Pragya Mathur

510 total citations
13 papers, 395 citations indexed

About

Pragya Mathur is a scholar working on Marketing, Sociology and Political Science and Applied Psychology. According to data from OpenAlex, Pragya Mathur has authored 13 papers receiving a total of 395 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Applied Psychology. Recurrent topics in Pragya Mathur's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Behavioral Health and Interventions (6 papers) and Cultural Differences and Values (4 papers). Pragya Mathur is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Behavioral Health and Interventions (6 papers) and Cultural Differences and Values (4 papers). Pragya Mathur collaborates with scholars based in United States, Switzerland and India. Pragya Mathur's co-authors include Durairaj Maheswaran, Shailendra Pratap Jain, Lauren Block, Yuanyuan Zhang, Charles Lindsey, Nidhi Agrawal, Mathew S. Isaac, Huifang Mao, Tanuka Ghoshal and Dorothea Schaffner and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Pragya Mathur

13 papers receiving 364 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Pragya Mathur United States 10 238 194 111 98 49 13 395
Leilei Gao Hong Kong 8 277 1.2× 161 0.8× 108 1.0× 102 1.0× 36 0.7× 14 439
Emily N. Garbinsky United States 11 254 1.1× 249 1.3× 161 1.5× 77 0.8× 76 1.6× 18 529
Tamar Avnet United States 8 225 0.9× 177 0.9× 101 0.9× 207 2.1× 54 1.1× 19 446
Jonathan Hasford United States 12 161 0.7× 120 0.6× 96 0.9× 39 0.4× 52 1.1× 23 345
DaHee Han United States 7 254 1.1× 229 1.2× 240 2.2× 166 1.7× 63 1.3× 9 542
Lily Jampol United States 4 183 0.8× 157 0.8× 149 1.3× 53 0.5× 59 1.2× 9 406
Jungsil Choi United States 11 269 1.1× 155 0.8× 103 0.9× 58 0.6× 61 1.2× 21 424
Nicole Verrochi 2 129 0.5× 213 1.1× 96 0.9× 61 0.6× 37 0.8× 3 392
Jenny G. Olson United States 6 136 0.6× 131 0.7× 155 1.4× 59 0.6× 19 0.4× 12 353
Kuangjie Zhang Singapore 7 165 0.7× 106 0.5× 80 0.7× 106 1.1× 17 0.3× 11 358

Countries citing papers authored by Pragya Mathur

Since Specialization
Citations

This map shows the geographic impact of Pragya Mathur's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pragya Mathur with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pragya Mathur more than expected).

Fields of papers citing papers by Pragya Mathur

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Pragya Mathur. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Pragya Mathur. The network helps show where Pragya Mathur may publish in the future.

Co-authorship network of co-authors of Pragya Mathur

This figure shows the co-authorship network connecting the top 25 collaborators of Pragya Mathur. A scholar is included among the top collaborators of Pragya Mathur based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Pragya Mathur. Pragya Mathur is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

13 of 13 papers shown
1.
Jain, Shailendra Pratap, Pragya Mathur, Mathew S. Isaac, Huifang Mao, & Durairaj Maheswaran. (2023). Brand extension failure and parent brand penalty: The role of implicit theories. Journal of Consumer Psychology. 34(1). 49–65. 11 indexed citations
2.
Ghoshal, Tanuka, et al.. (2023). Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation. Journal of the Academy of Marketing Science. 52(2). 426–448. 2 indexed citations
3.
Mathur, Pragya, et al.. (2022). The Context (In)Dependence of Low-Fit Brand Extensions. Journal of Marketing. 87(1). 114–132. 11 indexed citations
4.
Mathur, Pragya, et al.. (2022). The effect of consumers' implicit theory of personality and product feedback in self-directed consumer contexts. Personality and Individual Differences. 190. 111526–111526. 1 indexed citations
5.
Zhang, Yuanyuan, Pragya Mathur, & Lauren Block. (2020). Personality Matters during a Pandemic: Implicit Theory Beliefs Influence Preparedness and Prevention Behaviors. Journal of the Association for Consumer Research. 6(1). 168–177. 18 indexed citations
6.
Mathur, Pragya, et al.. (2020). Not all that glitters is golden: The impact of procedural fairness perceptions on firm evaluations and customer satisfaction with favorable outcomes. Journal of Business Research. 117. 357–367. 12 indexed citations
7.
Mathur, Pragya, et al.. (2015). Consumer mindsets and self‐enhancement: Signaling versus learning. Journal of Consumer Psychology. 26(1). 142–152. 60 indexed citations
8.
Mathur, Pragya, et al.. (2014). The effects of goal progress cues: An implicit theory perspective. Journal of Consumer Psychology. 24(4). 484–496. 27 indexed citations
9.
Mathur, Pragya, et al.. (2014). The Effects of Country-Related Affect on Product Evaluations. Journal of Consumer Research. 41(4). 1033–1046. 87 indexed citations
10.
Mathur, Pragya, et al.. (2013). The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies. Organizational Behavior and Human Decision Processes. 122(2). 141–151. 28 indexed citations
11.
Mathur, Pragya, Shailendra Pratap Jain, & Durairaj Maheswaran. (2012). Consumers' implicit theories about personality influence their brand personality judgments. Journal of Consumer Psychology. 22(4). 545–557. 66 indexed citations
12.
Schaffner, Dorothea, Pragya Mathur, Durairaj Maheswaran, & Andreas Herrmann. (2012). Hedonism versus accuracy: the influence of motivation and affect on the evaluation of multiple gains and losses. Review of Managerial Science. 7(4). 417–441. 1 indexed citations
13.
Jain, Shailendra Pratap, Pragya Mathur, & Durairaj Maheswaran. (2009). The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation. Journal of Marketing Research. 46(1). 56–65. 71 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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