Michael L. Capella
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification 8
- Consumer Market Behavior and Pricing 4
- Consumer Retail Behavior Studies 4
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- Customer Service Quality and Loyalty 5
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- Psychology of Social Influence 3
- Applied Psychology top 10%
- Behavioral Health and Interventions 3
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- Smoking Behavior and Cessation 4
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- Gender, Feminism, and Media 2
- Co-authors
- Ralf TerlutterBrian R. KinardMelissa MooreRobert MooreCharles R. TaylorRonald Paul HillJason E. LuegNicole Ponder
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- Journal of Public Policy & Marketing (4 papers)Journal of Advertising (3 papers)Journal of Services Marketing (2 papers)
- Partner nations
- United StatesAustria
In The Last Decade
Michael L. Capella
20 papers receiving 1.0k citations
Hit Papers
Peers
Comparison fields: 5 of 85
- Marketing 610
- Organizational Behavior and Human Resource Management 418
- Information Systems and Management 192
- Sociology and Political Science 588
- Applied Psychology 60
Countries citing papers authored by Michael L. Capella
This map shows the geographic impact of Michael L. Capella's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael L. Capella with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael L. Capella more than expected).
Fields of papers citing papers by Michael L. Capella
This network shows the impact of papers produced by Michael L. Capella. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael L. Capella. The network helps show where Michael L. Capella may publish in the future.
Co-authorship network
The 17 scholars most cited alongside Michael L. Capella, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2015 | 34 | |
| 2 | 2015 | 9 | |
| 3 | 2015 | 17 | |
| 4 | 2014 | 87 | |
| 5 | The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Gamesbreakdown → | 2013 | 261 |
| 6 | 2013 | 10 | |
| 7 | 2013 | 11 | |
| 8 | 2013 | 1 | |
| 9 | 2012 | 24 | |
| 10 | 2012 | 19 | |
| 11 | 2011 | 22 | |
| 12 | 2010 | 29 | |
| 13 | 2009 | 35 | |
| 14 | 2009 | 23 | |
| 15 | 2008 | 31 | |
| 16 | 2008 | 9 | |
| 17 | 2007 | 4 | |
| 18 | 2006 | 192 | |
| 19 | 2006 | 114 | |
| 20 | 2005 | 186 |
About Michael L. Capella
Michael L. Capella is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Applied Psychology, having authored 20 papers that have together received 1.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (5 papers), Smoking Behavior and Cessation (4 papers), Consumer Market Behavior and Pricing (4 papers), Consumer Retail Behavior Studies (4 papers), Behavioral Health and Interventions (3 papers), Psychology of Social Influence (3 papers) and Gender, Feminism, and Media (2 papers). The work is most often cited by research in Marketing (610 citations), Organizational Behavior and Human Resource Management (418 citations) and Information Systems and Management (192 citations). Michael L. Capella has collaborated with scholars based in United States and Austria. Frequent co-authors include Ralf Terlutter, Brian R. Kinard, Melissa Moore, Robert Moore, Charles R. Taylor, Ronald Paul Hill, Jason E. Lueg, Nicole Ponder, Sharon E. Beatty and Justine M. Rapp. Their work appears in journals such as Journal of Public Policy & Marketing, Journal of Advertising, Journal of Services Marketing, Journal of Business Research and Psychology and Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.