Wendy Gordon
- Marketing top 5%
- Sociology and Political Science
- Organizational Behavior and Human Resource Management top 10%
- Social Psychology
- Strategy and Management
- Co-authors
- Ellen Day
- Topics
- Consumer Behavior in Brand Consumption and Identification (3 papers)Psychology of Social Influence (2 papers)Emotions and Moral Behavior (1 paper)
- Cited by
- MarketingTourism, Leisure and Hospitality ManagementOrganizational Behavior and Human Resource Management
- Partner nations
- United States
In The Last Decade
Wendy Gordon
13 papers receiving 210 citations
Peers
Comparison fields: 5 of 73
- Marketing 119
- Sociology and Political Science 94
- Organizational Behavior and Human Resource Management 47
- Social Psychology 36
- Strategy and Management 33
Countries citing papers authored by Wendy Gordon
This map shows the geographic impact of Wendy Gordon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wendy Gordon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wendy Gordon more than expected).
Fields of papers citing papers by Wendy Gordon
This network shows the impact of papers produced by Wendy Gordon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wendy Gordon. The network helps show where Wendy Gordon may publish in the future.
Co-authorship network of co-authors of Wendy Gordon
This figure shows the co-authorship network connecting the top 25 collaborators of Wendy Gordon. A scholar is included among the top collaborators of Wendy Gordon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Wendy Gordon. Wendy Gordon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 4 | |
| 2 | 3 | |
| 3 | 25 | |
| 4 | 25 | |
| 5 | 22 | |
| 6 | 17 | |
| 7 | 17 | |
| 8 | Goodthinking : a guide to qualitative research | 33 |
| 9 | 1 | |
| 10 | 2 | |
| 11 | 9 | |
| 12 | 2 | |
| 13 | 124 |
About Wendy Gordon
Wendy Gordon is a scholar working on General Decision Sciences, Marketing and Communication, having authored 13 papers that have together received 284 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (3 papers), Psychology of Social Influence (2 papers) and Emotions and Moral Behavior (1 paper). The work is most often cited by research in Marketing (119 citations), Tourism, Leisure and Hospitality Management (17 citations) and Organizational Behavior and Human Resource Management (47 citations). Wendy Gordon has collaborated with scholars based in United States. Frequent co-authors include Ellen Day. Their work appears in journals such as Journal of Marketing Research, Journal of American History and Journal of Advertising Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.