Yoon Hi Sung
- Sociology and Political Science top 5%
- Marketing top 5%
- Literature and Literary Theory top 5%
- Strategy and Management top 10%
- Information Systems and Management top 10%
- Co-authors
- Wei‐Na LeeRachel Esther LimSo Young LeeDongwon ChoiXiaochen Angela ZhangLucy AtkinsonChan Yun YooYongjun Sung
- Topics
- Digital Marketing and Social Media (13 papers)Consumer Behavior in Brand Consumption and Identification (10 papers)Cultural Differences and Values (6 papers)
- Partner nations
- United StatesSouth Korea
In The Last Decade
Yoon Hi Sung
25 papers receiving 382 citations
Peers
Comparison fields: 5 of 61
- Sociology and Political Science 248
- Marketing 182
- Literature and Literary Theory 73
- Strategy and Management 59
- Information Systems and Management 57
Countries citing papers authored by Yoon Hi Sung
This map shows the geographic impact of Yoon Hi Sung's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yoon Hi Sung with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yoon Hi Sung more than expected).
Fields of papers citing papers by Yoon Hi Sung
This network shows the impact of papers produced by Yoon Hi Sung. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yoon Hi Sung. The network helps show where Yoon Hi Sung may publish in the future.
Co-authorship network of co-authors of Yoon Hi Sung
This figure shows the co-authorship network connecting the top 25 collaborators of Yoon Hi Sung. A scholar is included among the top collaborators of Yoon Hi Sung based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yoon Hi Sung. Yoon Hi Sung is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 3 | |
| 2 | 2 | |
| 3 | 2 | |
| 4 | 0 | |
| 5 | 6 | |
| 6 | 14 | |
| 7 | 22 | |
| 8 | 36 | |
| 9 | 17 | |
| 10 | 4 | |
| 11 | 15 | |
| 12 | 3 | |
| 13 | 2 | |
| 14 | 28 | |
| 15 | 5 | |
| 16 | 37 | |
| 17 | 62 | |
| 18 | 10 | |
| 19 | 39 | |
| 20 | A Bad Habit for Your Health? An Exploration of Psychological Factors for Binge Watching Behavior | 23 |
About Yoon Hi Sung
Yoon Hi Sung is a scholar working on Marketing, Applied Psychology and Information Systems and Management, having authored 27 papers that have together received 409 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Cultural Differences and Values (6 papers). The work is most often cited by research in Marketing (182 citations), Information Systems and Management (57 citations) and Applied Psychology (38 citations). Yoon Hi Sung has collaborated with scholars based in United States and South Korea. Frequent co-authors include Wei‐Na Lee, Rachel Esther Lim, So Young Lee, Dongwon Choi, Xiaochen Angela Zhang, Lucy Atkinson, Chan Yun Yoo, So Young Lee, Yongjun Sung and Dongwon Choi. Their work appears in journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.