Wendy Gordon

455 total citations
13 papers, 284 citations indexed

About

Wendy Gordon is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Wendy Gordon has authored 13 papers receiving a total of 284 indexed citations (citations by other indexed papers that have themselves been cited), including 3 papers in Marketing, 2 papers in Social Psychology and 2 papers in Sociology and Political Science. Recurrent topics in Wendy Gordon's work include Consumer Behavior in Brand Consumption and Identification (3 papers), Psychology of Social Influence (2 papers) and Emotions and Moral Behavior (1 paper). Wendy Gordon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Psychology of Social Influence (2 papers) and Emotions and Moral Behavior (1 paper). Wendy Gordon collaborates with scholars based in United States. Wendy Gordon's co-authors include Ellen Day and has published in prestigious journals such as Journal of Marketing Research, Journal of American History and Journal of Advertising Research.

In The Last Decade

Wendy Gordon

13 papers receiving 210 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Wendy Gordon United States	8	119	94	47	36	33	13	284
Russell G. Wahlers United States	8	162 1.4×	163 1.7×	46 1.0×	63 1.8×	34 1.0×	15	334
Ronald E. Taylor United States	8	197 1.7×	164 1.7×	47 1.0×	27 0.8×	46 1.4×	20	380
Glen H. Brodowsky United States	11	237 2.0×	227 2.4×	78 1.7×	62 1.7×	28 0.8×	25	438
Jeanne Heitmeyer United States	9	346 2.9×	113 1.2×	100 2.1×	63 1.8×	25 0.8×	19	462
Robert S. Heiser United States	10	185 1.6×	148 1.6×	60 1.3×	41 1.1×	23 0.7×	18	306
Yuniya Kawamura United States	8	123 1.0×	102 1.1×	18 0.4×	23 0.6×	31 0.9×	14	497
Sun-A Lee United States	11	124 1.0×	150 1.6×	46 1.0×	28 0.8×	32 1.0×	23	341
Amy Rummel United States	7	95 0.8×	49 0.5×	59 1.3×	64 1.8×	16 0.5×	10	278
Gary F. Soldow United States	9	193 1.6×	150 1.6×	94 2.0×	74 2.1×	43 1.3×	16	364
Carmela Bosangit United Kingdom	9	185 1.6×	253 2.7×	43 0.9×	42 1.2×	68 2.1×	15	459

Countries citing papers authored by Wendy Gordon

Since Specialization

Citations

This map shows the geographic impact of Wendy Gordon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wendy Gordon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wendy Gordon more than expected).

Fields of papers citing papers by Wendy Gordon

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Wendy Gordon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wendy Gordon. The network helps show where Wendy Gordon may publish in the future.

Co-authorship network of co-authors of Wendy Gordon

This figure shows the co-authorship network connecting the top 25 collaborators of Wendy Gordon. A scholar is included among the top collaborators of Wendy Gordon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Wendy Gordon. Wendy Gordon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

13 of 13 papers shown

1.

Gordon, Wendy, et al.. (2022). Qualitative Market Research. 4 indexed citations

2.

Gordon, Wendy, et al.. (2016). Slouching toward Student-Centered Assessment. Journal of American History. 102(4). 1108–1122. 3 indexed citations

3.

Gordon, Wendy. (2011). Behavioural Economics and Qualitative Research – A Marriage Made in Heaven?. International Journal of Market Research. 53(2). 171–185. 25 indexed citations

4.

Gordon, Wendy. (2006). What Do Consumers Do Emotionally with Advertising?. Journal of Advertising Research. 46(1). 2–10. 25 indexed citations

5.

Gordon, Wendy. (2006). Out with the New, in with the Old. International Journal of Market Research. 48(1). 7–26. 22 indexed citations

6.

Gordon, Wendy. (2002). The darkroom of the mind — what does neuropsychology now tell us about brands?. Journal of Consumer Behaviour. 1(3). 280–292. 17 indexed citations

7.

Gordon, Wendy, et al.. (2000). The 21st Century Consumer: A New Model of Thinking. International Journal of Market Research. 42(2). 1–16. 17 indexed citations

8.

Gordon, Wendy. (1999). Goodthinking : a guide to qualitative research. Medical Entomology and Zoology. 33 indexed citations

9.

Gordon, Wendy, et al.. (1997). How do Consumers Feel Advertising Works?. Market Research Society Journal. 39(1). 1–11. 1 indexed citations

10.

Gordon, Wendy, et al.. (1996). Buying the brand at point of choice. Journal of Brand Management. 4(1). 35–44. 2 indexed citations

11.

Gordon, Wendy. (1994). Taking brand repertoires seriously. Journal of Brand Management. 2(1). 25–30. 9 indexed citations

12.

Gordon, Wendy, et al.. (1991). The …. space …. between …. words. The application of a new model of communication to quantitative brand image measurement. Management Research News. 14(4/5). 33–35. 2 indexed citations

13.

Day, Ellen, et al.. (1990). Qualitative Market Research: A Practitioner's and Buyer's Guide. Journal of Marketing Research. 27(1). 117–117. 124 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact