Juha Munnukka

2.6k total citations · 3 hit papers
36 papers, 1.7k citations indexed

About

Juha Munnukka is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Juha Munnukka has authored 36 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Marketing, 20 papers in Sociology and Political Science and 14 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Juha Munnukka's work include Digital Marketing and Social Media (18 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Juha Munnukka is often cited by papers focused on Digital Marketing and Social Media (18 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Juha Munnukka collaborates with scholars based in Finland, United States and Sweden. Juha Munnukka's co-authors include Devdeep Maity, Hanna Reinikainen, Vilma Luoma‐aho, Heikki Karjaluoto, Outi Uusitalo, Minna Mattila, Mari Suoranta, Tiina Koskelainen, Terhi‐Anna Wilska and Heini Taiminen and has published in prestigious journals such as Computers in Human Behavior, Industrial Marketing Management and Journal of Retailing and Consumer Services.

In The Last Decade

Juha Munnukka

33 papers receiving 1.6k citations

Hit Papers

‘You really are a great big sister’ – parasocial relation... 2018 2026 2020 2023 2020 2018 2022 100 200 300

Peers

Juha Munnukka
Comparison fields: 5 of 88
  • Sociology and Political Science 1.2k
  • Marketing 886
  • Information Systems and Management 360
  • Organizational Behavior and Human Resource Management 318
  • Literature and Literary Theory 240
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Citations per field, relative to Juha Munnukka
Juha Munnukka · 1×
Citations per year, relative to Juha Munnukka
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Countries citing papers authored by Juha Munnukka

Since Specialization
Citations

This map shows the geographic impact of Juha Munnukka's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Juha Munnukka with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Juha Munnukka more than expected).

Fields of papers citing papers by Juha Munnukka

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Juha Munnukka. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Juha Munnukka. The network helps show where Juha Munnukka may publish in the future.

Co-authorship network of co-authors of Juha Munnukka

This figure shows the co-authorship network connecting the top 25 collaborators of Juha Munnukka. A scholar is included among the top collaborators of Juha Munnukka based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Juha Munnukka. Juha Munnukka is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 0
2 31
3 30
4
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing breakdown →
348
5 7
6 10
7 42
8
“Thanks for watching”. The effectiveness of YouTube vlogendorsements breakdown →
171
9
The Effects of Brand Engagement in Social Media on Share of Wallet
1
10 8
11
Advocacy participation and brand loyalty in virtual brand community
2
12
Are Facebook Brand Community Members Really Loyal to the Brand
2
13 12
14 17
15 8
16 2
17 44
18 35
19
Perception-based pricing strategies for mobile services in customer marketing context
4
20
Service Bundling as Pricing Strategy for Mobile Services: Scandinavian Perspective
1

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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