Kak Yoon

567 total citations
18 papers, 406 citations indexed

About

Kak Yoon is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Kak Yoon has authored 18 papers receiving a total of 406 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Social Psychology. Recurrent topics in Kak Yoon's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Media Influence and Health (4 papers). Kak Yoon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Media Influence and Health (4 papers). Kak Yoon collaborates with scholars based in United States, South Korea and Japan. Kak Yoon's co-authors include Min‐Sun Kim, Darrel D. Muehling, Paul D. Bolls, Bruce E. Pinkleton, Annie Lang, Bonnie B. Reece, Minsun Kim, Russell N. Laczniak, Akira Miyahara and Sinae Kim and has published in prestigious journals such as International Journal of Intercultural Relations, Media Psychology and Psychological Reports.

In The Last Decade

Kak Yoon

16 papers receiving 349 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Kak Yoon United States 11 232 183 89 81 61 18 406
Jacqueline C. Hitchon United States 15 230 1.0× 135 0.7× 88 1.0× 139 1.7× 77 1.3× 17 476
Arlene G. Asuncion United States 8 346 1.5× 74 0.4× 79 0.9× 71 0.9× 180 3.0× 12 480
Rebecca H. Holman 8 150 0.6× 199 1.1× 59 0.7× 41 0.5× 97 1.6× 14 433
Matthew A. Maxwell-Smith Canada 8 186 0.8× 54 0.3× 52 0.6× 33 0.4× 48 0.8× 13 317
Gwendelyn S. Nisbett United States 11 262 1.1× 44 0.2× 162 1.8× 91 1.1× 61 1.0× 24 434
John R. Baseheart United States 8 132 0.6× 53 0.3× 96 1.1× 98 1.2× 66 1.1× 10 321
Heather Shoenberger United States 13 349 1.5× 218 1.2× 67 0.8× 116 1.4× 40 0.7× 29 499
Kim Daniloski United States 6 143 0.6× 129 0.7× 25 0.3× 82 1.0× 51 0.8× 8 303
William G. Christ United States 11 162 0.7× 41 0.2× 146 1.6× 159 2.0× 70 1.1× 27 462
Yoon Hi Sung United States 13 248 1.1× 182 1.0× 50 0.6× 73 0.9× 44 0.7× 27 409

Countries citing papers authored by Kak Yoon

Since Specialization
Citations

This map shows the geographic impact of Kak Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kak Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kak Yoon more than expected).

Fields of papers citing papers by Kak Yoon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kak Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kak Yoon. The network helps show where Kak Yoon may publish in the future.

Co-authorship network of co-authors of Kak Yoon

This figure shows the co-authorship network connecting the top 25 collaborators of Kak Yoon. A scholar is included among the top collaborators of Kak Yoon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kak Yoon. Kak Yoon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

18 of 18 papers shown
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Yoon, Kak, et al.. (2017). Mobile Advertising Format's Effect on CTR : The Interaction Effect between Product Characteristics and Product Involvement. Gwanggohak yeon-gu. 28(1). 7–26. 1 indexed citations
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Yoon, Kak, et al.. (2007). The Factors that Affect Consumer's Perceptions of Corporate Social Responsibility Activities. 163–186. 6 indexed citations
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Bolls, Paul D., Darrel D. Muehling, & Kak Yoon. (2003). The effects of television commercial pacing on viewers' attention and memory. Journal of Marketing Communications. 9(1). 17–28. 44 indexed citations
9.
Yoon, Kak. (2002). A content analysis of the cultural values reflected in 1987 and 1997 Korean magazine advertisements. Asian Journal of Communication. 12(1). 40–57. 1 indexed citations
10.
Yoon, Kak, Paul D. Bolls, & Darrel D. Muehling. (1999). The Effect of Involvement, Arousal, and Pace on Claim and Non-claim Components of Attitude toward the Ad. Media Psychology. 1(4). 331–352. 18 indexed citations
11.
Yoon, Kak, Paul D. Bolls, & Annie Lang. (1998). The effects of arousal on liking and believability of commercials. Journal of Marketing Communications. 4(2). 101–114. 32 indexed citations
12.
Miyahara, Akira, et al.. (1998). Conflict resolution styles among COLLECTIVIST cultures: a comparison between Japanese and Koreans. International Journal of Intercultural Relations. 22(4). 505–525. 29 indexed citations
13.
Yoon, Kak, et al.. (1998). A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions. Mass Communication & Society. 1(3&4). 153–173. 10 indexed citations
14.
Yoon, Kak, et al.. (1998). A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions. Mass Communication & Society. 1(3-4). 153–173. 85 indexed citations
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Yoon, Kak, et al.. (1996). A comparison of Korean and American attitudes towards advertising. Journal of Marketing Communications. 2(4). 231–245. 14 indexed citations
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Yoon, Kak. (1995). Attitudes toward advertising held by the boomers and the busters: some facts and myths. Journal of Marketing Communications. 1(1). 25–36. 10 indexed citations
18.
Yoon, Kak, Russell N. Laczniak, Darrel D. Muehling, & Bonnie B. Reece. (1995). A Revised Model of Advertising Processing: Extending the Dual Mediation Hypothesis. Journal of Current Issues & Research in Advertising. 17(2). 53–67. 26 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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