Anu Helkkula

2.6k total citations · 1 hit paper
31 papers, 1.8k citations indexed

About

Anu Helkkula is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Anu Helkkula has authored 31 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 15 papers in Organizational Behavior and Human Resource Management and 9 papers in Sociology and Political Science. Recurrent topics in Anu Helkkula's work include Service and Product Innovation (22 papers), Customer Service Quality and Loyalty (14 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Anu Helkkula is often cited by papers focused on Service and Product Innovation (22 papers), Customer Service Quality and Loyalty (14 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Anu Helkkula collaborates with scholars based in Finland, United States and Sweden. Anu Helkkula's co-authors include Carol Kelleher, Minna Pihlström, Elina Jaakkola, Leena Aarikka‐Stenroos, Christian Kowalkowski, Valtteri Kaartemo, Bård Tronvoll, Lars Witell, Suellen J. Hogan and Mattias Elg and has published in prestigious journals such as Journal of Business Research, Social Science & Medicine and Annals of Tourism Research.

In The Last Decade

Anu Helkkula

31 papers receiving 1.7k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Characterizing Value as an Experience

2012 439 citations Anu Helkkula, Carol Kelleher et al. Journal of Service Research profile →

Peers

Anu Helkkula

MARKE

OBHRM

SPS

SM

ISM

Kate L. Daunt United Kingdom

Lilliemay Cheung Australia

Tom Chen Australia

Edwin N. Torres United States

George D. Deitz United States

Xiucheng Fan China

Ana Belén del Río Lanza Spain

Sterling A. Bone United States

Linda Alkire United States

Nwamaka A. Anaza United States

Kate L. Daunt United Kingdom

Anu Helkkula

662 ×0.5

MARKE

658 ×0.7

OBHRM

649 ×1.0

SPS

108 ×0.6

SM

135 ×0.8

ISM

Citations per year, relative to Anu Helkkula Anu Helkkula (= 1×) peers Kate L. Daunt

Countries citing papers authored by Anu Helkkula

Since Specialization

Citations

This map shows the geographic impact of Anu Helkkula's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anu Helkkula with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anu Helkkula more than expected).

Fields of papers citing papers by Anu Helkkula

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Anu Helkkula. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Anu Helkkula. The network helps show where Anu Helkkula may publish in the future.

Co-authorship network of co-authors of Anu Helkkula

This figure shows the co-authorship network connecting the top 25 collaborators of Anu Helkkula. A scholar is included among the top collaborators of Anu Helkkula based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Anu Helkkula. Anu Helkkula is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Sweeney, Jill & Anu Helkkula. (2025). ‘Adventure before dementia’: Identity renaissance and well-being through grey nomad travel experiences. Annals of Tourism Research. 111. 103903–103903. 1 indexed citations

2.

Kaartemo, Valtteri & Anu Helkkula. (2024). Human–AI resource relations in value cocreation in service ecosystems. Journal of service management. 36(2). 291–306. 5 indexed citations

3.

Gallan, Andrew S., et al.. (2024). Why did this happen to me? Causal attributions of illness and cultural health capital. Social Science & Medicine. 350. 116923–116923. 1 indexed citations

4.

Helkkula, Anu, Eric J. Arnould, & An Chen. (2022). Glocalization in Service Cultures: Tensions in Customers’ Service Expectations and Experiences. Journal of Service Research. 26(2). 233–250. 7 indexed citations

5.

Helkkula, Anu & Eric J. Arnould. (2022). Using neo-animism to revisit actors for Sustainable Development Goals (SDGs) in S-D logic. Journal of Business Research. 149. 860–868. 20 indexed citations

6.

Gallan, Andrew S. & Anu Helkkula. (2022). Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises. AMS Review. 12(1-2). 85–101. 9 indexed citations

7.

Helkkula, Anu & Eric J. Arnould. (2022). Developing and renewing marketing as a scientific discipline through reflexive cocreation. AMS Review. 12(3-4). 168–173. 4 indexed citations

8.

Saunila, Minna, et al.. (2022). Business-to-Business Value Co-creation: Suppliers’ Perspective of Essential Information Systems Capabilities. 9(1). 81–106. 3 indexed citations

9.

Gallan, Andrew S., Sertan Kabadayi, Faizan Ali, et al.. (2021). Transformative hospitality services: A conceptualization and development of organizational dimensions. Journal of Business Research. 134. 171–183. 25 indexed citations

10.

Helkkula, Anu, Christian Kowalkowski, & Bård Tronvoll. (2018). Archetypes of Service Innovation. Journal of Service Research. 21(3). 284–301. 142 indexed citations

11.

Helkkula, Anu, Christian Kowalkowski, & Bård Tronvoll. (2018). Archetypes of Service Innovation: Implications for Value Cocreation. SSRN Electronic Journal. 9 indexed citations

12.

Helkkula, Anu, et al.. (2017). Human-to-nonhuman value co-creation and resource integration: parasocial actors in a service ecosystem. 3 indexed citations

13.

Jaakkola, Elina, Anu Helkkula, & Leena Aarikka‐Stenroos. (2015). Understanding and advancing service experience co-creation. Journal of service management. 26(2). 24 indexed citations

14.

Helkkula, Anu, et al.. (2015). Service experiences beyond the direct use: indirect customer use experiences of smartphone apps. Journal of service management. 26(2). 224–248. 51 indexed citations

15.

Kauppinen‐Räisänen, Hannele, Johanna Gummerus, Catharina von Koskull, et al.. (2014). Am I worth it? Gifting myself with luxury. Journal of Fashion Marketing and Management. 18(2). 112–132. 21 indexed citations

16.

Helkkula, Anu, Carol Kelleher, & Minna Pihlström. (2012). Practices and experiences: challenges and opportunities for value research. Journal of service management. 23(4). 554–570. 61 indexed citations

17.

Helkkula, Anu. (2011). Characterising the concept of service experience. Journal of service management. 22(3). 367–389. 197 indexed citations

18.

Kelleher, Carol & Anu Helkkula. (2010). Virtually Speaking-Customer to Customer Communication in Blogs. The Journal of Applied Management and Entrepreneurship. 15(3). 4. 9 indexed citations

19.

Gill, Liz, Anu Helkkula, Nicola Cobelli, & Lesley White. (2010). How do customers and pharmacists experience generic substitution?. International Journal of Pharmaceutical and Healthcare Marketing. 4(4). 375–395. 26 indexed citations

20.

Helkkula, Anu & Carol Kelleher. (2010). Circularity of customer service experience and customer perceived value. Journal of Customer Behaviour. 9(1). 37–53. 128 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact