Heather Shoenberger
- Sociology and Political Science top 5%
- Marketing top 5%
- Literature and Literary Theory top 5%
- Information Systems and Management top 5%
- Communication top 10%
- Co-authors
- eunjin KimYuan SunS. RatneshwarEsther ThorsonEdson C. TandocPaul D. BollsJin ChenFuyuan Shen
- Topics
- Media Influence and Health (12 papers)Consumer Behavior in Brand Consumption and Identification (12 papers)Digital Marketing and Social Media (11 papers)
- Partner nations
- United StatesRussiaIreland
In The Last Decade
Heather Shoenberger
26 papers receiving 479 citations
Hit Papers
Peers
Comparison fields: 5 of 58
- Sociology and Political Science 349
- Marketing 218
- Literature and Literary Theory 116
- Information Systems and Management 73
- Communication 67
Countries citing papers authored by Heather Shoenberger
This map shows the geographic impact of Heather Shoenberger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heather Shoenberger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heather Shoenberger more than expected).
Fields of papers citing papers by Heather Shoenberger
This network shows the impact of papers produced by Heather Shoenberger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heather Shoenberger. The network helps show where Heather Shoenberger may publish in the future.
Co-authorship network of co-authors of Heather Shoenberger
This figure shows the co-authorship network connecting the top 25 collaborators of Heather Shoenberger. A scholar is included among the top collaborators of Heather Shoenberger based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Heather Shoenberger. Heather Shoenberger is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 2 | |
| 3 | Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencersbreakdown → | 27 |
| 4 | 0 | |
| 5 | 3 | |
| 6 | 5 | |
| 7 | The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectivenessbreakdown → | 72 |
| 8 | 23 | |
| 9 | 1 | |
| 10 | 5 | |
| 11 | 3 | |
| 12 | 11 | |
| 13 | How Does Facebook Use for Politics Motivate Unfriending and Muting? The Role of Joy on Opinion Self-disclosure After Unfriending | 1 |
| 14 | 22 | |
| 15 | 11 | |
| 16 | 6 | |
| 17 | 17 | |
| 18 | Let’s Give Them Something to Talk About: Predicting Social Media Engagement, Peer Engagement From Favorite TV Character Perceived Personality Attributes | 0 |
| 19 | 13 | |
| 20 | 15 |
About Heather Shoenberger
Heather Shoenberger is a scholar working on Marketing, Communication and Literature and Literary Theory, having authored 29 papers that have together received 499 indexed citations. Recurring topics across this work include Media Influence and Health (12 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Digital Marketing and Social Media (11 papers). The work is most often cited by research in Marketing (218 citations), Literature and Literary Theory (116 citations) and Information Systems and Management (73 citations). Heather Shoenberger has collaborated with scholars based in United States, Russia and Ireland. Frequent co-authors include eunjin Kim, Yuan Sun, S. Ratneshwar, Esther Thorson, Edson C. Tandoc, Paul D. Bolls, Jin Chen, Fuyuan Shen, Justin Robert Keene and Shelly Rodgers. Their work appears in journals such as Journal of Business Research, Frontiers in Psychology and Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.