Gerrit van Bruggen

4.2k total citations · 2 hit papers
48 papers, 2.9k citations indexed

About

Gerrit van Bruggen is a scholar working on Marketing, Sociology and Political Science and Management of Technology and Innovation. According to data from OpenAlex, Gerrit van Bruggen has authored 48 papers receiving a total of 2.9k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 12 papers in Sociology and Political Science and 12 papers in Management of Technology and Innovation. Recurrent topics in Gerrit van Bruggen's work include Digital Marketing and Social Media (11 papers), Consumer Market Behavior and Pricing (10 papers) and Organizational Management and Leadership (10 papers). Gerrit van Bruggen is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Market Behavior and Pricing (10 papers) and Organizational Management and Leadership (10 papers). Gerrit van Bruggen collaborates with scholars based in Netherlands, United States and Germany. Gerrit van Bruggen's co-authors include Berend Wierenga, Arvind Rangaswamy, Cees B.M. Van Riel, Guido Berens, Gary L. Lilien, Kristine De Valck, Manish Kacker, Ralf van der Lans, Ale Smidts and Jehoshua Eliashberg and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Gerrit van Bruggen

46 papers receiving 2.6k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance

2005 560 citations Guido Berens, Gerrit van Bruggen et al. Journal of Marketing profile →
Virtual communities: A marketing perspective

2009 420 citations Gerrit van Bruggen, Berend Wierenga et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Gerrit van Bruggen Netherlands	23	1.4k	1.1k	828	770	525	48	2.9k
K. Sivakumar United States	21	1.4k 1.0×	1.0k 1.0×	689 0.8×	886 1.2×	561 1.1×	58	2.8k
Raji Srinivasan United States	28	1.4k 0.9×	924 0.9×	1.4k 1.7×	793 1.0×	503 1.0×	49	3.8k
Martin Spann Germany	31	1.7k 1.2×	1.3k 1.2×	599 0.7×	392 0.5×	614 1.2×	140	3.5k
Ja‐Shen Chen Taiwan	27	1.1k 0.8×	900 0.8×	852 1.0×	701 0.9×	688 1.3×	62	2.9k
Manjit S. Yadav United States	22	1.9k 1.3×	1.4k 1.3×	790 1.0×	1.5k 1.9×	782 1.5×	31	3.7k
Lyndon Simkin United Kingdom	29	1.6k 1.1×	1000 0.9×	624 0.8×	988 1.3×	273 0.5×	99	2.9k
Ali Kara United States	28	1.3k 0.9×	911 0.9×	808 1.0×	1.2k 1.5×	402 0.8×	97	3.4k
Paul Herbig United States	29	999 0.7×	1.2k 1.1×	1.0k 1.3×	861 1.1×	409 0.8×	157	3.2k
Charles H. Noble United States	24	1.2k 0.8×	936 0.9×	1.2k 1.5×	1.1k 1.4×	335 0.6×	57	3.2k
Jos Lemmink Netherlands	32	1.8k 1.2×	1.3k 1.2×	712 0.9×	2.0k 2.6×	844 1.6×	62	3.9k

Countries citing papers authored by Gerrit van Bruggen

Since Specialization

Citations

This map shows the geographic impact of Gerrit van Bruggen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gerrit van Bruggen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gerrit van Bruggen more than expected).

Fields of papers citing papers by Gerrit van Bruggen

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gerrit van Bruggen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gerrit van Bruggen. The network helps show where Gerrit van Bruggen may publish in the future.

Co-authorship network of co-authors of Gerrit van Bruggen

This figure shows the co-authorship network connecting the top 25 collaborators of Gerrit van Bruggen. A scholar is included among the top collaborators of Gerrit van Bruggen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gerrit van Bruggen. Gerrit van Bruggen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Ataman, M. Berk, et al.. (2024). If it ain’t broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings. International Journal of Research in Marketing. 42(2). 467–486.

Wierenga, Berend, et al.. (2023). DRIVERS OF MARKETING CAREER SUCCESS. Marketing Education Review. 34(1). 3–22. 4 indexed citations

Gelper, Sarah, Ralf van der Lans, & Gerrit van Bruggen. (2013). Viral Marketing via Online Social Networks: Competing for Your Friends' Attention. Rare & Special e-Zone (The Hong Kong University of Science and Technology). 1 indexed citations

Lans, Ralf van der, Gerrit van Bruggen, Jehoshua Eliashberg, & Berend Wierenga. (2012). Seeding a Message to Harvest Reach. Predicting and Optimizing the Spread of Electronic Word-of-Mouth. Data Archiving and Networked Services (DANS). 4(1). 32–41. 1 indexed citations

Bruggen, Gerrit van, et al.. (2010). Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems. Data Archiving and Networked Services (DANS). 4(4). 209–332. 11 indexed citations

Lans, Ralf van der, Gerrit van Bruggen, Jehoshua Eliashberg, & Berend Wierenga. (2009). A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth. Data Archiving and Networked Services (DANS). 140 indexed citations

Lans, Ralf van der, Gerrit van Bruggen, Jehoshua Eliashberg, & Berend Wierenga. (2009). A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth. Marketing Science. 29(2). 348–365. 10 indexed citations

Kayandé, Ujwal, Arnaud De Bruyn, Gary L. Lilien, Arvind Rangaswamy, & Gerrit van Bruggen. (2006). How Feedback Can Improve Managerial Evaluations of Model-based Marketing Decision Support Systems. Data Archiving and Networked Services (DANS).

Bruggen, Gerrit van, Martin Spann, Gary L. Lilien, & Bernd Skiera. (2006). Institutional Forecasting: The Performance of Thin Virtual Stock Markets. ERIM report series research in management. 1 indexed citations

10.

Bruggen, Gerrit van & Berend Wierenga. (2005). When are CRM Systems Successful? The Perspective of the User and of the Organization. ERIM report series research in management. 11 indexed citations

11.

Berens, Guido, et al.. (2002). The Added Value of Corporate Brands. RePub (Erasmus University, Rotterdam). 1 indexed citations

12.

Berens, Guido & Gerrit van Bruggen. (2002). THE ADDED VALUE OF CORPORATE BRANDS: WHEN DO ORGANIZATIONAL ASSOCIATIONS AFFECT PRODUCT EVALUATIONS?. 2 indexed citations

13.

Lilien, Gary L., Arvind Rangaswamy, Gerrit van Bruggen, & Berend Wierenga. (2002). Bridging the marketing theory–practice gap with marketing engineering. Journal of Business Research. 55(2). 111–121. 25 indexed citations

14.

Bruggen, Gerrit van. (2001). Marketing, Informatie en Besluitvorming: een inter-organisationeel Perspectief. RePEc: Research Papers in Economics. 2 indexed citations

15.

Lilien, Gary L., et al.. (2001). How and Why Decision Models Influence Marketing Resource Allocations. ERIM Report Series Research in Management. 2 indexed citations

16.

Wierenga, Berend & Gerrit van Bruggen. (2001). Developing a Customized Decision-Support System for Brand Managers. INFORMS Journal on Applied Analytics. 31(3_supplement). S128–S145. 5 indexed citations

17.

Wierenga, Berend & Gerrit van Bruggen. (2001). Developing a Customized Decision-Support System for Brand Managers. INFORMS Journal on Applied Analytics. 31(3 - Supplement). 128–145. 9 indexed citations

18.

Bruggen, Gerrit van, Ale Smidts, & Berend Wierenga. (1998). Improving Decision Making by Means of a Marketing Decision Support System. Management Science. 44(5). 645–658. 102 indexed citations

19.

Wierenga, Berend & Gerrit van Bruggen. (1997). The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems. Journal of Marketing. 61(3). 21–21. 34 indexed citations

20.

Bruggen, Gerrit van, Ale Smidts, & Berend Wierenga. (1996). The impact of the quality of a marketing decision support system: An experimental study. International Journal of Research in Marketing. 13(4). 331–343. 32 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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