Carrie S Trimble

1.3k total citations · 1 hit paper
8 papers, 989 citations indexed

About

Carrie S Trimble is a scholar working on Sociology and Political Science, Marketing and Information Systems. According to data from OpenAlex, Carrie S Trimble has authored 8 papers receiving a total of 989 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Sociology and Political Science, 4 papers in Marketing and 2 papers in Information Systems. Recurrent topics in Carrie S Trimble's work include Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Management and Marketing Education (2 papers). Carrie S Trimble is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Management and Marketing Education (2 papers). Carrie S Trimble collaborates with scholars based in United States. Carrie S Trimble's co-authors include Nora J. Rifon, Sejung Marina Choi, Hairong Li, Vijay Govindarajan, J. MacDonald, Gary R. Holmes and Bonnie B. Reece and has published in prestigious journals such as Journal of Advertising, IEEE Engineering Management Review and College & Research Libraries.

In The Last Decade

Carrie S Trimble

8 papers receiving 923 citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

2004 736 citations Nora J. Rifon, Sejung Marina Choi et al. Journal of Advertising profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Carrie S Trimble United States	7	691	491	300	223	134	8	989
Carolyn J. Simmons United States	10	1.0k 1.5×	571 1.2×	289 1.0×	254 1.1×	131 1.0×	14	1.3k
Amanda Spry Australia	7	733 1.1×	662 1.3×	213 0.7×	171 0.8×	204 1.5×	12	1.1k
Randle D. Raggio United States	13	644 0.9×	462 0.9×	171 0.6×	289 1.3×	48 0.4×	25	928
Mark D. Groza United States	13	524 0.8×	467 1.0×	389 1.3×	273 1.2×	186 1.4×	23	1.0k
Andrew M. Kaikati United States	9	450 0.7×	369 0.8×	158 0.5×	121 0.5×	40 0.3×	13	700
W.B. Joseph United States	13	416 0.6×	395 0.8×	120 0.4×	186 0.8×	107 0.8×	27	769
Avery M. Abernethy United States	15	473 0.7×	262 0.5×	93 0.3×	114 0.5×	85 0.6×	42	760
Noël Albert France	10	1.3k 2.0×	1.1k 2.3×	136 0.5×	622 2.8×	125 0.9×	19	1.6k
S. Umit Kucuk United States	16	728 1.1×	621 1.3×	122 0.4×	189 0.8×	61 0.5×	31	1.0k
Isabella C. M. Cunningham United States	18	489 0.7×	343 0.7×	82 0.3×	165 0.7×	156 1.2×	33	859

Countries citing papers authored by Carrie S Trimble

Since Specialization

Citations

This map shows the geographic impact of Carrie S Trimble's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carrie S Trimble with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carrie S Trimble more than expected).

Fields of papers citing papers by Carrie S Trimble

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Carrie S Trimble. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carrie S Trimble. The network helps show where Carrie S Trimble may publish in the future.

Co-authorship network of co-authors of Carrie S Trimble

This figure shows the co-authorship network connecting the top 25 collaborators of Carrie S Trimble. A scholar is included among the top collaborators of Carrie S Trimble based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Carrie S Trimble. Carrie S Trimble is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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8 of 8 papers shown

1.

Trimble, Carrie S & Gary R. Holmes. (2013). New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance. Journal of Promotion Management. 19(3). 352–372. 9 indexed citations

2.

Trimble, Carrie S, et al.. (2009). Collaboration between Marketing Students and the Library: An Experiential Learning Project to Promote Reference Services. College & Research Libraries. 70(2). 109–122. 11 indexed citations

3.

MacDonald, J., et al.. (2009). Collaboration between Marketing Students and the Library: An Experiential Learning Project to Promote Reference Services. College & Research Libraries. 70(2). 109–122. 20 indexed citations

4.

Trimble, Carrie S & Nora J. Rifon. (2006). Consumer perceptions of compatibility in cause‐related marketing messages. International Journal of Nonprofit and Voluntary Sector Marketing. 11(1). 29–47. 145 indexed citations

5.

Choi, Sejung Marina, Nora J. Rifon, Carrie S Trimble, & Bonnie B. Reece. (2006). Information Content in Magazine, Television and Web Advertising: A Comparison and Update. 16(1). 7 indexed citations

6.

Trimble, Carrie S, et al.. (2006). Advice for Vice Industries: The Case of Stigmatized Products in Cause-Brand Alliances. 1 indexed citations

7.

Rifon, Nora J., Sejung Marina Choi, Carrie S Trimble, & Hairong Li. (2004). CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive. Journal of Advertising. 33(1). 30–42. 736 indexed citations breakdown →

8.

Govindarajan, Vijay & Carrie S Trimble. (2004). Strategic innovation and the science of learning. IEEE Engineering Management Review. 32(2). 57–57. 60 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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