Nam‐Hyun Um
- Sociology and Political Science top 5%
- Marketing top 2%
- Gender Studies top 5%
- Communication top 5%
- Literature and Literary Theory top 5%
- Co-authors
- Erica Weintraub AustinBruce E. PinkletonSojung KimWei‐Na LeeDavid R. WilcoxYoon Hi SungJong‐Min KimSo Young Lee
- Topics
- Digital Marketing and Social Media (22 papers)Consumer Behavior in Brand Consumption and Identification (20 papers)Media Influence and Health (10 papers)
- Cited by
- MarketingGender StudiesCommunication
- Partner nations
- South KoreaUnited StatesHong Kong
In The Last Decade
Nam‐Hyun Um
34 papers receiving 541 citations
Peers
Comparison fields: 5 of 56
- Sociology and Political Science 343
- Marketing 320
- Gender Studies 171
- Communication 103
- Literature and Literary Theory 98
Countries citing papers authored by Nam‐Hyun Um
This map shows the geographic impact of Nam‐Hyun Um's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nam‐Hyun Um with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nam‐Hyun Um more than expected).
Fields of papers citing papers by Nam‐Hyun Um
This network shows the impact of papers produced by Nam‐Hyun Um. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nam‐Hyun Um. The network helps show where Nam‐Hyun Um may publish in the future.
Co-authorship network of co-authors of Nam‐Hyun Um
This figure shows the co-authorship network connecting the top 25 collaborators of Nam‐Hyun Um. A scholar is included among the top collaborators of Nam‐Hyun Um based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nam‐Hyun Um. Nam‐Hyun Um is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 25 | |
| 3 | 0 | |
| 4 | 10 | |
| 5 | 9 | |
| 6 | 2 | |
| 7 | 2 | |
| 8 | 2 | |
| 9 | 1 | |
| 10 | 3 | |
| 11 | 1 | |
| 12 | 0 | |
| 13 | 23 | |
| 14 | 25 | |
| 15 | 4 | |
| 16 | 9 | |
| 17 | 15 | |
| 18 | 16 | |
| 19 | 30 | |
| 20 | 103 |
About Nam‐Hyun Um
Nam‐Hyun Um is a scholar working on Marketing, Gender Studies and Information Systems and Management, having authored 39 papers that have together received 586 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (22 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Media Influence and Health (10 papers). The work is most often cited by research in Marketing (320 citations), Gender Studies (171 citations) and Communication (103 citations). Nam‐Hyun Um has collaborated with scholars based in South Korea, United States and Hong Kong. Frequent co-authors include Erica Weintraub Austin, Bruce E. Pinkleton, Sojung Kim, Wei‐Na Lee, Sojung Kim, David R. Wilcox, Yoon Hi Sung, Jong‐Min Kim and So Young Lee. Their work appears in journals such as Sustainability, European Journal of Marketing and Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.