Michael L. Capella

1.6k total citations · 1 hit paper
20 papers, 1.1k citations indexed

About

Michael L. Capella is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Michael L. Capella has authored 20 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Michael L. Capella's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (5 papers) and Smoking Behavior and Cessation (4 papers). Michael L. Capella is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (5 papers) and Smoking Behavior and Cessation (4 papers). Michael L. Capella collaborates with scholars based in United States and Austria. Michael L. Capella's co-authors include Ralf Terlutter, Brian R. Kinard, Melissa Moore, Robert Moore, Charles R. Taylor, Ronald Paul Hill, Jason E. Lueg, Nicole Ponder, Sharon E. Beatty and Justine M. Rapp and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Journal of Advertising.

In The Last Decade

Michael L. Capella

20 papers receiving 1.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games

2013 261 citations Ralf Terlutter, Michael L. Capella Journal of Advertising profile →

Peers

Michael L. Capella

MARKE

SPS

OBHRM

ISM

LLT

Jerónimo García‐Fernández Spain

Richard Mizerski Australia

Sandra Diehl Austria

Kevin K. Byon United States

Dick Mizerski Australia

Amir Zaib Abbasi Saudi Arabia

Wilson K.S. Leung Hong Kong

Wenting Feng China

Meera Venkatraman United States

Martin P. Block United States

Jerónimo García‐Fernández Spain

Michael L. Capella

372 ×0.6

MARKE

438 ×0.7

SPS

354 ×0.8

OBHRM

164 ×0.9

ISM

17 ×0.2

LLT

Citations per year, relative to Michael L. Capella Michael L. Capella (= 1×) peers Jerónimo García‐Fernández

Countries citing papers authored by Michael L. Capella

Since Specialization

Citations

This map shows the geographic impact of Michael L. Capella's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael L. Capella with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael L. Capella more than expected).

Fields of papers citing papers by Michael L. Capella

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Michael L. Capella. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael L. Capella. The network helps show where Michael L. Capella may publish in the future.

Co-authorship network of co-authors of Michael L. Capella

This figure shows the co-authorship network connecting the top 25 collaborators of Michael L. Capella. A scholar is included among the top collaborators of Michael L. Capella based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Michael L. Capella. Michael L. Capella is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Hill, Ronald Paul, Justine M. Rapp, & Michael L. Capella. (2015). Consumption Restriction in a Total Control Institution: Participatory Action Research in a Maximum Security Prison. Journal of Public Policy & Marketing. 34(2). 156–172. 34 indexed citations

Hill, Ronald Paul, Michael L. Capella, & Yoon‐Na Cho. (2015). Incivility in political advertisements: a look at the 2012 US presidential election. International Journal of Advertising. 34(5). 812–829. 9 indexed citations

Hill, Ronald Paul, et al.. (2015). Antiservice as Guiding Maxim. Journal of Service Research. 19(1). 57–71. 17 indexed citations

Capella, Michael L., et al.. (2014). The financial impact of loyalty programs in the hotel industry: A social exchange theory perspective. Journal of Business Research. 67(10). 2139–2146. 87 indexed citations

Terlutter, Ralf & Michael L. Capella. (2013). The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games. Journal of Advertising. 42(2-3). 95–112. 261 indexed citations breakdown →

Hill, Ronald Paul & Michael L. Capella. (2013). Impoverished consumers, Catholic social teaching, and distributive justice. Journal of Business Research. 67(2). 32–41. 10 indexed citations

Kinard, Brian R., et al.. (2013). Odd pricing effects: an examination using adaptation‐level theory. Journal of Product & Brand Management. 22(1). 87–94. 11 indexed citations

Capella, Michael L.. (2013). Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, by Mark W.Schaefer. New York, NY: McGraw-Hill, 2012. ISBN: 978-0-07-179109-0. Psychology and Marketing. 30(7). 632–633. 1 indexed citations

Kozup, John, Charles R. Taylor, Michael L. Capella, & Jeremy Kees. (2012). Sound Disclosures: Assessing when a Disclosure is Worthwhile. Journal of Public Policy & Marketing. 31(2). 313–322. 24 indexed citations

10.

Capella, Michael L., Charles R. Taylor, & Jeremy Kees. (2012). Tobacco Harm Reduction Advertising in the Presence of a Government‐Mandated Warning. Journal of Consumer Affairs. 46(2). 235–259. 19 indexed citations

11.

Capella, Michael L., Cynthia Webster, & Brian R. Kinard. (2011). A review of the effect of cigarette advertising. International Journal of Research in Marketing. 28(3). 269–279. 22 indexed citations

12.

Capella, Michael L., Ronald Paul Hill, Justine M. Rapp, & Jeremy Kees. (2010). The Impact of Violence Against Women in Advertisements. Journal of Advertising. 39(4). 37–52. 29 indexed citations

13.

Kinard, Brian R., et al.. (2009). The Impact of Social Presence on Technology Based Self-Service Use: The Role of Familiarity. Services Marketing Quarterly. 30(3). 303–314. 35 indexed citations

14.

Capella, Michael L., et al.. (2009). Do Pharmaceutical Marketing Activities Raise Prices? Evidence from Five Major Therapeutic Classes. Journal of Public Policy & Marketing. 28(2). 146–161. 23 indexed citations

15.

Capella, Michael L., Charles R. Taylor, & Cynthia Webster. (2008). The Effect of Cigarette Advertising Bans on Consumption: A Meta-analysis. Journal of Advertising. 37(2). 7–18. 31 indexed citations

16.

Taylor, Charles R. & Michael L. Capella. (2008). Smokeless Tobacco Products as a Harm-Reduction Mechanism: A Research Agenda. Journal of Public Policy & Marketing. 27(2). 187–196. 9 indexed citations

17.

Capella, Michael L.. (2007). The de‐marketing of smokeless tobacco for harm reduction. Journal of Consumer Marketing. 24(2). 68–70. 4 indexed citations

18.

Kinard, Brian R. & Michael L. Capella. (2006). Relationship marketing: the influence of consumer involvement on perceived service benefits. Journal of Services Marketing. 20(6). 359–368. 192 indexed citations

19.

Lueg, Jason E., Nicole Ponder, Sharon E. Beatty, & Michael L. Capella. (2006). Teenagers’ use of alternative shopping channels: A consumer socialization perspective. Journal of Retailing. 82(2). 137–153. 114 indexed citations

20.

Moore, Robert, Melissa Moore, & Michael L. Capella. (2005). The impact of customer‐to‐customer interactions in a high personal contact service setting. Journal of Services Marketing. 19(7). 482–491. 186 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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