Terry Daugherty

3.6k total citations · 2 hit papers
40 papers, 2.4k citations indexed

About

Terry Daugherty is a scholar working on Marketing, Sociology and Political Science and Human-Computer Interaction. According to data from OpenAlex, Terry Daugherty has authored 40 papers receiving a total of 2.4k indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 16 papers in Sociology and Political Science and 7 papers in Human-Computer Interaction. Recurrent topics in Terry Daugherty's work include Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (13 papers) and Virtual Reality Applications and Impacts (7 papers). Terry Daugherty is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (13 papers) and Virtual Reality Applications and Impacts (7 papers). Terry Daugherty collaborates with scholars based in United States, Latvia and Denmark. Terry Daugherty's co-authors include Hairong Li, Frank Biocca, Laura F. Bright, Matthew S. Eastin, Ernest Hoffman, Jie Zhang, Kathleen E. Kennedy, Harsha Gangadharbatla, Nicole Burns and Kihan Kim and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Advertising.

In The Last Decade

Terry Daugherty

38 papers receiving 2.2k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence

2002 575 citations Hairong Li, Terry Daugherty et al. Journal of Advertising profile →
Exploring Consumer Motivations for Creating User-Generated Content

2008 458 citations Terry Daugherty, Laura F. Bright et al. Journal of Interactive Advertising profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Terry Daugherty United States	16	1.5k	1.2k	750	530	382	40	2.4k
Guda van Noort Netherlands	30	2.5k 1.7×	1.4k 1.1×	964 1.3×	416 0.8×	389 1.0×	64	3.5k
Ann E. Schlosser United States	22	1.9k 1.3×	1.5k 1.2×	983 1.3×	244 0.5×	591 1.5×	36	3.0k
Graeme McLean United Kingdom	22	1.8k 1.2×	1.3k 1.1×	1.3k 1.7×	467 0.9×	445 1.2×	35	3.0k
Yung Kyun Choi South Korea	28	1.2k 0.8×	1.1k 0.9×	400 0.5×	290 0.5×	205 0.5×	54	2.1k
Minjeong Kim United States	28	1.3k 0.8×	1.7k 1.4×	846 1.1×	239 0.5×	712 1.9×	150	2.9k
Willemijn van Dolen Netherlands	24	1.5k 1.0×	1.4k 1.1×	770 1.0×	176 0.3×	829 2.2×	52	2.7k
Hilde Voorveld Netherlands	24	1.9k 1.3×	1.0k 0.8×	763 1.0×	199 0.4×	201 0.5×	55	2.5k
Steven Bellman Australia	25	1.5k 1.0×	1.1k 0.9×	637 0.8×	101 0.2×	310 0.8×	90	2.4k
Chang-Hoan Cho United States	15	1.8k 1.2×	1.2k 1.0×	855 1.1×	141 0.3×	306 0.8×	30	2.4k
Raquel Gurrea Spain	22	1.5k 1.0×	1.3k 1.1×	1.3k 1.7×	236 0.4×	956 2.5×	35	2.9k

Countries citing papers authored by Terry Daugherty

Since Specialization

Citations

This map shows the geographic impact of Terry Daugherty's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Terry Daugherty with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Terry Daugherty more than expected).

Fields of papers citing papers by Terry Daugherty

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Terry Daugherty. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Terry Daugherty. The network helps show where Terry Daugherty may publish in the future.

Co-authorship network of co-authors of Terry Daugherty

This figure shows the co-authorship network connecting the top 25 collaborators of Terry Daugherty. A scholar is included among the top collaborators of Terry Daugherty based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Terry Daugherty. Terry Daugherty is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Frost, R. L., Alexa K. Fox, & Terry Daugherty. (2022). eMarketing.

Daugherty, Terry, Ernest Hoffman, & Kathleen E. Kennedy. (2015). Research in reverse: Ad testing using an inductive consumer neuroscience approach. Journal of Business Research. 69(8). 3168–3176. 44 indexed citations

Daugherty, Terry & Ernest Hoffman. (2013). eWOM and the importance of capturing consumer attention within social media. Journal of Marketing Communications. 20(1-2). 82–102. 175 indexed citations

Hoffman, Ernest & Terry Daugherty. (2013). Is a Picture Always Worth a Thousand Words? Attention to Structural Elements of Ewom For Consumer Brands Within Social Media. ACR North American Advances. 15 indexed citations

Gangadharbatla, Harsha & Terry Daugherty. (2013). Advertising Versus Product Placements: How Consumers Assess the Value of Each. Journal of Current Issues & Research in Advertising. 34(1). 21–38. 23 indexed citations

Bright, Laura F. & Terry Daugherty. (2012). Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments. Journal of Marketing Communications. 18(1). 19–37. 58 indexed citations

Zhang, Jie & Terry Daugherty. (2009). Third‐Person Effect and Social Networking: Implications for Online Marketing and Word‐of‐Mouth Communication. 24(2). 53–64. 88 indexed citations

Daugherty, Terry. (2009). A Cross-Cultural Examination of Third-Person Effect and Online Social Networking: Implications for Viral Marketing, Word-of-Mouth Brand Communications, and Consumer Behavior in User-Generated Media. 2 indexed citations

Kim, Kihan & Terry Daugherty. (2005). Effects of 3-D Visualization on Persuasion in Online Shopping Sites: a Moderating Role of Product Knowledge. ACR Asia-Pacific Advances. 6. 371–377. 2 indexed citations

10.

Daugherty, Terry. (2005). A Comparison of Consumers' Responses to Traditional Advertising and Product Placement Strategies: Implications for Advertisers. 5 indexed citations

11.

Daugherty, Terry, et al.. (2005). Organizational Virtual Communities: Exploring Motivations Behind Online Panel Participation. Journal of Computer-Mediated Communication. 10(4). 0–0. 45 indexed citations

12.

Daugherty, Terry, Hairong Li, & Frank Biocca. (2005). Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning. 428–459. 19 indexed citations

13.

Daugherty, Terry. (2005). Past, Current, and Future Trends in Mass Communication. 23–40. 2 indexed citations

14.

Reece, Bonnie B., et al.. (2004). Perceptions of ICM Education among Practitioners. Journal of Advertising Education. 8(1). 48–55. 6 indexed citations

15.

Daugherty, Terry & Bonnie B. Reece. (2002). The Adoption of Persuasive Internet Communication in Advertising and Public Relations Curricula. Journal of Interactive Advertising. 3(1). 46–55. 8 indexed citations

16.

Daugherty, Terry, et al.. (2002). Creative Opportunities in Media Promotion: Entry-Level Hiring by Television and Radio Promotion Departments. Journal of Advertising Education. 6(1). 36–44. 2 indexed citations

17.

Li, Hairong, Terry Daugherty, & Frank Biocca. (2002). Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence. Journal of Advertising. 31(3). 43–57. 575 indexed citations breakdown →

18.

Li, Hairong, Terry Daugherty, & Frank Biocca. (2001). Characteristics of virtual experience in electronic commerce: A protocol analysis. Journal of Interactive Marketing. 15(3). 13–30. 368 indexed citations

19.

Daugherty, Terry. (2001). Manipulating Objects in the Virtual Space Around the Body: Relationship Between Spatial Location, Ease of Manipulation, Spatial Recall, and Spatial Ability. 2 indexed citations

20.

Daugherty, Terry. (2001). Effect of Visual Sensory Immersion on Presence, Product Knowledge, Attitude toward the Product and Purchase Intention. 10 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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