Hieu P. Nguyen

538 total citations
9 papers, 394 citations indexed

About

Hieu P. Nguyen is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Hieu P. Nguyen has authored 9 papers receiving a total of 394 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Hieu P. Nguyen's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (3 papers) and Attachment and Relationship Dynamics (2 papers). Hieu P. Nguyen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (3 papers) and Attachment and Relationship Dynamics (2 papers). Hieu P. Nguyen collaborates with scholars based in United States and Vietnam. Hieu P. Nguyen's co-authors include Douglas B. Grisaffe, James M. Munch, Steven Chen, Huyên Pham, Hanh T. M. Nguyen, Stephanie Geiger‐Oneto and Meryl P. Gardner and has published in prestigious journals such as Journal of Business Research, Journal of Consumer Behaviour and The Journal of Marketing Theory and Practice.

In The Last Decade

Hieu P. Nguyen

9 papers receiving 359 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Hieu P. Nguyen United States	5	269	225	175	49	28	9	394
Jeong‐Ju Yoo United States	10	234 0.9×	139 0.6×	114 0.7×	48 1.0×	26 0.9×	42	473
Stephanie M. Noble United States	6	291 1.1×	233 1.0×	86 0.5×	48 1.0×	18 0.6×	8	449
Clarinda Rodrigues Sweden	9	271 1.0×	253 1.1×	79 0.5×	29 0.6×	14 0.5×	14	358
Tracy Meyer United States	12	249 0.9×	135 0.6×	178 1.0×	75 1.5×	29 1.0×	21	406
Carmen Rodríguez Santos Spain	9	288 1.1×	217 1.0×	101 0.6×	44 0.9×	35 1.3×	28	451
Bart Weitz United States	4	231 0.9×	188 0.8×	168 1.0×	59 1.2×	66 2.4×	4	429
Tammy R. Kinley United States	11	340 1.3×	216 1.0×	85 0.5×	33 0.7×	33 1.2×	17	482
Jane Boyd Thomas United States	11	396 1.5×	209 0.9×	102 0.6×	41 0.8×	24 0.9×	34	545
C.W. Park United States	7	332 1.2×	237 1.1×	195 1.1×	41 0.8×	34 1.2×	10	412
Harry A. Taute United States	12	279 1.0×	287 1.3×	128 0.7×	48 1.0×	20 0.7×	19	428

Countries citing papers authored by Hieu P. Nguyen

Since Specialization

Citations

This map shows the geographic impact of Hieu P. Nguyen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hieu P. Nguyen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hieu P. Nguyen more than expected).

Fields of papers citing papers by Hieu P. Nguyen

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hieu P. Nguyen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hieu P. Nguyen. The network helps show where Hieu P. Nguyen may publish in the future.

Co-authorship network of co-authors of Hieu P. Nguyen

This figure shows the co-authorship network connecting the top 25 collaborators of Hieu P. Nguyen. A scholar is included among the top collaborators of Hieu P. Nguyen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hieu P. Nguyen. Hieu P. Nguyen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

9 of 9 papers shown

1.

Nguyen, Hieu P.. (2023). Mobilizing a Nation: Persuasive Appeals in Vietnamese War Posters. Journal of Macromarketing. 43(2). 129–153. 1 indexed citations

2.

Geiger‐Oneto, Stephanie, Hieu P. Nguyen, & James M. Munch. (2022). An empirical investigation of regional differences in consumption behaviors in an emerging economy. Journal of Consumer Behaviour. 22(1). 27–42. 3 indexed citations

3.

Nguyen, Hieu P., et al.. (2020). The Price of Hope—Insights into rhino horn consumption in health‐related contexts in Vietnam. Journal of Consumer Affairs. 55(4). 1249–1273. 4 indexed citations

4.

Nguyen, Hieu P. & James M. Munch. (2014). The moderating role of gift recipients' attachment orientations on givers' gift‐giving perceptions. Journal of Consumer Behaviour. 13(5). 373–382. 9 indexed citations

5.

Nguyen, Hieu P., James M. Munch, & Meryl P. Gardner. (2014). Does Repeated AD Exposure Impair or Facilitate Recall of ADS with Similar Affective Valence? An Exploratory Study. The Journal of Marketing Theory and Practice. 22(1). 25–40. 1 indexed citations

6.

Nguyen, Hieu P., et al.. (2013). Reverse stigma in the Freegan community. Journal of Business Research. 67(9). 1877–1884. 38 indexed citations

7.

Nguyen, Hieu P. & Huyên Pham. (2011). The Dark Side of Development in Vietnam. Journal of Macromarketing. 32(1). 74–86. 19 indexed citations

8.

Nguyen, Hieu P. & James M. Munch. (2010). Romantic gift giving as chore or pleasure: The effects of attachment orientations on gift giving perceptions. Journal of Business Research. 64(2). 113–118. 27 indexed citations

9.

Grisaffe, Douglas B. & Hieu P. Nguyen. (2010). Antecedents of emotional attachment to brands. Journal of Business Research. 64(10). 1052–1059. 292 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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