Kak Yoon
- Sociology and Political Science top 10%
- Marketing top 5%
- Communication top 5%
- Literature and Literary Theory top 5%
- Social Psychology
- Co-authors
- Min‐Sun KimDarrel D. MuehlingPaul D. BollsBruce E. PinkletonAnnie LangBonnie B. ReeceMinsun KimRussell N. Laczniak
- Topics
- Consumer Behavior in Brand Consumption and Identification (11 papers)Digital Marketing and Social Media (6 papers)Media Influence and Health (4 papers)
- Partner nations
- United StatesSouth KoreaJapan
In The Last Decade
Kak Yoon
16 papers receiving 349 citations
Peers
Comparison fields: 5 of 64
- Sociology and Political Science 232
- Marketing 183
- Communication 89
- Literature and Literary Theory 81
- Social Psychology 61
Countries citing papers authored by Kak Yoon
This map shows the geographic impact of Kak Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kak Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kak Yoon more than expected).
Fields of papers citing papers by Kak Yoon
This network shows the impact of papers produced by Kak Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kak Yoon. The network helps show where Kak Yoon may publish in the future.
Co-authorship network of co-authors of Kak Yoon
This figure shows the co-authorship network connecting the top 25 collaborators of Kak Yoon. A scholar is included among the top collaborators of Kak Yoon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kak Yoon. Kak Yoon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 1 | |
| 3 | 3 | |
| 4 | 1 | |
| 5 | 5 | |
| 6 | The Factors that Affect Consumer's Perceptions of Corporate Social Responsibility Activities | 6 |
| 7 | 76 | |
| 8 | 44 | |
| 9 | 1 | |
| 10 | 18 | |
| 11 | 32 | |
| 12 | 29 | |
| 13 | 10 | |
| 14 | 85 | |
| 15 | 14 | |
| 16 | 43 | |
| 17 | 10 | |
| 18 | 26 |
About Kak Yoon
Kak Yoon is a scholar working on Marketing, Cultural Studies and Literature and Literary Theory, having authored 18 papers that have together received 406 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Media Influence and Health (4 papers). The work is most often cited by research in Marketing (183 citations), Communication (89 citations) and Literature and Literary Theory (81 citations). Kak Yoon has collaborated with scholars based in United States, South Korea and Japan. Frequent co-authors include Min‐Sun Kim, Darrel D. Muehling, Paul D. Bolls, Bruce E. Pinkleton, Annie Lang, Bonnie B. Reece, Minsun Kim, Russell N. Laczniak, Akira Miyahara and Sinae Kim. Their work appears in journals such as International Journal of Intercultural Relations, Media Psychology and Psychological Reports.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.