Heather Shoenberger

40 total papers · 738 total citations
29 papers, 483 citations indexed

About

Heather Shoenberger is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, Heather Shoenberger has authored 29 papers receiving a total of 483 indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Sociology and Political Science, 12 papers in Marketing and 12 papers in Literature and Literary Theory. Recurrent topics in Heather Shoenberger's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Media Influence and Health (12 papers) and Digital Marketing and Social Media (11 papers). Heather Shoenberger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Media Influence and Health (12 papers) and Digital Marketing and Social Media (11 papers). Heather Shoenberger collaborates with scholars based in United States, Russia and Germany. Heather Shoenberger's co-authors include eunjin Kim, Yuan Sun, S. Ratneshwar, Esther Thorson, Edson C. Tandoc, Paul D. Bolls, Jin Chen, Fuyuan Shen, Justin Robert Keene and Shelly Rodgers and has published in prestigious journals such as Journal of Business Research, Frontiers in Psychology and Journal of Advertising.

In The Last Decade

Heather Shoenberger

26 papers receiving 465 citations

Hit Papers

The next hype in social m... 2023 2026 2024 2023 2024 20 40 60
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation benchmark for papers published in the same subfield and year, or reaches the top citation threshold in at least one of its specific research topics.

  1. The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness
    2023 70 citations eunjin Kim, Heather Shoenberger et al. Frontiers in Psychology profile →
  2. Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers
    2024 25 citations eunjin Kim, Heather Shoenberger et al. International Journal of Advertising profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Heather Shoenberger 341 212 113 72 66 29 483
Susanna Lee 366 1.1× 186 0.9× 87 0.8× 69 1.0× 46 0.7× 22 497
Dongwon Choi 329 1.0× 209 1.0× 78 0.7× 59 0.8× 61 0.9× 27 475
Marjorie Delbaere 274 0.8× 231 1.1× 83 0.7× 55 0.8× 47 0.7× 16 540
Joonghwa Lee 337 1.0× 188 0.9× 52 0.5× 105 1.5× 47 0.7× 17 420
Min Xiao 388 1.1× 155 0.7× 65 0.6× 90 1.3× 55 0.8× 13 459
Ronald A. Yaros 311 0.9× 192 0.9× 149 1.3× 54 0.8× 60 0.9× 13 481
Martin Waiguny 286 0.8× 200 0.9× 132 1.2× 71 1.0× 21 0.3× 21 472
Sela Sar 304 0.9× 265 1.3× 138 1.2× 53 0.7× 34 0.5× 38 552
Tao Deng 302 0.9× 126 0.6× 39 0.3× 74 1.0× 46 0.7× 20 446
Kak Yoon 231 0.7× 183 0.9× 81 0.7× 23 0.3× 89 1.3× 18 405

Countries citing papers authored by Heather Shoenberger

Since Specialization
Citations

This map shows the geographic impact of Heather Shoenberger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heather Shoenberger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heather Shoenberger more than expected).

Fields of papers citing papers by Heather Shoenberger

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Heather Shoenberger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heather Shoenberger. The network helps show where Heather Shoenberger may publish in the future.

Co-authorship network of co-authors of Heather Shoenberger

This figure shows the co-authorship network connecting the top 25 collaborators of Heather Shoenberger. A scholar is included among the top collaborators of Heather Shoenberger based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Heather Shoenberger. Heather Shoenberger is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026