Carrie S Trimble

1.3k citations
8 papers · 989 indexed · 1 hit paper · h-index 7
Topics
Consumer Behavior in Brand Consumption and Identification (4 papers)Digital Marketing and Social Media (3 papers)Management and Marketing Education (2 papers)
Partner nations
United States

In The Last Decade

Carrie S Trimble

8 papers receiving 923 citations

Hit Papers

CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of ...20042026201120182004200400600

Peers

Carrie S Trimble
Comparison fields: 5 of 73
  • Marketing 691
  • Sociology and Political Science 491
  • Strategy and Management 300
  • Organizational Behavior and Human Resource Management 223
  • Gender Studies 134
Replace Fred Beard with:
Fred Beard United States
Pamela Kiecker United States
S. Umit Kucuk United States
Carolyn J. Simmons United States
Amanda Spry Australia
Mark D. Groza United States
Randle D. Raggio United States
Andrew M. Kaikati United States
W.B. Joseph United States
Avery M. Abernethy United States
Carrie S Trimble relative to Fred Beard United States Fred Beard's profile →
Citations per field
00.5×4.2×
Fred Beard · 1×
Citations per year

Countries citing papers authored by Carrie S Trimble

Since Specialization
Citations

This map shows the geographic impact of Carrie S Trimble's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carrie S Trimble with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carrie S Trimble more than expected).

Fields of papers citing papers by Carrie S Trimble

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Carrie S Trimble. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carrie S Trimble. The network helps show where Carrie S Trimble may publish in the future.

Co-authorship network of co-authors of Carrie S Trimble

This figure shows the co-authorship network connecting the top 25 collaborators of Carrie S Trimble. A scholar is included among the top collaborators of Carrie S Trimble based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Carrie S Trimble. Carrie S Trimble is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

8 of 8 papers shown
#WorkIndexed citations
1 9
2 11
3 20
4 7
5 145
6
Advice for Vice Industries: The Case of Stigmatized Products in Cause-Brand Alliances
1
7
CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motivebreakdown →
736
8 60

About Carrie S Trimble

Carrie S Trimble is a scholar working on Library and Information Sciences, Marketing and Management of Technology and Innovation, having authored 8 papers that have together received 989 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Management and Marketing Education (2 papers). The work is most often cited by research in Marketing (691 citations), Organizational Behavior and Human Resource Management (223 citations) and Strategy and Management (300 citations). Carrie S Trimble has collaborated with scholars based in United States. Frequent co-authors include Nora J. Rifon, Sejung Marina Choi, Hairong Li, Vijay Govindarajan, J. MacDonald, Gary R. Holmes and Bonnie B. Reece. Their work appears in journals such as Journal of Advertising, IEEE Engineering Management Review and College & Research Libraries.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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