Tilottama G. Chowdhury

706 total citations
26 papers, 508 citations indexed

About

Tilottama G. Chowdhury is a scholar working on Marketing, Sociology and Political Science and Applied Psychology. According to data from OpenAlex, Tilottama G. Chowdhury has authored 26 papers receiving a total of 508 indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Applied Psychology. Recurrent topics in Tilottama G. Chowdhury's work include Consumer Behavior in Brand Consumption and Identification (18 papers), Behavioral Health and Interventions (7 papers) and Digital Marketing and Social Media (7 papers). Tilottama G. Chowdhury is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Behavioral Health and Interventions (7 papers) and Digital Marketing and Social Media (7 papers). Tilottama G. Chowdhury collaborates with scholars based in United States, Australia and Canada. Tilottama G. Chowdhury's co-authors include S. Ratneshwar, Adwait Khare, June Cotte, eunjin Kim, Kalpesh Kaushik Desai, Feisal Murshed, Lisa E. Bolton, Ameet Pandit, Lauren I. Labrecque and Anish Nagpal and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Psychology and Marketing.

In The Last Decade

Tilottama G. Chowdhury

25 papers receiving 474 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Tilottama G. Chowdhury United States 11 302 237 109 102 88 26 508
Adwait Khare United States 11 496 1.6× 396 1.7× 109 1.0× 114 1.1× 82 0.9× 16 784
Adriana Samper United States 9 284 0.9× 181 0.8× 111 1.0× 60 0.6× 46 0.5× 17 578
Heather Honea United States 9 408 1.4× 204 0.9× 56 0.5× 117 1.1× 77 0.9× 13 657
Oliver B. Büttner Germany 14 346 1.1× 273 1.2× 86 0.8× 140 1.4× 169 1.9× 26 668
Nicole Votolato Montgomery United States 10 268 0.9× 202 0.9× 65 0.6× 133 1.3× 39 0.4× 16 474
Lisa A. Cavanaugh United States 9 290 1.0× 259 1.1× 101 0.9× 82 0.8× 42 0.5× 19 542
Tamar Avnet United States 8 225 0.7× 177 0.7× 207 1.9× 54 0.5× 43 0.5× 19 446
Daniella Kupor United States 13 171 0.6× 231 1.0× 62 0.6× 54 0.5× 54 0.6× 30 490
Jungsil Choi United States 11 269 0.9× 155 0.7× 58 0.5× 61 0.6× 37 0.4× 21 424
Karen H. Smith United States 11 257 0.9× 185 0.8× 63 0.6× 95 0.9× 49 0.6× 18 529

Countries citing papers authored by Tilottama G. Chowdhury

Since Specialization
Citations

This map shows the geographic impact of Tilottama G. Chowdhury's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tilottama G. Chowdhury with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tilottama G. Chowdhury more than expected).

Fields of papers citing papers by Tilottama G. Chowdhury

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Tilottama G. Chowdhury. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tilottama G. Chowdhury. The network helps show where Tilottama G. Chowdhury may publish in the future.

Co-authorship network of co-authors of Tilottama G. Chowdhury

This figure shows the co-authorship network connecting the top 25 collaborators of Tilottama G. Chowdhury. A scholar is included among the top collaborators of Tilottama G. Chowdhury based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Tilottama G. Chowdhury. Tilottama G. Chowdhury is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Chowdhury, Tilottama G., Adwait Khare, & Robin A. Coulter. (2025). Spillover effects of sensory stimulation. European Journal of Marketing. 59(3). 501–527. 1 indexed citations
2.
Chowdhury, Tilottama G., et al.. (2024). Reassessing brand versus concept associations: comparing free association task and sensory cue-based task. International Journal of Internet Marketing and Advertising. 20(2). 119–140. 1 indexed citations
3.
Chowdhury, Tilottama G., et al.. (2021). Patient participation: the impact of diagnosis and individual characteristics. Service Industries Journal. 43(13-14). 989–1009. 1 indexed citations
4.
Chowdhury, Tilottama G., et al.. (2021). Different women, different viewpoints: age, traits and women’s reaction to advertisements. Journal of Consumer Marketing. 38(6). 614–625. 1 indexed citations
5.
Khare, Adwait, et al.. (2021). Maximizers and Satisficers: Can’t choose and Can’t reject. Journal of Business Research. 135. 731–748. 9 indexed citations
6.
Chowdhury, Tilottama G. & Feisal Murshed. (2020). Categorization flexibility and unconventional choices: is life an adventure?. European Journal of Marketing. 54(8). 1963–1986. 7 indexed citations
7.
Chowdhury, Tilottama G., et al.. (2019). Examining Ethnocentrism in an Age of Hybrid Consumers and Hybrid Brands: An Empirical Analysis. Journal of International Consumer Marketing. 31(4). 330–344. 8 indexed citations
8.
Chowdhury, Tilottama G., et al.. (2017). Men Seeing Stars: Celebrity Endorsers, Race, and The Male Consumer. The Journal of Marketing Theory and Practice. 25(3). 305–322. 9 indexed citations
9.
Chowdhury, Tilottama G., et al.. (2017). What do Consumers Tweet About? The Role of Product Type and Brand Belief Type on User-Generated Content. 6(2). 1–7. 3 indexed citations
10.
Chowdhury, Tilottama G., Feisal Murshed, & Adwait Khare. (2017). Flexible flexibility! Food categorization flexibility and utilitarian preference. Journal of Consumer Marketing. 35(1). 1–10. 8 indexed citations
11.
Khare, Adwait & Tilottama G. Chowdhury. (2015). Food categorization flexibility increases the preference for indulgent foods. Journal of Consumer Psychology. 25(4). 546–560. 18 indexed citations
12.
Kim, eunjin, et al.. (2014). Attention to social comparison information and brand avoidance behaviors. Marketing Letters. 27(2). 259–271. 31 indexed citations
13.
Chowdhury, Tilottama G., et al.. (2012). Self-oriented Masculinity. Journal of Macromarketing. 33(2). 160–171. 17 indexed citations
14.
Nagpal, Anish, Adwait Khare, Tilottama G. Chowdhury, Lauren I. Labrecque, & Ameet Pandit. (2010). The impact of the amount of available information on decision delay: The role of common features. Marketing Letters. 22(4). 405–421. 15 indexed citations
15.
Chowdhury, Tilottama G., et al.. (2010). The effect of ageing and time horizon perspective on consumers’ response to promotion versus prevention focus advertisements. International Journal of Advertising. 29(4). 621–642. 31 indexed citations
16.
Chowdhury, Tilottama G., et al.. (2010). The Effect of Message's Regulatory Focus and Product Type on Persuasion. The Journal of Marketing Theory and Practice. 18(2). 181–190. 49 indexed citations
17.
Chowdhury, Tilottama G., et al.. (2008). The time-harried shopper: Exploring the differences between maximizers and satisficers. Marketing Letters. 20(2). 155–167. 124 indexed citations
18.
Coulter, Robin A. & Tilottama G. Chowdhury. (2006). Sensory Metaphor and Meanings: Development of a Cross-Sensory Heterogeneity Index. ACR North American Advances. 1 indexed citations
19.
Cotte, June, et al.. (2006). Pleasure or utility? Time planning style and Web usage behaviors. Journal of Interactive Marketing. 20(1). 45–57. 106 indexed citations
20.
Chowdhury, Tilottama G., S. Ratneshwar, & Kalpesh Kaushik Desai. (2004). Do Unto Others As You Would Do Unto Yourself: Variety-Seeking Motives in Gift Giving. ACR North American Advances. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Adwait Khare Breakdown of academic impact, for papers by Adriana Samper Breakdown of academic impact, for papers by Heather Honea Breakdown of academic impact, for papers by Oliver B. Büttner Breakdown of academic impact, for papers by Nicole Votolato Montgomery Breakdown of academic impact, for papers by Lisa A. Cavanaugh Breakdown of academic impact, for papers by Tamar Avnet Breakdown of academic impact, for papers by Daniella Kupor Breakdown of academic impact, for papers by Jungsil Choi Breakdown of academic impact, for papers by Karen H. Smith
Rankless by CCL
2026