Bonnie B. Reece
- Marketing top 5%
- Sociology and Political Science top 10%
- Gender Studies top 10%
- Management, Monitoring, Policy and Law top 10%
- Social Psychology
- Co-authors
- Nora J. RifonEun Mi LeeElizabeth M. TuckerHae‐Kyong BangKaren M. LancendorferHairong LiKak YoonRussell N. Laczniak
- Topics
- Consumer Behavior in Brand Consumption and Identification (4 papers)Marketing and Advertising Strategies (3 papers)Gender Studies in Language (2 papers)
- Partner nations
- United States
In The Last Decade
Bonnie B. Reece
14 papers receiving 302 citations
Peers
Comparison fields: 5 of 67
- Marketing 231
- Sociology and Political Science 120
- Gender Studies 61
- Management, Monitoring, Policy and Law 53
- Social Psychology 35
Countries citing papers authored by Bonnie B. Reece
This map shows the geographic impact of Bonnie B. Reece's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bonnie B. Reece with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bonnie B. Reece more than expected).
Fields of papers citing papers by Bonnie B. Reece
This network shows the impact of papers produced by Bonnie B. Reece. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bonnie B. Reece. The network helps show where Bonnie B. Reece may publish in the future.
Co-authorship network of co-authors of Bonnie B. Reece
This figure shows the co-authorship network connecting the top 25 collaborators of Bonnie B. Reece. A scholar is included among the top collaborators of Bonnie B. Reece based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bonnie B. Reece. Bonnie B. Reece is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 105 | |
| 2 | 3 | |
| 3 | 58 | |
| 4 | 7 | |
| 5 | 6 | |
| 6 | 46 | |
| 7 | 8 | |
| 8 | 26 | |
| 9 | 40 | |
| 10 | 13 | |
| 11 | 8 | |
| 12 | Children's Ability to Identify Retail Stores From Advertising Slogans | 8 |
| 13 | Impact of Publicity on Corrective Advertising Effects | 2 |
| 14 | Public policy issues in marketing | 10 |
About Bonnie B. Reece
Bonnie B. Reece is a scholar working on Marketing, Communication and Gender Studies, having authored 14 papers that have together received 340 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (4 papers), Marketing and Advertising Strategies (3 papers) and Gender Studies in Language (2 papers). The work is most often cited by research in Marketing (231 citations), Gender Studies (61 citations) and Management, Monitoring, Policy and Law (53 citations). Bonnie B. Reece has collaborated with scholars based in United States. Frequent co-authors include Nora J. Rifon, Eun Mi Lee, Elizabeth M. Tucker, Hae‐Kyong Bang, Karen M. Lancendorfer, Hairong Li, Kak Yoon, Russell N. Laczniak, Robert H. Ducoffe and Darrel D. Muehling. Their work appears in journals such as Journal of Business Research, Journal of Advertising and Journal of Public Policy & Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.