Terry Daugherty
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
Papers in
- Marketing 23
- Consumer Behavior in Brand Consumption and Identification 16
- Marketing and Advertising Strategies 4
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- Digital Marketing and Social Media 13
- Co-authors
- Hairong Li (8 shared papers)Frank Biocca (6 shared papers)Laura F. Bright (2 shared papers)Matthew S. Eastin (3 shared papers)Ernest Hoffman (4 shared papers)Jie Zhang (2 shared papers)Kathleen E. Kennedy (2 shared papers)Harsha Gangadharbatla (2 shared papers)
- Journals
- Journal of Interactive Advertising (4 papers)Journal of Marketing Communications (2 papers)Journal of Interactive Marketing (2 papers)Journal of Current Issues & Research in Advertising (1 paper)Journal of Computer-Mediated Communication (1 paper)
- Partner nations
- United StatesLatviaDenmark
In The Last Decade
Terry Daugherty
38 papers receiving 2.2k citations
Terry Daugherty's Hit Papers
Peers
Comparison fields: 5 of 89
- Marketing 1.2k
- Information Systems and Management 750
- Human-Computer Interaction 530
- Organizational Behavior and Human Resource Management 382
- Sociology and Political Science 1.5k
Countries citing papers authored by Terry Daugherty
This map shows the geographic impact of Terry Daugherty's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Terry Daugherty with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Terry Daugherty more than expected).
Fields of papers citing papers by Terry Daugherty
This network shows the impact of papers produced by Terry Daugherty. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Terry Daugherty. The network helps show where Terry Daugherty may publish in the future.
Co-authors
The 15 scholars most cited alongside Terry Daugherty, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 40 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence Hit paper breakdown → | 2002 | 575 |
| 2 | Exploring Consumer Motivations for Creating User-Generated Content Hit paper breakdown → | 2008 | 458 |
| 3 | 2001 | 368 | |
| 4 | 2003 | 181 | |
| 5 | 2013 | 175 | |
| 6 | 2008 | 159 | |
| 7 | 2009 | 88 | |
| 8 | 2012 | 58 | |
| 9 | 2005 | 45 | |
| 10 | 2015 | 44 | |
| 11 | 2011 | 40 | |
| 12 | 2001 | 39 | |
| 13 | 2018 | 35 | |
| 14 | 2013 | 23 | |
| 15 | 2017 | 20 | |
| 16 | Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning | 2005 | 19 |
| 17 | Is a Picture Always Worth a Thousand Words? Attention to Structural Elements of Ewom For Consumer Brands Within Social Media | 2013 | 15 |
| 18 | 2010 | 12 | |
| 19 | Effect of Visual Sensory Immersion on Presence, Product Knowledge, Attitude toward the Product and Purchase Intention | 2001 | 10 |
| 20 | 2002 | 8 |
About Terry Daugherty
Terry Daugherty is a scholar working on Marketing, Sociology and Political Science, Human-Computer Interaction, Social Psychology and Information Systems and Management, having authored 40 papers that have together received 2.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (13 papers), Virtual Reality Applications and Impacts (7 papers), Technology Adoption and User Behaviour (6 papers), Customer Service Quality and Loyalty (4 papers), Marketing and Advertising Strategies (4 papers), Color perception and design (4 papers) and Diverse Topics in Contemporary Research (4 papers). The work is most often cited by research in Marketing (1.2k citations), Information Systems and Management (750 citations), Human-Computer Interaction (530 citations), Organizational Behavior and Human Resource Management (382 citations) and Sociology and Political Science (1.5k citations). Terry Daugherty has collaborated with scholars based in United States, Latvia and Denmark. Frequent co-authors include Hairong Li, Frank Biocca, Laura F. Bright, Matthew S. Eastin, Ernest Hoffman, Jie Zhang, Kathleen E. Kennedy, Harsha Gangadharbatla, Nicole Burns and Kihan Kim. Their work appears in journals such as Journal of Interactive Advertising, Journal of Marketing Communications, Journal of Interactive Marketing, Journal of Current Issues & Research in Advertising and Journal of Computer-Mediated Communication.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.