Yoon‐Na Cho

1.4k total citations
32 papers, 1.1k citations indexed

About

Yoon‐Na Cho is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Yoon‐Na Cho has authored 32 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Social Psychology. Recurrent topics in Yoon‐Na Cho's work include Consumer Behavior in Brand Consumption and Identification (16 papers), Environmental Sustainability in Business (8 papers) and Environmental Education and Sustainability (6 papers). Yoon‐Na Cho is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Environmental Sustainability in Business (8 papers) and Environmental Education and Sustainability (6 papers). Yoon‐Na Cho collaborates with scholars based in United States, South Korea and Netherlands. Yoon‐Na Cho's co-authors include Anastasia Thyroff, Hyun Ju Lee, Seong-Yeon Park, Molly Inhofe Rapert, Brian N. Rutherford, Ernest Baskin, Jungkun Park, Charles R. Taylor, Scot Burton and George R. Milne and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Advertising.

In The Last Decade

Yoon‐Na Cho

30 papers receiving 1.0k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Yoon‐Na Cho United States 15 643 275 271 151 149 32 1.1k
Stephen Holden Australia 12 760 1.2× 146 0.5× 336 1.2× 103 0.7× 122 0.8× 25 1.2k
Brigitte Naderer Austria 21 785 1.2× 160 0.6× 755 2.8× 104 0.7× 76 0.5× 63 1.5k
Adilson Borges France 20 898 1.4× 135 0.5× 353 1.3× 88 0.6× 155 1.0× 45 1.3k
Jinyoung Im United States 16 559 0.9× 233 0.8× 492 1.8× 79 0.5× 146 1.0× 38 1.3k
Lynn Sudbury‐Riley United Kingdom 16 529 0.8× 128 0.5× 227 0.8× 74 0.5× 113 0.8× 40 947
H. Onur Bodur Canada 15 623 1.0× 132 0.5× 304 1.1× 106 0.7× 119 0.8× 22 989
Bonnie Simpson Canada 13 744 1.2× 385 1.4× 407 1.5× 143 0.9× 155 1.0× 23 1.1k
Yeon Ho Shin United States 20 819 1.3× 369 1.3× 410 1.5× 97 0.6× 99 0.7× 50 1.4k
Uzma Khan United States 14 787 1.2× 135 0.5× 462 1.7× 60 0.4× 255 1.7× 32 1.5k
Jeffery Bray United Kingdom 13 610 0.9× 207 0.8× 190 0.7× 171 1.1× 52 0.3× 25 1.0k

Countries citing papers authored by Yoon‐Na Cho

Since Specialization
Citations

This map shows the geographic impact of Yoon‐Na Cho's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yoon‐Na Cho with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yoon‐Na Cho more than expected).

Fields of papers citing papers by Yoon‐Na Cho

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yoon‐Na Cho. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yoon‐Na Cho. The network helps show where Yoon‐Na Cho may publish in the future.

Co-authorship network of co-authors of Yoon‐Na Cho

This figure shows the co-authorship network connecting the top 25 collaborators of Yoon‐Na Cho. A scholar is included among the top collaborators of Yoon‐Na Cho based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yoon‐Na Cho. Yoon‐Na Cho is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Cho, Yoon‐Na, et al.. (2025). The Interplay of Mind and Body: The Impact of Influencers' Body Size and Motivation Appeals. International Journal of Consumer Studies. 49(2).
2.
Cho, Yoon‐Na, et al.. (2025). Beauty in the Eye of the Beholder: The Effect of Retouching Level Disclaimer on Advertisement Evaluations. Journal of Current Issues & Research in Advertising. 1–23. 1 indexed citations
3.
Cho, Yoon‐Na, et al.. (2024). Influencers and donations: The impact of source and product benefits. International Journal of Consumer Studies. 48(2). 3 indexed citations
4.
Kemp, Elyria, et al.. (2023). Music to the ears: the role of sonic branding in advertising. International Journal of Advertising. 43(6). 1039–1059. 2 indexed citations
5.
Newman, Christopher L., David Gligor, & Yoon‐Na Cho. (2022). A multi-tier approach to supply chain collaboration: implications of shopper solutions. The International Journal of Logistics Management. 34(6). 1759–1780. 2 indexed citations
6.
Cho, Yoon‐Na, et al.. (2022). Partitioning online experiential consumption increases subjective well-being during the times of uncertainty. International Journal of Advertising. 42(5). 945–968. 2 indexed citations
7.
Cho, Yoon‐Na, Ha Eun Kim, & Nara Youn. (2021). Together or alone on the prosocial path amidst the COVID-19 pandemic: the partitioning effect in experiential consumption. Journal of Research in Interactive Marketing. 16(1). 64–81. 5 indexed citations
8.
Cho, Yoon‐Na. (2021). Tasty for everyone: Using horizontal metaphor in food evaluations. Journal of Consumer Behaviour. 21(2). 272–281. 4 indexed citations
9.
Newman, Christopher L., et al.. (2020). Consumer responses to shopper solutions in service settings. Journal of Services Marketing. 35(2). 237–247. 5 indexed citations
10.
Cho, Yoon‐Na & Charles R. Taylor. (2019). The role of ambiguity and skepticism in the effectiveness of sustainability labeling. Journal of Business Research. 120. 379–388. 46 indexed citations
11.
Cho, Yoon‐Na & Christopher Berry. (2019). Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes. Journal of Business Research. 100. 73–85. 26 indexed citations
12.
Taylor, Charles R., et al.. (2018). PHOTOSHOPPING OF MODELS IN ADVERTISING: A REVIEW OF THE LITERATURE AND FUTURE RESEARCH AGENDA. Global Fashion Management Conference. 2018. 235–238. 2 indexed citations
13.
Taylor, Charles R., et al.. (2018). Photoshopping of models in advertising: A review of the literature and future research agenda. Journal of Global Fashion Marketing. 9(4). 379–398. 14 indexed citations
14.
Bahl, Shalini, George R. Milne, Spencer M. Ross, et al.. (2016). Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being. Journal of Public Policy & Marketing. 35(2). 198–210. 184 indexed citations
15.
Cho, Yoon‐Na. (2014). Different Shades of Green Consciousness: The Interplay of Sustainability Labeling and Environmental Impact on Product Evaluations. Journal of Business Ethics. 128(1). 73–82. 73 indexed citations
16.
Cho, Yoon‐Na. (2013). A Roadmap to Mindful Consumption Through Informative Labeling Practices: The Effects of Sustainability Disclosure Formats on Consumer Product Evaluations. Journal of the Arkansas Academy of Science.
17.
Cho, Yoon‐Na, Brian N. Rutherford, & Jungkun Park. (2012). The impact of emotional labor in a retail environment. Journal of Business Research. 66(5). 670–677. 41 indexed citations
18.
Cho, Yoon‐Na, Anastasia Thyroff, Molly Inhofe Rapert, Seong-Yeon Park, & Hyun Ju Lee. (2012). To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior. Journal of Business Research. 66(8). 1052–1059. 305 indexed citations
19.
Cho, Yoon‐Na, Brian N. Rutherford, & Jungkun Park. (2012). Emotional labor's impact in a retail environment. Journal of Business Research. 66(11). 2338–2345. 31 indexed citations
20.
Cho, Yoon‐Na & Sharon A. DeVaney. (2010). Understanding college students' opinions on a smoking policy. International Journal of Consumer Studies. 34(4). 388–393. 11 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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