Franz‐Rudolf Esch

4.6k total citations · 1 hit paper
45 papers, 866 citations indexed

About

Franz‐Rudolf Esch is a scholar working on Strategy and Management, Management of Technology and Innovation and Marketing. According to data from OpenAlex, Franz‐Rudolf Esch has authored 45 papers receiving a total of 866 indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Strategy and Management, 22 papers in Management of Technology and Innovation and 18 papers in Marketing. Recurrent topics in Franz‐Rudolf Esch's work include Corporate Governance and Management (24 papers), Digital Innovation in Industries (22 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Franz‐Rudolf Esch is often cited by papers focused on Corporate Governance and Management (24 papers), Digital Innovation in Industries (22 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Franz‐Rudolf Esch collaborates with scholars based in Germany, Switzerland and United States. Franz‐Rudolf Esch's co-authors include Bernd H. Schmitt, Tobias Langner, Christian E. Elger, Carolin Neuhaus, Bernd Weber, Sebastian Ullrich, Joachim Kernstock, Torsten Tomczak, Manfred Bruhn and Tobias Schaefers and has published in prestigious journals such as Psychology and Marketing, Journal of Consumer Psychology and Journal of Product & Brand Management.

In The Last Decade

Franz‐Rudolf Esch

33 papers receiving 766 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Are brands forever? How brand knowledge and relationships affect current and future purchases

2006 579 citations Franz‐Rudolf Esch, Tobias Langner et al. profile →

Peers

Countries citing papers authored by Franz‐Rudolf Esch

Since Specialization

Citations

This map shows the geographic impact of Franz‐Rudolf Esch's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Franz‐Rudolf Esch with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Franz‐Rudolf Esch more than expected).

Fields of papers citing papers by Franz‐Rudolf Esch

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Franz‐Rudolf Esch. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Franz‐Rudolf Esch. The network helps show where Franz‐Rudolf Esch may publish in the future.

Co-authorship network of co-authors of Franz‐Rudolf Esch

This figure shows the co-authorship network connecting the top 25 collaborators of Franz‐Rudolf Esch. A scholar is included among the top collaborators of Franz‐Rudolf Esch based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Franz‐Rudolf Esch. Franz‐Rudolf Esch is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Marketing 2017 ·Franz‐Rudolf Esch, Andreas Herrmann, Henrik Sattler	1
2	Handbuch Strategische Kommunikation 2016 ·DIAL (Catholic University of Leuven) ·Tobias Langner, Franz‐Rudolf Esch, Manfred Bruhn	2
3	Message Reframing in Advertising 2014 ·Psychology and Marketing ·(unknown), Franz‐Rudolf Esch, Tobias Schaefers, (unknown)	12
4	Corporate Brand Management 2014 ·Alexandria (UniSG) (University of St.Gallen) ·Franz‐Rudolf Esch, Torsten Tomczak, Joachim Kernstock, Tobias Langner, (unknown)	2
5	Internal Branding 2014 ·Vahlen eBooks ·Franz‐Rudolf Esch, (unknown), (unknown)	0
6	Der Hybrid-Fahrer, das Unbekannte Wesen? 2012 ·(unknown), Franz‐Rudolf Esch	1
7	Wirkung integrierter Kommunikation 2010 ·Gabler eBooks ·Franz‐Rudolf Esch	1
8	Customer Touchpoints marken- und kundenspezifisch managen 2010 ·Marketing Review St Gallen ·Franz‐Rudolf Esch, (unknown), (unknown), (unknown), (unknown)	5
9	Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands? 2010 ·Journal of Consumer Psychology ·Franz‐Rudolf Esch, (unknown), Bernd H. Schmitt, Christian E. Elger, Carolin Neuhaus, Bernd Weber	110
10	Sein und schein 2009 ·Franz‐Rudolf Esch, (unknown)	5
11	The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility 2009 ·Psychology and Marketing ·Franz‐Rudolf Esch, Bernd H. Schmitt, (unknown), Tobias Langner	27
12	The Brand Anchoring Effect: a Judgment Bias Resulting From Brand Awareness and Temporary Accessibility 2007 ·ACR North American Advances ·Franz‐Rudolf Esch, Bernd H. Schmitt, (unknown), Tobias Langner	1
13	Corporate Brand Management 2006 ·Gabler eBooks ·Franz‐Rudolf Esch, Torsten Tomczak, Joachim Kernstock, Tobias Langner	4
14	Der Beitrag akustischer Reize zur integrierten Markenkommunikation 2005 ·Marketing ZFP ·Franz‐Rudolf Esch, (unknown)	1
15	Anchoringeffekte bei der Urteilsbildung gegenüber Markenallianzen 2005 ·Marketing ZFP ·Franz‐Rudolf Esch, (unknown)	0
16	Integriertes Branding neuer Marken 2004 ·Marketing ZFP ·Tobias Langner, Franz‐Rudolf Esch	1
17	Brand Performance Measurement zur wirksamen Markennavigation 2002 ·Controlling ·Franz‐Rudolf Esch, (unknown), Tobias Langner	0
18	Wirkungen integrierter Kommunikation. Teil l : Theoretische Grundlagen. 1998 ·Marketing ZFP ·Franz‐Rudolf Esch	1
19	Wirkung integrierter Kommunikation 1998 ·Deutscher Universitätsverlag eBooks ·Franz‐Rudolf Esch	7
20	Expertensysteme im Marketing 1989 ·Marketing ZFP ·Franz‐Rudolf Esch, (unknown)	0

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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