Michael B. Mazis
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- General Decision Sciences top 5%
Papers in
- Marketing 16
- Consumer Behavior in Brand Consumption and Identification 11
- Consumer Market Behavior and Pricing 6
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- Psychology of Social Influence 3
- Co-authors
- Louis A. Morris (8 shared papers)Manoj Hastak (4 shared papers)Richard Staelin (5 shared papers)Steven C. Salop (3 shared papers)Howard Beales (3 shared papers)Olli T. Ahtola (1 shared paper)Mary Anne Raymond (1 shared paper)Albert R. Wildt (2 shared papers)
- Journals
- Journal of Public Policy & Marketing (11 papers)Journal of Marketing Research (10 papers)Journal of Marketing (7 papers)Journal of Consumer Affairs (3 papers)Journal of Consumer Research (3 papers)
- Partner nations
- United StatesThailand
In The Last Decade
Michael B. Mazis
45 papers receiving 1.4k citations
Peers
Comparison fields: 5 of 118
- Marketing 825
- General Decision Sciences 71
- Tourism, Leisure and Hospitality Management 51
- Applied Psychology 163
- Organizational Behavior and Human Resource Management 201
Countries citing papers authored by Michael B. Mazis
This map shows the geographic impact of Michael B. Mazis's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael B. Mazis with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael B. Mazis more than expected).
Fields of papers citing papers by Michael B. Mazis
This network shows the impact of papers produced by Michael B. Mazis. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael B. Mazis. The network helps show where Michael B. Mazis may publish in the future.
Co-authors
The 25 scholars most cited alongside Michael B. Mazis, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 48 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1975 | 148 | |
| 2 | 1981 | 116 | |
| 3 | 1997 | 96 | |
| 4 | 2011 | 85 | |
| 5 | 1989 | 80 | |
| 6 | 1975 | 80 | |
| 7 | 1995 | 78 | |
| 8 | 1991 | 76 | |
| 9 | 1981 | 74 | |
| 10 | 1973 | 65 | |
| 11 | 1978 | 63 | |
| 12 | 1984 | 58 | |
| 13 | 1992 | 54 | |
| 14 | 1976 | 51 | |
| 15 | 1975 | 50 | |
| 16 | Product labeling and health risks | 1980 | 48 |
| 17 | 2001 | 38 | |
| 18 | Measuring Emotional Responses to Advertising | 1986 | 35 |
| 19 | 1973 | 33 | |
| 20 | 1981 | 31 |
About Michael B. Mazis
Michael B. Mazis is a scholar working on Marketing, Sociology and Political Science, Social Psychology, Pharmacology and Accounting, having authored 48 papers that have together received 1.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Market Behavior and Pricing (6 papers), Pharmaceutical industry and healthcare (5 papers), Customer Service Quality and Loyalty (4 papers), Business Law and Ethics (4 papers), Behavioral Health and Interventions (3 papers), Media, Gender, and Advertising (3 papers) and Psychology of Social Influence (3 papers). The work is most often cited by research in Marketing (825 citations), General Decision Sciences (71 citations), Tourism, Leisure and Hospitality Management (51 citations), Applied Psychology (163 citations) and Organizational Behavior and Human Resource Management (201 citations). Michael B. Mazis has collaborated with scholars based in United States and Thailand. Frequent co-authors include Louis A. Morris, Manoj Hastak, Richard Staelin, Steven C. Salop, Howard Beales, Olli T. Ahtola, Mary Anne Raymond, Albert R. Wildt, John L. Swasy and Robert B. Settle. Their work appears in journals such as Journal of Public Policy & Marketing, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Affairs and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.