Robert H. Ducoffe
- Sociology and Political Science top 1%
- Marketing top 0.5%
- Information Systems and Management top 0.5%
- Organizational Behavior and Human Resource Management top 5%
- Human-Computer Interaction top 5%
- Co-authors
- Yuan GaoMarios KoufarisDennis SandlerBonnie B. ReeceSandra SmithCharles A. McMellonFrank G. BinghamRichard E. Plank
- Topics
- Consumer Behavior in Brand Consumption and Identification (6 papers)Digital Marketing and Social Media (5 papers)Management and Marketing Education (3 papers)
- Journals
- Journal of Advertising ResearchJournal of Public Policy & MarketingInternational Journal of Advertising
- Partner nations
- United States
In The Last Decade
Robert H. Ducoffe
14 papers receiving 1.4k citations
Hit Papers
Peers
Comparison fields: 5 of 67
- Sociology and Political Science 1.4k
- Marketing 984
- Information Systems and Management 814
- Organizational Behavior and Human Resource Management 250
- Human-Computer Interaction 99
Countries citing papers authored by Robert H. Ducoffe
This map shows the geographic impact of Robert H. Ducoffe's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert H. Ducoffe with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert H. Ducoffe more than expected).
Fields of papers citing papers by Robert H. Ducoffe
This network shows the impact of papers produced by Robert H. Ducoffe. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert H. Ducoffe. The network helps show where Robert H. Ducoffe may publish in the future.
Co-authorship network of co-authors of Robert H. Ducoffe
This figure shows the co-authorship network connecting the top 25 collaborators of Robert H. Ducoffe. A scholar is included among the top collaborators of Robert H. Ducoffe based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert H. Ducoffe. Robert H. Ducoffe is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 53 | |
| 2 | 76 | |
| 3 | 13 | |
| 4 | 1 | |
| 5 | 21 | |
| 6 | Advertising Value and Advertising on the Webbreakdown → | 922 |
| 7 | How Consumers Assess the Value of Advertisingbreakdown → | 540 |
| 8 | 12 | |
| 9 | 4 | |
| 10 | 10 | |
| 11 | 1 | |
| 12 | 17 | |
| 13 | 1 | |
| 14 | 13 |
About Robert H. Ducoffe
Robert H. Ducoffe is a scholar working on Marketing, Management of Technology and Innovation and Accounting, having authored 14 papers that have together received 1.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Management and Marketing Education (3 papers). The work is most often cited by research in Information Systems and Management (814 citations), Marketing (984 citations) and Sociology and Political Science (1.4k citations). Robert H. Ducoffe has collaborated with scholars based in United States. Frequent co-authors include Yuan Gao, Marios Koufaris, Dennis Sandler, Bonnie B. Reece, Sandra Smith, Charles A. McMellon, Frank G. Bingham, Richard E. Plank and J. David Lichtenthal. Their work appears in journals such as Journal of Advertising Research, Journal of Public Policy & Marketing and International Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.