Siva K. Balasubramanian

About

Siva K. Balasubramanian is a scholar working on Marketing, Sociology and Political Science and Management Science and Operations Research. According to data from OpenAlex, Siva K. Balasubramanian has authored 64 papers receiving a total of 2.5k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 17 papers in Sociology and Political Science and 13 papers in Management Science and Operations Research. Recurrent topics in Siva K. Balasubramanian’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Innovation Diffusion and Forecasting (12 papers) and Customer Service Quality and Loyalty (12 papers). Siva K. Balasubramanian is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Innovation Diffusion and Forecasting (12 papers) and Customer Service Quality and Loyalty (12 papers). Siva K. Balasubramanian collaborates with scholars based in United States, Latvia and Italy. Siva K. Balasubramanian's co-authors include Catherine Cole, Hemant Patwardhan, Wanki Moon, Wagner A. Kamakura, James A. Karrh, Arbindra Rimal, Banwari Mittal, V. Kumar, Pola B. Gupta and Vikas Kumar and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Co-authorship network of co-authors of Siva K. Balasubramanian i

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Fields of papers citing papers by Siva K. Balasubramanian

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Siva K. Balasubramanian. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Siva K. Balasubramanian. The network helps show where Siva K. Balasubramanian may publish in the future.

Countries citing papers authored by Siva K. Balasubramanian

Since Specialization

Citations

This map shows the geographic impact of Siva K. Balasubramanian's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Siva K. Balasubramanian with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Siva K. Balasubramanian more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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