Eunju Ko

11.0k total citations · 4 hit papers
183 papers, 7.7k citations indexed

About

Eunju Ko is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Eunju Ko has authored 183 papers receiving a total of 7.7k indexed citations (citations by other indexed papers that have themselves been cited), including 153 papers in Marketing, 77 papers in Sociology and Political Science and 48 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Eunju Ko's work include Consumer Behavior in Brand Consumption and Identification (103 papers), Digital Marketing and Social Media (71 papers) and Consumer Perception and Purchasing Behavior (54 papers). Eunju Ko is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (103 papers), Digital Marketing and Social Media (71 papers) and Consumer Perception and Purchasing Behavior (54 papers). Eunju Ko collaborates with scholars based in South Korea, United States and New Zealand. Eunju Ko's co-authors include Angella J. Kim, Sang Jin Kim, Charles R. Taylor, John P. Costello, Kyung Hoon Kim, Hyun Min Kong, Heeju Chae, Eun Young Kim, Carol M. Megehee and Yuri Seo and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Computers in Human Behavior.

In The Last Decade

Eunju Ko

165 papers receiving 7.2k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

2011 1.5k citations Eunju Ko et al. profile →
Chatbot e-service and customer satisfaction regarding luxury brands

2018 609 citations Eunju Ko, Sang Jin Kim et al. profile →
Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention

2010 467 citations Eunju Ko et al. Journal of Global Fashion Marketing profile →
What is a luxury brand? A new definition and review of the literature

2017 390 citations Eunju Ko, Charles R. Taylor et al. profile →

Peers

Countries citing papers authored by Eunju Ko

Since Specialization

Citations

This map shows the geographic impact of Eunju Ko's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eunju Ko with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eunju Ko more than expected).

Fields of papers citing papers by Eunju Ko

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eunju Ko. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eunju Ko. The network helps show where Eunju Ko may publish in the future.

Co-authorship network of co-authors of Eunju Ko

This figure shows the co-authorship network connecting the top 25 collaborators of Eunju Ko. A scholar is included among the top collaborators of Eunju Ko based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eunju Ko. Eunju Ko is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	A Study on the BTS Goods Values and Collaboration Brand Preference According to Fandom Type: Focusing on BTS Fan-club 'ARMY' 2021 ·Fashion business ·(unknown), (unknown), Eunju Ko	1
2	Business transparency and willingness to act environmentally conscious behavior: Applying the sustainable fashion evaluation system “Higg Index” 2021 ·Journal of Global Scholars of Marketing Science ·(unknown), (unknown), (unknown), Eunju Ko	17
3	The Role of Cultural Congruence in the Art Infusion Effect 2021 ·Journal of Consumer Psychology ·Yuri Seo, Felix Septianto, Eunju Ko	29
4	Culture and art policy analysis in fashion capitals: New York, London, Seoul, Beijing, and Jakarta 2020 ·Journal of Global Fashion Marketing ·(unknown), (unknown), Eunju Ko	8
5	A Study on the Influence of Intention to Use on Supply Condition and Offer Program of Care Farming 2020 ·Journal of Digital Convergence ·Eunju Ko, (unknown)	0
6	The effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu culture 2019 ·Journal of Global Fashion Marketing ·Heeju Chae, (unknown), Eunju Ko	10
7	The Effect of Sustainable Fashion Brand’s Advertising Color and Expression on Consumers’ Emotions and Perceptions: Focus on Instagram 2019 ·Fashion & Textile Research Journal ·(unknown), Eunju Ko, Heeju Chae	7
8	The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands 2018 ·International Journal of Advertising ·(unknown), Heeju Chae, Eunju Ko	39
9	Fashion brand green demarketing: Effects on customer attitudes and behavior intentions 2018 ·Journal of Global Fashion Marketing ·(unknown), Eunju Ko, Sang Jin Kim	31
10	Applying PLM Approach for Sustainable New Product Development in Fashion Industry 2018 ·Fashion & Textile Research Journal ·(unknown), Jinghe Han, Eunju Ko	1
11	The Quality of Life and Commuting: Considering Time - Use and Income of Kyunggi Resident 2017 ·Eunju Ko, (unknown)	2
12	SNS users' para-social relationships with celebrities: social media effects on purchase intentions 2015 ·Journal of Global Scholars of Marketing Science ·Hyojin Kim, Eunju Ko, Juran Kim	110
13	Increasing the impact of sponsorship on brands and reputation 2012 ·International Journal of Advertising ·Dae Ryun Chang, Eunju Ko	3
14	Global Fashion Consumers' Purchase Behavior of the Jean Brands - Focused on USA, Chinese, and French Consumers - 2011 ·The Korean Society of Costume ·Jina Park, Eunju Ko	1
15	The Influences of Customer Equity Drivers on Customer Equity and Loyalty in the Sports Shoe Industry: Comparing Korea and China 2010 ·Journal of Global Fashion Marketing ·Hao Zhang, Eunju Ko, Kyung Hoon Kim	35
16	Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention breakdown → 2010 ·Journal of Global Fashion Marketing ·(unknown), Eunju Ko	467
17	Relationships among CEO image, corporate image and employment brand value in fashion industry 2008 ·Eunju Ko, Charles R. Taylor, Udo Wagner, (unknown)	10
18	A Study on Measuring and Defining Dimensions of Fashion Product Customer Equity 2006 ·Journal of the Korean Society of Clothing and Textiles ·(unknown), Eunju Ko	7
19	Current CRM Adoption in Korean Apparel Industry 2006 ·Journal of the Korean Society of Clothing and Textiles ·Eunju Ko	1
20	Case Study of Color Marketing for Fashion Industry 2003 ·Fashion business ·Eunju Ko, Jee-Hyun Lee	3

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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