexed citations
11.
Boyd, D. Eric & Robert E. Spekman. (2010). The Licensing of Market Development Rights within Technology Alliances: A Shareholder Value Perspective*. Journal of Product Innovation Management. 27(4). 593–605. 11 indexed citations
12.
Boyd, D. Eric, Rajesh Chandy, & Marcus Cunha. (2010). When do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation. Journal of Marketing Research. 47(6). 1162–1176. 150 indexed citations
13.
Boyd, D. Eric, Rajesh Chandy, & Marcus Cunha. (2010). THE CMO OF CONSEQUENCE. Business Strategy Review. 21(3). 42–45. 2 indexed citations
14.
Boyd, D. Eric & Kenneth D. Bahn. (2009). When Do Large Product Assortments Benefit Consumers? An Information-Processing Perspective. Journal of Retailing. 85(3). 288–297. 55 indexed citations
15.
Boyd, D. Eric & Kevin L. Webb. (2008). Interorganizational Ethical Conflict within Alliances: A Conceptual Framework and Research Propositions. Journal of Business-to-Business Marketing. 15(1). 1–24. 8 indexed citations
16.
Boyd, D. Eric & Robert E. Spekman. (2008). The market value impact of indirect ties within technology alliances. Journal of the Academy of Marketing Science. 36(4). 488–500. 27 indexed citations
17.
Boyd, D. Eric, Robert E. Spekman, John W. Kamauff, & Patricia H. Werhane. (2007). Corporate Social Responsibility in Global Supply Chains: A Procedural Justice Perspective. Long Range Planning. 40(3). 341–356. 182 indexed citations
18.
Spekman, Robert E., Patricia H. Werhane, & D. Eric Boyd. (2005). Corporate Social Responsibility and Global Supply Chain Management: A Normative Perspective. SSRN Electronic Journal. 13 indexed citations
19.
Boyd, D. Eric & Subodh Bhat. (1998). The Role of Dual Entitlement and Equity Theories in Consumers' Formation of Fair Price Judgments: An Investigation Within a Business-to-Business Service Setting. Journal of Professional Services Marketing. 17(1). 1–14. 8 indexed citations
20.
Boyd, D. Eric. (1996). Defensive marketing’s use of post‐purchase telecommunications to create competitive advantages: a strategic analysis. Journal of Consumer Marketing. 13(1). 26–34. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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